IBM's Latest Green Initiative Really About Another Kind Of Green

from the cash-on-the-dollar dept

In keeping with the trend of IT companies getting hip to environmental issues, IBM has announced a new program designed to make corporate data centers more environmentally friendly. The company will invest $1 billion to redo its own data centers along with those of its customers, so that they consume less power. The move fits with a pledge that the company had made earlier to reduce its greenhouse gas emissions. But even in the absence of today's environmental panic, it just makes good business sense to find ways to reduce power, since energy savings are cost savings. There really doesn't need to be an environmental angle at all, since companies don't typically need to have their arms twisted to convince them to save money. More innovation in the area of power consumption is definitely a good thing, but couching it as an environmental effort is more about marketing than anything else.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Anonymous Coward, 14 May 2007 @ 3:20am

    whoopie!

    link to this | view in thread ]

  2. identicon
    Anonymous Coward, 14 May 2007 @ 4:40am

    Nothing wrong with it

    If they'll be doing it anyway, why shouldn't they try for some publicity while they're at it?

    link to this | view in thread ]

  3. identicon
    Anonymous Coward, 14 May 2007 @ 6:30am

    anybody else automatically think of weed when that header popped up?

    link to this | view in thread ]

  4. identicon
    Anonymous Cow, 14 May 2007 @ 8:47am

    the other green

    yes....

    link to this | view in thread ]

  5. identicon
    Gre, 14 May 2007 @ 8:55am

    As long as they do it, they can spin it however they want.

    I'm glad things are getting to that point, where doing "the right thing" is also cheaper, because I think that's the only way big business is going to start doing it, and the only way consumers will ever be able to afford to.

    I'm kind of happy that one day clean energy (solar, wind, nuclear) will be cheaper than fossil fuels, due to increased efficiency of the designs and rising oil prices.

    link to this | view in thread ]

  6. identicon
    Ted Samson, 14 May 2007 @ 11:54am

    The business case for green

    I agree, to an extent. I think some companies are fixating too much on touting the eco-friendly benefits of these kinds of initiatives ("It's good for the environment!"), rather than highlighting the more important business benefits that should be of interest to companies ("It's good for your company and the future of your business!".

    As you note, there's the long-term cost savings of investing in more energy-efficient technologies.

    Also, there really and truly is a need to be concerned about energy, according to research and first-hand accounts from various vendors and companies. There are companies struggling to get the energy the need to run their data centers, so unless they can find ways to reduce consumption, they face the option of just not growing, or investing millions of dollars and lots of time building a new data center elsewhere.

    Moreover, we're seeing more regulations here and abroad aimed at putting a cap on carbon emissions and e-waste, so it's better companies stay ahead of the curve, rather than play catch-up.

    Hopefully companies will find ways to more effectively develop their message such that it appeals more to the decision makers whose first concern is the company's bottom-line. The business case for going green is a compelling one.

    link to this | view in thread ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.