Ask.com's 'Information Monopoly' Campaign Against Google Doesn't Go Over So Well
from the time-for-a-new-agency dept
A few weeks ago, we pointed out a new ad campaign by Ask.com in the UK that warned users to "Stop The Online Information Monopoly", and was designed to look like some sort of underground movement designed to stop the vast Google conspiracy. Rather than boost Ask's meager share of the British web-search market, thus far, it looks like all the campaign is doing is annoying people. The comments on the campaign's web site are filled with complaints (and comments from authentic conspiracy theorists) about the campaign and the quality of Ask's search results. The reaction to the campaign highlights the potential backlash that can occur when consumers figure out who's behind attempts at viral marketing, but it also underlines a more important point. If you're going to compare yourself to the market leader, you'd better have more to offer than just some attempt at a clever marketing campaign.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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What is viral marketing
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Too subtle for you? You're not American by any chance are you?
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whats the big deal?
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Viral Marketing is
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Re: Viral Marketing is
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Quoted for truth
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Idiots
Google wins because (warts and all) its the best... at least for now. Like iTunes (as much as I personally dislike iTunes), it wins because it does enough right to better than everyone else.
Whining about it won't help you ask.com, offer us something better.
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Spyware Company?
Imagine my surprise when I noted the same company that runs Ask.com runs those spyware companies.
Now they're misleading people to make money... wait a minute, that's what they've been doing for years and years! That's their business model.
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Google helps scary authoritarian autocratic govern
1)
Brin and Page have had an argument over where beds are to be situated in their party boy private Boeing 767. They claim to be green and drive Prius , but they can blow 20,000 gallons of JetA on a soirée.
2)
They have generated this wealth in part helping a large scary autocracy suppress protests and information and people en masse (Falun Gong, Dissidents, etc). That government is Hu Jintao's/Wen Jibbao's China. You can act green and have love for the worlds people and prop up an autocracy (arguable while making money in an emerging authoritarian autocracy, the former USA). Google has had a hand in killing and imprisoning people whose crimes are not even crimes in the USA, in fact, there are laws in place against assisting governments persecuting people - these clearly aren't enforced.
I only hope someone can start deflating the Google bubble. If this is the best thing to happen in the USA in the last 6-7 years, prepare for the end of American hegemony.
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megaupoad downloading
Find al the necessary information there!
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