MTV Still Looking To Become The MTV Of The Internet
from the keep-trying dept
Over the last year or so it's been quite obvious that Rupert Murdoch and Fox Interactive have been working hard to build this generation's equivalent of MTV, buying popular properties like MySpace and IGN. But what about the actual MTV? While Fox was gobbling up all the hot properties, MTV was pretty much caught napping. Earlier this year, they tried to talk a good game about how they were uniquely poised to be the "MTV of the online world," but their vision of the world was uniquely old media. Rather than understanding that the internet is about communication and interaction, they claimed it was all about "video," which they had more of than anyone else. Then, rather than realizing that everyone at the company needed to "think digitally" they assigned that task to one guy -- who quickly discovered that without any real power, no one else was thinking digitally and the whole strategy failed. The company is still trying -- and just signed a deal with Google to share some video. Today, though, they took another step by buying Atom Entertainment, another video site that's been around for years, but never could figure out how to become YouTube. Again, it's the same "old media" thinking at MTV. Atom is much more about distribution of video than about sharing and interacting with video. Until MTV recognizes that the internet isn't just television with a mouse, they're going to have difficulty being "the MTV of the internet."
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
ew
[ link to this | view in chronology ]
Re: ew
MTV should leave the Internet alone and die with the little dignity! At least as much dignity as the playing of four minutes a week of music videos brings them!
[ link to this | view in chronology ]
Re: ew
[ link to this | view in chronology ]
Video
[ link to this | view in chronology ]
Re: Video
[ link to this | view in chronology ]
Re: Re: Video
[ link to this | view in chronology ]
It's Not TV
Geez.. and I thought they were all forward thinkers or something.
[ link to this | view in chronology ]
OMGwhattodo!!!!
MTV networks NL already put streams online from their Nickelodeon and TMF (The Music Factory) channels. But no MTV stream as yet.
Why make things so difficult? Why wanting to become the next YouTube? Why copy the already invented?
Just put the damn stream online and see what happens.
A lot of people do not even seem to know it is possible to hook up your tv to your pc. And there is nothing difficult about going to a website, clicking a button, dragging your media player to the other screen and making it fullscreen.
I've been doing this since I discovered Shoutcast TV about two years ago...I've seen the internet tv streams boom, and it's only getting better for now...so untill they suddenly decide to encrypt the streams and make it pay-only, let's enjoy it.
[ link to this | view in chronology ]
Re: OMGwhattodo!!!!
20 years ago when I hooked up my cable to the stereo, people acted like I was a voodoo priestess practicing the black arts.
[ link to this | view in chronology ]
Why they'll never succeed
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Not only via TV....
Lets take a look at why MTV exists.
MTV exists, mainly, to keep the slave trade alive. Sure, these "niggers" get paid this time around, but you think they have ANY freedom? ANY real friends? Where will they be in 30 years time when no one remembers thier 2 album streak they had for a couple years?
Fiddy Cent anyone?
I already despise MTV with a mighty passion, there's absolutely no reason for them to be fucking with my internet time as well. MTV, let your slaves go and maybe start pimpin some muslims this time. I think us black folk are catching onto your little "White man in power over the black talent" bullshit that's been going on toooo long in sports, music and well, any other way YOU people think of to exploit us.
Oh, and don't even get me started on BET.... what a damn dissgrace towards the TRUE black community.
[ link to this | view in chronology ]
Re: Not only via TV....
[ link to this | view in chronology ]
[ link to this | view in chronology ]
So....
All these channels do is make us look like money hungry whores working for the true wealth, "The White Man".
Why the HELL do you think Dave Chappelle stepped out of Hollywood? HE COULD SEE THE DAMN TRUTH AND WANTED NOTHING TO DO WITH IT.
I just hope it's not too late for you.
[ link to this | view in chronology ]
My Bad....
Sorry if I came off as a troll.
Eitherway, keep MTV off the freaking net and on the channels that no one watches already.
[ link to this | view in chronology ]
music VIDEO?
As for the whole racist thing, personally, I think a lot of the distaste comes from what we see on that channel (BET or MTV alike), especially the music videos which time and time again seem to be some rapper pimpin, but for our perceptions to change, don't let your video turn in to a softcore porno.
Anyone ever see "The Next Episode" by Dr. Dre?
[ link to this | view in chronology ]
But it's also....
Then Cribs comes along and all that show's really about is having "celebs" flaunt all the stuff they've purchased (or leased, who knows.) It definately makes us look shallow in the long run, especially since it's the younger (usually white audiance) watching this crap, thinking that's the way to go about making thier lives...
Ugh, I gotta stop here or I could go on for about a 20page rant on WTF is wrong with living a materialistic lifestyle, but maybe that's because I have buddhist tendecies. Make what you need to survive, cause for all you know, it could ALL be gone tomorrow.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
The message is lost...
And BET? That network has gone to crap since it was bought by Viacom (I think) a few years ago. There used to be a few shows, a few hours of mixed music (rap, hiphop, R&B, jazz, and gospel), and actually news shows that focus on black culture. Now its just as bad as MTV.
[ link to this | view in chronology ]
MTV is the devil
The post about the "N****s" being used by MTV is 100% true... but not for blacks, the young generation that are CONFUSED about their own world get fed "Real world" junk of a totally distorded image of our world.
The young people of america are the real "N****rs" of MTV. They use(d) us to make money, that's all it is. I stopped watching TV because I realized that all those 'cool people' I saw on TV were nothing but sellouts and ASS-CLOWNS talking and singing about how money they have (yeah... until the video is over and execs tell them, bye bye ma' nigg4 and they have to now work on McDonalds OR degrade their existence doing things a normal human wouldn't do.
F U MTV!... Your BS will not work here.... you will not imposse crap onto our throats and make us like it cause it's "COOL".... I repeat, Fk Y00!
[ link to this | view in chronology ]
"Sharing"
If you didn't have this comment box, or even trackbacks, I could just as easily comment on this post from my own blog, link here, and you would find the "backlink" via Google, Yahoo, your stats, or whatever.
You're not Web 2.0 as long as you freeload on somebody else's domain. Myspace is just like TV. The artists lose control. Myspace users don't own their URLs. Myspace.com/whatever is not yours! You have no claim to it, at all. Register your own URL! Spend the $8 and register a domain.
[ link to this | view in chronology ]
That would rule fo sho!
[ link to this | view in chronology ]
MTV
[ link to this | view in chronology ]
MTV ..
[ link to this | view in chronology ]