Using Trademark To Prevent Interoperability
from the misuses-of-trademarks dept
Misusing intellectual property laws to prevent competition and interoperability is pretty common, but it appears that Autodesk is taking it to the next level. It's quite common to see companies uses patents to prevent competition (some would claim that's what patents are for). It's less common to see it with copyright law, but it's increasing thanks to misuse of the DMCA. However, Autodesk is being especially creative. Rather than using patents or copyrights, they're using trademarks. Now, trademarks are really supposed to be about consumer protection, so the guy making Bob's Cola can't sell it to you as Coca Cola -- where he was effectively tricking you into believing you were buying something you did not. However, some have tried to stretch the meaning of trademarks to ban all use of the trademark. However, even if you believe trademark conveys full ownership rights of a brand to a company, you'd have to think that Autodesk is stretching the meaning of trademarks in their latest lawsuit. Apparently, files created in AutoCAD (an Autodesk product) have been watermarked with a "TrustedDWG" code. If you use a different program to create compatible files, it doesn't have the code -- and when you open a file without the TrustedDWG code, AutoCAD warns you that you may face stability issues and are working on a file built in an "unauthorized" product -- which can be a little scary for some users, even if the content is perfectly legitimate. A non-profit group called the Open Design Alliance came out with a program that would let you insert TrustedDWG code into other files to avoid this issue. And, of course, this is the point where Autodesk sues for trademark infringement. The clear reasoning here is to put up a hurdle to make it harder to have "compatible" files made from non-Autodesk software. It has absolutely nothing to do with avoiding consumer confusion or avoiding dilution to the brand. Instead, it's just a blatant attempt at misusing trademark law to block the competition.
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Re:
a picture of it = http://techdirt.com/article.php?sid=20061206/190337
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Re: Re:
http://techdirt.com/articles/20061006/161748.shtml
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They just don't get it....
here's where it stops making sense.
Let's say I work for an engineering firm. This firm uses KeyCAD. I need to take a project home, and I've shelled out aforementioned amount of money to Autodesk for AutoCAD. Wait, What's this? My project won't run in AutoCAD? It's Not Trusted? What the....?
Yeah, I can see how this would hurt productivity. It would be even worse in a mixed environment workplace, where one team of engineers uses one program and another uses autoCAD. Not EVERYBODY uses all one company's software for their engineering/modeling needs.
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Two gold stars for creativity.
If that silly popup scares off some people, perhaps they shouldn't be on a computer in the first place. I think it's a stretch, but you ARE false placing someone else's trademark on something they had no hand in... maybe Autodesk just did it because if you don't defend a trademark, you can lose it, and they'd rather err on the safe side? Who can tell?
I'm going to make a refrigerator that warns you that it may become unstable everytime you try to place a Non-Coca-Cola product in it. Then people will get sued for wrapping their soda in Coke wrappers. Good times.
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Re: Two gold stars for creativity.
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DR DOS
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And that is why...
That's besides selling redundant overpriced products.
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Seriously...what's the issue here?
I don't see what the big uproar is, or why this is a surprise. The reason TrustedDWG exists at all is so that AutoCAD users can be confident that the file was generated by an application that has undergone a multi-million dollar QA certification and is known to be compatible and as such, "trusted" to work as the customer expects with no side-effects. This is good for customers. Not bad.
History has shown time and time again that competitors that reversed and supported the DWG format have RARELY achieved 100% compatibility across every single aspect of DWG. It's not always about crashing. It's also about fidelity. If this problem did not exist, Autodesk never would have invented the concept of TrustedDWG to begin with. They didn't create the mess. They are just trying to help customers sift through it.
The reason Autodesk did this to begin with is there are a lot of "dwg" files floating around there that are NOT 100% compatible, and users SHOULD be warned that the file has not undergone the rigorous internal QA certification process and compatibility testing, and as such may not be 100% compatible.
By getting this ill-conceived software off the market which CIRCUMVENTS this user-focused feature, Autodesk is helping users, not hurting them. ODA is hurting users by providing this software. It CIRCUMVENTS a useful feature in AutoCAD which can save countless hours tracking down a problem to 3rd party software. I've been bit by this many, many times. It's not an imaginary problem.
The ODA has screwed up here big time IMO. I'm not 100% sure Autodesk will win this suit, but as I said I applaud them for trying, as they have the customer in mind here unlike the ODA which is trying to force the world to form to it's anti-capitalist agenda, and doesn't really care about the users who have to use the software day in and day out.
- Rhino
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Re: Seriously...what's the issue here?
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Re: Re: Seriously...what's the issue here?
I dont know if that helps make it kosher with trademark, but it does seem like an important thing trademarks are used for--to keep people from lying about certifications. That is a damned important role. While the argument may get bogged down in discussing whether a byte in the right place can be a trademark, the fact is that there is benefit in users having the information about the softwares origins.
