Just Because It's Free Doesn't Mean Customers Won't Complain

from the you-get-what-you-pay-for dept

Earlier this year, UK retailer Carphone Warehouse got plenty of attention for its decision to offer "free" broadband to those who also buy fixed-line phone service. Some people believe that when a company offers you something for free, it means that customers don't have much of a right to complain, but apparently no one told that to the free broadband subscribers. Perhaps that's because it's not very good. A new study found that complaints about this and other free broadband offerings have dragged down overall customer satisfaction levels with broadband in the UK. To be clear, 70% of the customers of the free (or should that be free*) services from Carphone Warehouse and Orange felt they were fine, but that still means 30% were complaining about the free internet access they had. At the very least, that suggests that service had to be pretty bad. While customers may give companies a little more leeway on free offerings, when it comes to something they're likely to rely on and use frequently, problems with the service are definitely going to piss people off at any price.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Sanguine Dream, 14 Nov 2006 @ 10:32am

    Look on the bright side...

    At least its the free broadband that sucks in the UK. The paid broadband in the US isnt all that great. I don't even want to know what it would be like if it were free. The providers would probably try to install adware on your pc in exchange for it.

    link to this | view in chronology ]

  • identicon
    Oxides, 14 Nov 2006 @ 11:24am

    This is NOT free! Companies have been trying to pervert the meaning of "free" for quite a while.

    Something is not free if it is bundled with a service/item that you paid for, either with money or non-monentary exchange (adware supported).

    link to this | view in chronology ]

  • identicon
    CatBandit, 14 Nov 2006 @ 11:50am

    Not Free!

    I agree with Oxides on this one. That's as plain as it gets - it isn't free at all if the product or service availability is dependent on payment - upfront or continuing - for another product of service.

    As important, the *payment* need not be in cash. It might be in the manner of relinguishing access to your desktop, being inundated with unwanted advertising or in some cases, hidden installations of malware like key-loggers or worse ... becoming a beta tester for bad services or sucko bandwidth performance.

    link to this | view in chronology ]

  • identicon
    Anonymous Coward, 14 Nov 2006 @ 12:00pm

    Error on page

    Line: 8
    Char: 5
    Error: 'documnet' is undefined

    As well it should be.

    link to this | view in chronology ]

    • identicon
      Anonymous Coward, 14 Nov 2006 @ 12:22pm

      Re: Error on page

      Drat. You fixed the free thing I was complaining about.

      Now I can't complain anymore.

      link to this | view in chronology ]

  • identicon
    ehrichweiss, 14 Nov 2006 @ 2:18pm

    definitely happens..

    I did tech support for an apartment complex in Chicago that got free broadband with their cable package that was also free. I have never in my life heard such crap spew from humans except when I was informed that a monkey had been elected to the whitehouse. The thing is, I don't know who to blame cause the previous broadband provider sucked donkey balls and so did the cable operator who we contracted under. The operator's stance seemed to be that since it was free, he didn't need to fix problems as they came up and he could just freely ignore them and blame someone else when it caused problems. I was contracted through the broadband ISP and not the cable operator thankfully but I still had to deal with both freakin' sides of that issue, rude and inconsiderate customers and idiot, cheapskate cable operators.

    I prefer to pay for service regardless of the price of the item. You could give me a $500 laptop for free and I'd still pay $1000 for the service contract if you proved it was worth it to me(replacement warranty, etc.). But I still follow the 'old' saying "treat your Pinto like a Ferrari and you won't treat your Ferrari like a Pinto".

    link to this | view in chronology ]

  • identicon
    googly_eyes, 14 Nov 2006 @ 3:08pm

    The city that my parents live in offers "Free" WiFi to everyone from a company called MetroFi, all you have to do is endure banner adds, oh and the fact that the coverage is spotty and unreliable.

    We have tried umpteen ways to try and boost the connection at my parents house, but it's always unreliable at best.

    Yet this company gets to boast about their "city wide" coverage, and is trying to push into all kinds of other cities based on their "success" where my parents live.

    They tried paid service for some locations, but quickly abandoned that plan for the banner adds.(I wonder which paid more. hmmmm)

    And yep, you guessed it, their support is non existent.
    I bet there are a lot of people that can't stand this service, and just ignore it. Yet the city probably hasn't a clue about how people would rate the service, and will continue to offer civicly funded infrastructure to the company in perpetuity, thinking "what a great thing we are doing for our city"

    link to this | view in chronology ]

  • identicon
    Matt Bennett, 15 Nov 2006 @ 9:07am

    Mike, what the heck? If I buy an electric razor with a "free" trimmer, it's not, I'm just paying the same price for two of them.

    These people bought a "bundled" service, just like the ones you always complain about. Presumably it was cheaper, but then again maybe not. Regadless, THEY HAVE EVERY RIGHT TO COMPLAIN.

    link to this | view in chronology ]

  • identicon
    Anonymous Coward, 14 Feb 2008 @ 1:02pm

    what pisses you off

    link to this | view in chronology ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.