LA Times Kills Editorial On How To Revitalize Both Music And Newspaper Industries To Avoid Pissing Off Both
from the how-dare-you-make-a-suggestion-that-will-help-us! dept
Last month, when the news first came out that Prince did a deal to have a UK newspaper give away a free copy of his latest CD with every paper, we noted that this showed a great way to increase the value for both the music industry and the newspaper industry in one single move. Apparently, I wasn't the only one to think so. A columnist for the LA Times, Patrick Goldstein, felt the same way as well -- and actually had some fantastic ideas to improve on Prince's experiment in a way that would add tremendous value to a bunch of musicians and the LA Times in a single move. Of course, the LA Times sometimes is known for catering to the incumbent established entertainment industry which so dominates LA -- and perhaps that's why the LA Times' new associate editor killed the column and refused to run it (found via Romenesko). Of course, in true Streisand Effect fashion, the column has leaked and it's hard to see any reason why the LA Times would spike it, other than it was afraid of pissing off the established recording industry.You can read the whole spiked column at the link above, and it's a worthwhile read. The smart changes Goldstein proposed were that it be a regular series of free CDs distributed with the newspaper (encouraging more subscriptions and positioning the paper as a "tastemaker"). And rather than have the newspaper pay the musicians directly (which is how the Prince deal worked), have a sponsor pony up the money to be associated with the musician (this is exactly how much music is already created). Everyone wins in this deal... except stubborn record labels who don't understand that they should be in the music promotion business and think they're only in the business of selling plastic discs. The musicians get paid, get a lot more attention and are likely to make even more in terms of a wider audience willing to go to more shows, buy more merchandise and increase the amount future sponsors will be willing to pay. The newspaper gives people a fantastic new reason to subscribe and reinvents the role of the newspaper as a tastemaker. Sponsors get a great way to associate their brand with hot musicians. And, most importantly, everyone else benefits by getting access to more good music. Yet, in a town where the entertainment industry rules all, apparently, protecting obsolete business models is more important than publishing interesting columns with fantastic suggestions for creating a great new service.
Goldstein's final paragraph is too good not to repeat (especially since the LA Times doesn't think it's worth even printing once:
"Giving music away doesn't mean it has lost its value, just that its value is no longer moored to the price of a CD. Like it or not, the CD is dying, as is the culture of newsprint. People want their music -- and their news -- in new ways. It's time we embraced change instead of always worrying if some brash new idea -- like giving away music -- would tarnish our sober minded image. When businesses are faced with radical change, they are usually forced to ask -- is it a threat or an opportunity? Guess which choice is the right answer."
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Filed Under: music, newspapers
Companies: la times
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Goldstein article
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Corporate Sponsored Censorship
America...land of mis-information, home of the corporate slave.
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what about the LA Times competitors ?
yep, on the phone with every music promoter and band manager I could find ... I'd implement this RIGHT AWAY ... (before Steve Jobs steals the thunder again, LOL!)
I really hope this happens ... OH PLEASE won't some forward thinking execs from one of the LA Times' competition step forward and DO THIS?!
the fear in hollywood (read: riaa, mpaa) is not that this will fail ... but that it will succeed. it is clear that it has already succeeded. Prince's fan base is applauding what he did in Britain - AND the Sunday Mail got huge boost in ad revenue for that edition ... next question: how long before Sunday Mail does it again - and perhaps even implements a form of Jeff's ideas ? I wager it's not long ...
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If a newspaper is to be transformed into a "tastemaker", I feel you lose some of that journalistic authenticity...how long before the LA Times degenerates into US Weekly or Cosmo and has the front page article "48 sex tips you never knew existed"? Not that I feel it will get that bad...this business model for a newspaper seems like it would work, but at the cost of putting the actual news second and entertainment first. Actual news is something I feel newspapers cover the best even if it only happens once or twice a week. Local news has far too much filler, CNN doesn't seem to have a news report that lasts more than 30 seconds, the national news is too short to really get into the details and don't even get me started on the strange mix of mediocrity and stupidity that is the blogosphere.
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Re: what about the LA Times competitors ?
Actually the Sunday Mail (and other UK newspapers) have been including promotional CDs (and DVDs) for quite some time. I think what was unique about the Prince CD was that it was a major American artist and was commissioned specifically for the newspaper.
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It paid of big time for prince
which tell how prince could p9ossible make millions from this deal how many millions $35mill in tix and merchandising
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Surprise - it's been patented
http://www.etagz.com/history.html
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Downside
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Missed point?
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1984 & 1/2
Although in the book Goldstein is not real...
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Coming to your town soon...
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maybe other factors
he would've been better off to point out across the board slouching numbers, or chosen another big daily newspaper as an example. at least, that way, he's not directly biting the hand that feeds... or, in this case, the hand that runs his story.
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Free Music!
I not very familiar with the print publications in L.A. even though I have lived here 2 years. I read some of the RSS feeds from the LA Times, but rarely touch the paper itself. Thinking of New York City where I have lived/worked for 15 years, I can think of a few papers that could probably pull this off quite well. The Village Voice was my first thought.
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Re: Surprise - it's been patented
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how many ppl can pull off what prince did just a very few handful: The reason is
Prince albums r self financed and r made on the cheap: he has never used a producer and he is song writer and plays pretty much all the instruments on the album in his own studio and it doesnt take him a long time to record a CD
No label is goin to finance ur album and give it for free
The producers will want a cut
the Song writers will want a cut
The musicians playin all the instruments will want a cut
So unless u r independently wealthy and pay for ur own album and pay the producers and song writers
And u have to be a big enuff star to be attractive to the papers
Only a handful of artist can do this so u can see this only happen several times an yr.
Prince doesnt live off his album sales anymore! most of his money comes from touring he was recently chargin something like $3,000/ per tix for a concerts in ny and in LA.
This album release in the uk is to coincide with his tour in london where he plays 21 nites in the same arena (uks largest arena O2) and he will make tons of money from those shows sellin close to 1/2million tixs in one city so all the album hype is generating all the publicity for his shows!
Another clever thing he did is have all the shows in one arena his touring cost will be very low since he isnt moving any equipment or ppl!
just few yrs back he gave away free CDs in the us to his tour and u know what he ended that yr as the bigest money maker of the yr! So he is still raking in money but he is using the CD as a promotion tool!
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Re: Surprise - it's been patented
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