And I reject Mike's argument about users being scared of a warning box. Are we concerned that casual, novice autocad users might get nervous? More likely irritated. If they exist.
Compare this with something like: IE beginning to render all jpegs not produced by mspaint with a watermark "warning: this image might not be displaying correctly since it was not created with legitimate microsoft software" and then trademarking the byte they stuff into jpeg somewhere to turn that off. That would actually be impactive.
I hope autodesk is classy enough to make the warning disableable in the app config.
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Re: Re: Seriously...what's the issue here?
Again, I dont know if trademark is the best approach to take.
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Re: Seriously...what's the issue here?
The fact is I currently have in my possession a large pile of files from an Autodesk product that are so unstable in another customers AutoCAD as to render them useless. And every one of the files that actually load (many don't) AutoCAD tells us they are 'TrustedDWG' files. Autodesk's special brand of interoperability.
I also have files created from a non-Autodesk product and they give absolutely no trouble but every time they are loaded AutoCAD tell us that we should expect trouble.
Whose deceiving who Rhino, it has to be Autodesk, and using a trademark in this way is also a deception and I have written and told Carol Bartz just that and that Autodesk should pull its horns in, withdraw from the suit and get on with doing what we users pay for; yes I am an Autodesk subscription customer (20+ years) AutoCAD and Inventor licences and we know the truth about 'TrustedDWG' files!
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Re: Seriously...what's the issue here?
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Re: Seriously...what's the issue here?
Why do you use the name Rhino? McNeel's threw Rhinoceros' 3DM format open and documented for all, benefitting users, and interoperability. Autodesk welcome third-party developers, provided that they mandate the end-user having AC, develop in LISP and BASIC, and use them in AC's inbuilt interpreters. There're some consistency issues there, Rhino. Where're the AC tags that pop up when you run a script telling you that the script is TrustedLISP? AC doesn't rate scripts? AC doesn't rate files either, it just propagandises itself - at the expense of your time. TrustedLISP is next....
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Autodesk has always done stuff like this
I don't think anyone is saying they are bad for putting the watermark in the file, I think they are mad that Autodesk is using the law for what is was not intended for.
This is just like Word giving you the scary warning when you try and save the file as something other than Word. Now...what if MS went further and made it so that when you opened a .doc file created by Open Office, it would tell you it was untrusted and not valid? Yeah, I'm sure we'd all be defending them for that.
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Autodesk can't claim a patent at least - there's p
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Re: Autodesk can't claim a patent at least - there
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Broken comment submission form
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A case can me made for confusion between files of the original and files made by the utility, especially if it gets automated.
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Get real Rhino. You aren't just another AutoCAD user. I don't blame you for sincerely believing the company line - it's understandable and admirable, up to a point.
AutoCAD dwg is similar to Microsoft Word and Excel, in that it is so ubiquitous that you almost have to use AutoCAD if your drawings are to be seen by a lot of different companies.
That gives your company the freedom to push their customers around, and it does. We don't have to like it, though. I agree with Mr. Waddington in post #17.
Who gave Autodesk permission to insert watermarks and warnings into my drawings? (Please don't tell me that it's in your shrink wrap EULA - I'd have to vomit.)
Stay out of the dealings between my company and the ones we exchange drawings with - even if they happen to use CAD software Autodesk doesn't sell. We can handle any difficulties that may arise - and they are very very few and very very minor.
Mike has it exactly right:
"Misusing intellectual property laws to prevent competition and interoperability is pretty common, but it appears that Autodesk is taking it to the next level."
Maybe an antitrust investigation is warranted.
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Re: Lock In
The more companies, like MSFT and AutoCAD work to try to lock people into their own proprietary formats the more companies are look for and in some cases fund other solutions.
Open CAD standards, as well as other open standards, are the key to increased interoperability and production, etc. AutoCAD makes a great product for the most part, but AutoDESK is pretty much one of the new "dinosaurs" of computing and, if they do not change how they do things in a manner that gets more people using their products more economically, etc., then they will be yet another chapter in the annuls of computer history.
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ODA?
I think that we users can still use AutoCAD or any other CAD system to edit our CAD data. We can even try to make DWG files in non-Autodesk software and then open them in AutoCAD - but the users of such DWG files should be warned that these files are just faked.
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ODA?
The DGN read/write libraries are also available from the ODA.
Of course, we encourage everyone to do the same.
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What makes it trusted?
This TrustedDWG thing is new to AutoCAD 2007. AutoCAD is writing the word "Autodesk" into DWG files, and claiming that if a file doesn't have that word in it is not trustworthy.
Seems like a setup to me. If a competitor doesn't put the word in the DWG files written by their products, AutoCAD will warn users that the file's are no good. If the competitor does put the word in, then Autodesk sues them.
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Re: What makes it trusted?
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TrustedDWG
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