No RIAA For The Comic Book Industry
from the and-that's-a-good-thing dept
Lee writes "The digitization and subsequent illegal distribution of copyrighted media isn't just affecting movies and music. The creators of comic books seem to be going through the same business model shift as the recording and motion picture industries. As with all such changes, some people are more willing to accept it than others. Steven Grant at Comicbookresources.com has an interesting article about how the comic book world is dealing with life in the 21st century. He makes some good points and clearly understands that things are not going to change unless there's some innovation in the comic book business model." He basically points out that file sharing isn't going away, and the industry needs to learn to accept it, use it for promotions, but ask people to keep buying the comic books they want. Considering that, for many, comic books are for collecting, this doesn't seem too far fetched. Though, at the same time, the industry may want to look at other changes to their business model as well, such as bundling other things into the mix as well (e.g., if you buy the actual comic you get entered into a sweepstakes to have your name used as a character in a future comic). There are plenty of ways to make buying the actual comic books more valuable than just downloading them -- and then if you use the downloads just as promotions, you can encourage more people to buy by exposing more people to the comic itself.
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Marvel seems to be moving forward
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Re: Marvel seems to be moving forward
Of course, it's not going to stop piracy, but media companies have got to learn to at least offer to sell what people are downloading. This should be obvious. And it's not just the material, it's the value. Pirated software/music/television isn't just free, it's often of higher quality, more conveniently packaged and easier to obtain. That's the part the companies refuse to acknowledge.
As far as TV shows, it's funny how much they don't get it. They sell lower-quality, lower-resolution shows saddled with frustration-inducing DRM, whereas the "free" product is better in every way. Legal or not, it's a free market, and you need to compete whether you want to or not. No law can function based solely on enforcement. That nightmarishly stupid national speed limit was a perfect example. 30 years later most people view speed limits with nothing but contempt because they too often aren't based on safety, but on revenue.
A good chunk of the whole comic book industry operates on the scarceness of old material, which is fine if you are a speculator or obsessive. But the average fan just wants to experience the stories and artwork, and by offering reasonably-priced digital reprints they are giving people what they want. It's no replacement for a physical book in your hands, but the people torrenting stuff aren't looking for that.
The first rule of combatting piracy is to actually sell what people are pirating. It blows my mind how many companies seem to totally miss this point, especially in the digital age where the costs of quality and quantity of media are almost irrelvant.
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As for a member of the creative team of She-Hulk complaining about his work being torrented, but yet also actively infringing copyrights himself... "STFU, hypocrite."
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Worked For Me
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They need to change their format
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If the company isn't selling reprints of the comics then it would be a huge stretch for anyone to claim that they are losing any money. A reseller might claim that it hurts business, but they are selling the collectible not the story.
Another example of selling seats (collectible) not movies (stories)?
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Huge difference
If someone is pirating comic books then they probably would not buy it in the first place. I haven't purchased or read a comic book in quite a while but they can't be that expensive still, a couple bucks?
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web comics?
also, marvel and the others are just as concerned over copyright as any other company, just read about their reaction to "city of heroes."
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One idea
I'd really like to see comic book publishers create a service whereby you could subscribe to all of a publisher's titles in digital form for a low monthly fee — $20 sounds about right for big publishers, $5 or $10 for smaller ones. I would not so much be in favor of a la carte pricing for individual titles but maybe that could be an option.
The key to success for this service would be support from the publishers. I would not want to go to each publisher's site to sign up for their version of the service in the same way that I don't want to have to go to one comic shop to buy DC Comics and another to buy Marvel.
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Online subscriptions can help big time...
So I tried to find somewhere else to buy them. I come across the site for Image comics and read some of their onine stuff and read a description about Dynamo 5 and decided to get it too. And while still looking I decided I wanted to get my hands on the recently started Buffy the Vampire: Season Eight comic.
Well after about 4 days of searching I found Things from Another World. They offered subcriptions to all three books I was looking for. And since it's all in one place I pay one monthly subscription price and its a done deal.
The moral of this long winded rant is that if these publishing houses would offer their books (digital or paper) for purchase online for people that live nowhere near a comic shop then they could get more long distant subscribers.
