Cyber Monday Not Even The Busiest Online Shopping Monday

from the can-we-kill-this-meme-off-now? dept

Fri, Dec 22nd 2006 3:51pm — Mike Masnick

For two years running, we've seen the myth of "Cyber Monday" reported over and over again as fact. The story, made up by a bunch of marketers, is that the Monday after Thanksgiving, all those turkey-stuffed employees are not so interested in working, and so they'll log on to the internet from the office and buy holiday presents. Of course, as was noted last year, the Monday after Thanksgiving is traditionally the twelfth busiest online shopping day, not the first. Also, another study this year noted that, despite the "shop from work" claim, very few people who did shop on the Monday after Thanksgiving did so from work. Well, it looks like the traditionalists have won out over the marketers again this year. The latest report shows that, once again, this year's Cyber Monday was actually the twelfth busiest online shopping day. It wasn't even the busiest online shopping Monday. Hell, it wasn't even the second busiest shopping Monday. Both December 4th and December 11th beat out November 27th by a pretty wide margin. The actual busiest online shopping day was apparently Wednesday December 13th, which was probably the point at which many online stores were cutting off their guaranteed delivery in time for Christmas. Never underestimate the power of procrastination to beat out the will of a bunch of marketers.

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9 Comments

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asian coward, 22 Dec 2006 @ 5:01pm

Shop till you drop
first... i'm shopping @ the stores on saturday nite for x'mas.. should have my list complete 2nite
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Rick Bunker, 22 Dec 2006 @ 6:33pm

online shopping busy days
Yes, from first hand experience the very busiest day is the last day on which online retailers guarantee by-christmas delivery by ground shipping. Or the Monday before that day if that day is Tuesday or Wednesday.
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Anonymous Coward, 22 Dec 2006 @ 6:33pm

most of the final free delivery days advertised by online stores, such as amazon and sears, had their deadlines posted to be the 15th.
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Anonymous Coward, 22 Dec 2006 @ 6:51pm

im all done shopping
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David Binkowski, 23 Dec 2006 @ 7:51pm

Online shopping
I think you hit it on the head, much like Ebay & Paypal coupon codes people make purchases (or list items) based on the sales, free shipping, last date of guaranteed delivery before X-mas, etc.
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Phyllis Hall, 30 Nov 2008 @ 6:24am

Cyber Monday
I plan to offer a discount of 25% off rates from Cyber Monday up to December 12th. If it proves fruitful, I'll let you know. Hillcrest Guest House, St. John US Virgin Islands. Calendar. (340) 776-6774 & (340) 998-8388
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Rose, 27 Dec 2008 @ 3:02am

e-commerce is getting more and more popular. this creates the need of having good tools to help shoppers make right decisions while buying online. reizit is a place where shoppers can recommend or bury a product, share experience and discuss shopping deals.
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reizit, 18 Jan 2009 @ 3:01am

online shopping
e-commerce is getting more and more popular. this creates the need of having good tools to help shoppers make right decisions while buying online. reizit.com is a place where shoppers can recommend or bury a product, share experience and discuss shopping deals.
[ link to this | view in chronology ]
Online Shopping Now, 2 Mar 2009 @ 3:58am

Online Shopping Now
popular. this creates the need of having good tools to help shoppers make right decisions while buying online. much like Ebay & Paypal coupon codes people make purchases (or list items) based on the sales, free shipping, last date of guaranteed delivery before X-mas, etc. Online Shopping Now
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