What's The Bigger Scam? Clickfraud Or Clickfraud Class Action Settlement?
from the ah,-the-class-action-swindle dept
While the advertisers suing Google over clickfraud got just a bit of pocket change out of the company (something they were upset about), they're probably a lot happier with that result than what came out of a similar lawsuit against Yahoo. zanek writes "Disgruntled Yahoo! advertisers who were hoping for just compensation from the Pay-Per-Click fraud settlement may as well get over it. Here's the short version: Yahoo! names an insider to watch ad traffic, invites 3 advertisers a year to chat, promises to make an effort to come up with industry-wide standards, extends its fraud claim period, and gives you an advertising credit... if you can prove you were harmed. I almost forgot the best part. Your class action attorneys walk away with nearly five million bucks. D'oh!" Of course, this is pretty standard for class action lawsuits these days. Also, in Yahoo's defense, so far the evidence that has been shown suggests that those who are suing are making a much bigger deal out of clickfraud than is justified. So, perhaps they don't really deserve much compensation anyway. Of course, that doesn't explain why the lawyers get so much money, but that's what lawyers do.![Hide This Hide this](https://ii.techdirt.com/s/t/i/topclose.png)
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Is it just me...
[ link to this | view in thread ]
Re: Is it just me...
[ link to this | view in thread ]
Doublespeak
[ link to this | view in thread ]
Re: Re: Is it just me...
It's like the card game the kid plays with Ron Shnieder in "Big Daddy," called "I Win!" No matter what cards are played, the lawyers always win.
"I won a million dollar lawsuit against Yahoo/Google/Whomever!"
"Really! They gave you a million dollars?"
"Well, no... the lawyers took that. I get to say that I win, though."
"Good for you. Have another cookie."
[ link to this | view in thread ]
[ link to this | view in thread ]
Lawyers need a reality check
[ link to this | view in thread ]
Re:
[ link to this | view in thread ]
look yourself.
[ link to this | view in thread ]