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Why I stopped buying comic books
2) The prices continued to climb so high that it simply wasn't economically feasible to continue to read my favorite titles any more. I started reading the X-Men back in 1980 when a single comic was around $0.40. A modern day X-Men comic will set you back $3.00 - and since you have to buy 4 or 5 titles each month now instead of just one to get the whole X-Men story, you're looking at $12-15 just to keep up with one group each month.
3) To make matters worse, the powers that be feel it's necessary to create a massive cross-over where practically every title published mish-mashes their stories together so that if you want to know what happened you end up buying not just a few more comics, but dozens or hundreds more. The latest Marvel cross-over "Civil War" is up over 160 connected issues so far, and at $3 an issue you're looking at spending $500+ and reading titles you don't normally buy because your favorite heroes are appearing there *and* if anything special is going to happen (i.e., Spiderman gets a new costume, a member of the Fantastic Four leaves the team, etc.) it won't happen in the title you expect it to (i.e., Spiderman or Fantastic Four), no... it will take place in some obscure comic like Thunderbolts, or some other title that you have no interest in reading, but since you really want to know what happened to your favorite hero, well there goes another $3 into their greedy pockets...
4) Unless you're willing to pay double the cover price to include the cost of "acid free" storage bags, and pre-cut backer boards, and specialized storage boxes and an environmentally controlled storage facility, there isn't any point in trying to collect comics for their value - they simply aren't worth the paper they're printed on.
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Re: Why I stopped buying comic books
I still visit the comicons when they happen but as for actually buying and collecting? I have other hobbies now, (like videogames) and like you said, it's not economically feasible. Some things I had to let go.
Entertainment in general is changing for the 21st century. Everyone is going to have to do some adjusting, including businesses and consumers, because our paychecks don't increase like the cost of living does.
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Re: Why I stopped buying comic books
5) I got tired, as a serious collector, of trying to find/buy/cajole/steal the X-Men #157 Foil Cover, the X-Men #157 Holographic Cover, The X-Men #157 Blue Retail Cover, The X-Men #157 Red Wholesale Cover, and the X-Men #157 Super-Special-Only-One-Per-Store-That-You-Can't-Have-For-Less-Than-$200-Because-A-Richer-Customer-Ca n-Pay-Me-More-For-It Edition. Multiply that by 25 titles a month and you see the problems. Of cousre I don't know if they still pull that BS. Besides...those things were starting to get expensive when I finally got fed up. I guess they're worse now?
Oh and I was still heart-broken when my brother took our entire collection of X-Men (90-181) to school to show off to his friends and they all got stolen from his locker. F***er.
Oh...and BTW...isn't there a law that says contests/sweepstakes have to be "no purchase necessary"?
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I hear ya
3) To make matters worse, the powers that be feel it's necessary to create a massive cross-over where practically every title published mish-mashes their stories together so that if you want to know what happened you end up buying not just a few more comics, but dozens or hundreds more. The latest Marvel cross-over "Civil War" is up over 160 connected issues so far, and at $3 an issue you're looking at spending $500+ and reading titles you don't normally buy because your favorite heroes are appearing there *and* if anything special is going to happen (i.e., Spiderman gets a new costume, a member of the Fantastic Four leaves the team, etc.) it won't happen in the title you expect it to (i.e., Spiderman or Fantastic Four), no... it will take place in some obscure comic like Thunderbolts, or some other title that you have no interest in reading, but since you really want to know what happened to your favorite hero, well there goes another $3 into their greedy pockets...
This is why I gave on comics during the mid 90s. While nowhere near as costly as Civil War the Onslaught event from the mid 90s was a really big crossover and cost quite a bit. I have all but maybe 3-4 of those books. And that is saying a lot since they covered nearly ever major Marvel book. And I was 14-15 yr old at the time so it's not like I had disposable income to spare. After I finished I just quite buying new stuff and commited to filling gaps in my collection. I've only in the last month or so starting buying new comics again.
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They keep making excuses...
