eBay Can't Stick To Google-Free Diet
from the knew-you'd-go-back dept
Well that didn't last long. After pulling its ads off of Google in a huff, eBay has announced that it will start advertising on the site again, but just not as much as before. If the initial ad pull was really a response to Google's planned "protest" at an eBay conference, then it would be silly of eBay to continue the boycott, seeing as Google canceled its plans. But if the move was part of a broader experiment to see how it could do without Google ads, then we can take this about face as a sign that it can't do very well. Still, the company insists that it's not as dependent on Google as it thought it was, and that it will now allocate more of its ad dollars to Yahoo and Microsoft. While that's good news for Google's rivals, it doesn't fundamentally change the dynamics of the search industry. More advertising dollars won't help Yahoo and Microsoft when what they really need is more users.
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"I can leave you anytime I want! .... PLEASE DON'T LEAVE ME!!!"
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Re:
Google is 8yrs old and ebay is 12. In reality its more of a fight between the older kid and the more sucessful/genious little kid in the same class. But yeah it is a silly fight that doesn't make much sense.
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Re:
I am not an eBay supporter, nor do I think that all marketing dollars are well spent. In fact I question most advertising dollars. However, even though eBay has brand awareness, they can advertise for products that people might not think would be available on eBay.
I'm sure a lot of people think all the products are used, or that they only have technology products. I'm sure there are a lot of car shoppers unaware of, or at least have never used eBay Motors.
I speculate that this type of awareness is the motive behind their 'get IT' marketing campaign. They are not going for brand awareness, but rather product awareness.
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power play moves
Both sides have big egos and neither wants to admit that the other side helps them in their success. Google checkout is a threat to PayPal, especially with all of the bad PayPal press the last 2 years.
If Google gets their checkout off the ground, don't be shocked to see the two services merge someday. eBay hates to admit it but PayPal has a bad rep and this may be the face lift it needs.
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hmm
so they need google, because she has gotten huge and ran away thinking they could be OK now returning home with their tails up their bums
end of ramble
if any one did not get it, i HATE EBAY
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Ridiculous conclusions.
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Re: Ridiculous conclusions.
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in response to i like google
First off, everyone is afraid of Google. They have expanded like a balloon turning into a blimp. Anyone outside of Googleplex sees them as a threat to something they are doing.."
I'm not afraid of google. I love google. i love how it's expanding and making more tools available online, and how it still has a sense of humor and humanity.
I asked the two people beside me if they are afraid of google, to which they replied they are not.
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