India Starts To Flex Its Creative Side
from the the-creative-class dept
When companies move part of their operations to India, it's usually for something like back office support or software development. Creative work is typically not the first thing that companies would think to move there. But Chinese computer maker Lenovo has announced that India will be the home of its advertising operations, and that the unit will be tasked with designing advertising campaigns for a global audience. It may be too early to call it a trend, but this should be worrisome to the advertising industry's New York-based stalwarts. One advantage that Indian advertisers have is that they're used to building campaigns that play well in multiple languages, simply due to the various languages within India itself. For them, advertising to a global audience is a natural next step. And, of course, there are cost advantages. It's sill much cheaper to hire advertising professionals in India than it is in New York. While incumbent advertising agencies are likely to stick around for some time, it wouldn't be a surprise to see them move more of their own operations to the country, a la other services firms, like IBM.
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Filed Under: advertising, india
Companies: lenovo
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Hmmm
I can't imagine that Indian advertising agencies would have a very good supply of white actors. For that matter, Indian faces do not appeal too well to East Asians either. In all likelihood, they'll end up having to hire whites in NYC anyway.
My brother is a media professional in Japan, so I know from personal experience that Asian media companies are quite clueless in how to make ads that appeal to Westerners -- the idiom isn't right, it's too sexist, etc. Plus, every country has very different sensibilities; how many ads could appeal equally to Americans, French, and Germans?
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I can see the adds now........
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Let's move everything overseas.....
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Oh, I don't know. India has a nifty little movie industry that has been somewhat successful. They call it...Bol..Bolly..Blollywool? Anyway, I hear people in India think it's allright.
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Re:
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Re: I can see the adds now........
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--That was addressed to BillGod.
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Whistling in the dark
The people who believed that those foreigners were unable to learn were the dumb ones. Really - really dumb.
American corporations, with the help of the government, have been sabotaging the future of our country for profit.
Since our politicians are bought and paid for by big corporations, where do we go for a remedy?
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So, what's it looking like - is soon the PC market will be China manufacturing and support and other functions in India.
Better watch out Dell!
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Re: dorpus -- they may be print-media ads without any actors at all. Or they might be making ads in India targeted at a market segment IN INDIA, rather than at the domestic market. Given what you said about various countries being unlikely to be able to make ads as appealing to a market in another country as that other country, it makes sense to have separate ad operations in each country that is a significant market for your products, each producing the ads targeted at the regional market where it's located.
Re: Whistling -- Outsourcing "just the grunt work" is still devastating. It means the domestic entry-level jobs disappear and you can't work your way up to the top anymore. Upward mobility is gone. Capitalism changes to feudalism and aristocracy, of a peculiar 21st-century variety. To get the top paying jobs (and increasingly, any job at all) means getting expensive Harvard MBAs and being in the right fraternities and good-old-boys'-clubs (and later, golf clubs), which in turn means your father had to have had one of those top paying jobs before you => hereditary aristocracy sneaks back in through the back door.
A war was fought to get rid of the last one and thousands of people died.
As for where we go for a remedy -- the polling booth, to see if we can actually elect in 2008 politicians that represent we, the people rather than the rich old white men special interest group. Failing that, the gun shop. There's a reason for that second amendment; in case that war ever needed to be fought again. If things keep on the way they are, either the next Black Fooday and Depression or else the Second Civil War is looming in the next decade or so, and depending, possibly World War III. (The last Depression helped spark World War II, and the "wrong" winners in the Second Civil War would probably mean the rest of the world intervening -- countries allying to stamp out an outbreak of fascism, but not in Germany this time. Of course, the last time that happened a couple of cities got nuked. How many this time, and this time with megaton weapons instead of kiloton? The next decade is perilous. We must all tread carefully, and be prepared to act precipitously but only if necessary; all it takes for evil to triumph is for good men to do nothing; however, rash action itself causes evils.)
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ya think?
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Re:
Bollywood movies are designed to be enjoyed by an illiterate third-world audience for whom riding a car is amazing, travelling abroad is some sort of esoteric dream that is never shown, bright balloons fly everywhere for eye candy, people do cartwheels in rainbow-colored furry costumes for no reason, action scenes are interrupted by dancing and singing, heroes get shot in the arm but take a "vitamin pill" and go back to normal, bad guys speaking through low-tech synthesizers that make their voice echo all the time, you get the idea.
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Re: I can see the adds now........
Dont blame you...We dont expect any better from a pc. of WHITE TRASH like you.
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Re: Re:
May be you would like to upgrade to a new designation: DORKUS.
You moron Bollywood is part of India. INDIA by no longer can be considered 3rd world by ANY standard. Except by your own 3rd rate standards. IDIOT!
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Re: Hmmm
What makes you think..that LENOVO markets exclusively to WHITE TRASH?
INDIA and CHINA and then LATIN AMERICA are the BIGGEST markets in the world.
Get your head examined...or outsource your thinking to where it can be done ACCURATELY.
Loser!
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Re: ya think?
Hmm..first that statement is NOT TRUE.
GM, FORD, LEVIS, STARWOOD, CISCO, ORACLE, DELTA, BOEING, LOCKHEED and more...To name just a few would DISAGREE.
Please at least attempt to verify facts before lending it to the world through OPINIONS..
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AMERICAN PRODUCTS IN INDIA..
DELTA
ORACLE
CISCO
BOEING
LOCKHEED
GM
FORD
ALMOST ALL HOTELS
ENRON(TILL IT GOT SHUT DOWN)
LEVIS
APPLE/MAC
India may only make approx. USD 50 BILL. from outsourcing.
In comparison...It budgets well over USD 100 BILL. in just defense purchases from the US.
Thats a trade deficit of USD 50 BILL.
Who is really doing the OUTSOURCING here??
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It's amusing how a major portion of white trash shy away from their own deficiencies when faced with something new that has the potential to 'intrude on their territory'.
Xenophobia and prejudice aren't just archaic concepts, in today's day and age - they're downright pathetic. Cheers.
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Philippine back office operations
-Philippine back office
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