In the world of comics, and this case in particular, there is one major difference. Lars Ulrich, love him or hate him… has talent. She-Hulk is a stupid title. It always has been. There are two types of people that end up working on the title. The first being young stars that Marvel wants to try out… and the other being the people they’re trying to force out the door. Calling anything in comics “creative” is kind of a funny notion, but I kind of get where he’s coming from. I’m sure factory workers also believe themselves to be “creative.”
I miss the old days in comics. That pre-internet era. You never heard Archie Goodwin complain that Spider-Woman wasn’t selling because people were downloading it. You never heard Steve Bescemi complaining about the lackluster sales of Spectacular Spider-man in the early 90’s because of downloading. Or how about Mike Manley crying over the monumental waste of resources that was Darkhawk? No, obviously while these titles suffered from dire mediocrity, the fact that they weren’t selling was just that.
That’s just the thing about it. RIAA logic makes people who are doing a poor job feel better. Granted, if you follow it music piracy would consume three times the global economy according to Lawrence Lessig, but what does he know?
I for one didn’t even think to look to bit torrent for those must have issues of She-Hulk, you know, the one title none of can live without. And now that I can have them for free, I might as well go and download all the poor quality scans I can find.
If they’re worried about sales, here are a few things that would help boost them.
1. Go back to printing on Newsprint. It’s cheaper, no one really likes glossy paper anyway. I hate glossy paper, I always have. Even a high grade news print like the stuff Marvel produced in the 90’s would do the trick. Digital printing techniques have come a long way, and I’m sure they could produce fewer print errors, which was the whole reason they switched in the first place. Anyway, if you drive the cost per unit down, sales will go up. There’s no logical reason comics need to cost more than $2 per issue. None at all.
2. Stop requiring minimum volume amounts from people who want to sell comics. The minimum last I checked was in the $400 to $500 a month minimum range. All this does is limit the audience of comics to people that frequent comics shops. Some of us won’t be caught dead in a comic book shop. What would people think? If you want to increase sales, bring them back to gas stations and news stands where NORMAL people will read them.
3. And this goes for Marvel, DC, and Image, please for the love of god, stop masturbating with your story lines. Yes, I know it’s fun, but nobody want to read comic book artist or editor splooge. If you have a story line that can be told in two issues, fine. Tell it in two issues. There is no reason everyone in your universe needs to get into an epic struggle every month. If you need to do an epic struggle, why not put out a mini series so you know what to look for? Spreading a story line out over 30 titles in a month is stupid, and frustrating from a reader oriented perspective.
4. Sort of related to the last one, but it got too long. To increase sales… here’s a thought… produce a product people want to read. Art work is nice. But with few exceptions, it’s never been able to drive a story when there is no story there. Case and point, anything by LeFeld.
If the comic book industry in the US is going to survive any of this, they need to get with the program. We’re living in a day and age where if you put out a second rate product, everyone on the Internet knows about it three weeks before it hits shelves. Wouldn’t that be enough in and of itself to drive quality, and in turn increase sales?
The continued stupidity of people amazes me.
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One upsmanship, gimmicks, and the golden egg
If DC can do "Crisis on Infinite Earths" and include all their characters, then Marvel has to do "Onslaught" with all of their charcters... and DC has to do "Infinite Crisis" and Marvel has to do "Civil War".
What started out as a fun way to see your favorite characters together has become a 30-50 book super-story, which (like the previous posters said) require you to buy 50 books in one month... and at $3.00 per book, that gets real expensive real fast!
In the mid-90's, publishers experimented with all kinds of gimmicks, such as variant covers, gold-foil, holograms, etc. Back then, every other issue was a "special collector's edition". While a hologram certainly adds more value to a book since you can't download it, it also drives the price of the book up to $5 or $6. And, of course, some special event occurs in that book so you *must* buy it.
There's also the "golden egg" syndrome. Basically, if one X-Men book is selling, then 10 "X-books" must sell just as well. Back in the 1980's, there was just Uncanny X-Men, but now there's X-Men, Classic X-Men, Ultimate X-Men, Classic Ultimate X-Men, Ultimately Classical X-Men, Classically Ultimate Uncanny X-Men Classic, and so on. (Okay, I made up those last few titles, but you know what I mean.)
DC does the same thing with their heroes: for years, Superman only appeared in Action Comics and Superman. How many Superman titles are there now?
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