Is Sony Actually Turning Things Around Now?
from the given-enough-time,-anything-is-possible dept
Sony's attempts at a turnaround have been pretty slowgoing, but their latest quarterly results -- showing profits double last year's -- generated some enthusiasm that things were on the right track. Although some parts of the company's business have picked up, the biggest factor in the increased profits was a weakening yen, which boosted the value of overseas sales. Investors shouldn't discount the currency effect, but they do have some other reasons to be upbeat: the company's movie unit is doing well, and its Sony Ericsson mobile phone joint venture continues to grow its market share. While the electronic business overall is looking healthier, Sony's TV unit is still underperforming, and the gaming business is still in the can. Sony's video-game unit boosted its sales by 60 percent over the same quarter last year, which is great, except that its losses grew as well, partly because it's still selling the PS3 for less than it costs to build. The game unit got a new boss a little while ago, but it doesn't yet look like he's making a lot of progress. Sony announced a price cut for the US on one PS3 model, and also said it will deliver a new high-end version and a load of new games. But it's hard to see those small changes making a big difference in terms of getting the mass market to buy into the PS3, particularly when you contrast Sony's strategy to that of Nintendo, whose business is booming. Still, Sony's problems are far from solved -- but it is showing some signs of life.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: electronics, japan, ps3, video games
Companies: sony
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PS3 Price Cuts
So the PS3 won't be sticking around at the lower price for long.
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Sony's gaming division
Sony's problem isn't that they put their system out for a loss, it's that they didn't build off of that. It's like how music is always thought of on this site. You're not necessarily selling the music, you're using the music to promote other (hopefully) lucrative ventures. Same with a game system in the modern economy. Once you get your system out there (at a loss to make it affordable) you need to have some good games to back it up. Think of how hard it was to get a PS3 for the first week if launch, and then think of how many times a retailer said they had some in stock... it wasn't that the system was bad, it was that Sony failed to go the one step further that was necessary to *truly* market themselves in the gaming economy.
Of course, one could always try the Nintendo method. Make a profit from the start and realize that you're selling innovation and fun. But, I think we all know how well corporations tend to do with the innovation angle.
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Re: Sony's gaming division
That reminds me of an old joke: "Sure, we lose money on every one we sell but we make up for it in quantity."
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Re: Sony's gaming division
Ok you make a widget for $900 and sell if for %600, I'll make a similar widget for $500 and sell it for $300. I will have to sell far less accessories for my widget to make up the cost.
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Sony TV's
As far as PS is concerned...well duh. What good does it do you to under price the console if your customers can't afford the games.....and eat too.
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Sony Music?
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RE: RE: Sony's gaming division
I'm not sure what the second reply is getting at as I already admitted it was selling for a loss and you just implied that the loss can be made up for. The first reply seems to think I was implying the quantity of *consoles* to make up for it, when it's really the quantity if everything else related to the console that Microsoft is making money on.
Again, it's like Techdirt keeps saying about the music industry, you make one part "affordable" in order to reap benefits with another aspect of the model. The console itself doesn't need to make money if you can make up for the costs in other areas (again, like game sales or accessories).
I'm beginning to think that when the reports are coming in about the 360 losing so much money for Microsoft, the reporters aren't considering the other aspects that *are* making money but aren't the console itself, but are related to it.
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Like I said, it was an old joke. Sorry it went over you head, but if I have to explain it to you then it just wouldn't be funny.
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Selling Below Cost
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They claimed the country had gained so much clout in technology that people would willingly accept paying a premium for the same product.
So, when you see Sony big dicking it, just know that they're leading the charge for premium prices until Korea or China pulls the rug from under them.
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Do you want light bulbs with that?
Well, yeah, you're right, but it's hard to progress on that because higher prices will put off more potential customers, and until the prices of the parts they use go down, they will be stuck with that price. Just like everything technological, any progress will take time. I believe this has already been mentioned, but they make all their money selling games and peripherals.
This is very common. For example, a store doesn't make any profit selling a light fixture - their profit comes from selling light bulbs. (Actually, in most stores if you buy a light fixture, the cashier is supposed to ask you if you want light bulbs with your purchase).
If a customer buys a 700$ PS3 (CDN), from what I understand Sony is losing approximately 300$. If a customer then buys 10 games while he owns a PS3, how much money is Sony losing now? Games are usually 70$ up here, so 70$x10=700$. Of course, it's not 700$ in profit, but Sony will definitely be making their money back, plus more. (And I didn't even mention extra controllers and other peripherals)
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Re: Do you want light bulbs with that?
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