No Shortage Of Ideas... It's Successfully Bringing Them To Market That's Tricky
from the always-the-challenge dept
For years, plenty of people have pointed out the difference between innovation and invention, with a popular quote (attributed to way too many different people over the years) being that "invention is turning money into ideas; innovation is turning ideas into money." Basically, invention is coming up with a new idea -- innovation is successfully bringing a product to market in a way that people want. Where some people disagree is how important each of these stages are. Our position has been that innovation is a lot more important than invention. Successfully bringing a product to market is what makes the world a better place -- because it satisfies needs in the market and expands the economy. There were music players before the iPod, but Apple innovated the iPod into more of a "must have" device. There were cars before Ford, but he innovated to make it affordable for the average person. This is one of the reasons why we have such trouble with the patent system as it's currently designed. It rewards invention, but makes innovation more difficult and expensive.A new study supports this point by showing that in most companies executives are a lot more worried about innovation than invention, saying that they're overwhelmed with ideas. It's successfully executing and putting those ideas into practice in a way that makes money that's so difficult. The study found only 17% of companies where execs were worried about not having the necessary ideas. Instead, most companies were greatly worried with taking those ideas and actually being able to bring them to market successfully. So once again, we're seeing that it's innovation that's the bigger challenge than invention. In fact, it seems that many companies feel that there are too many ideas going around -- and the real challenge is in executing and bringing those ideas successfully to market. So, why is it that our public policy is focused on just the invention process (of which there appears to be too much) while making it more expensive and difficult to execute and bring products to market (which is the real challenge companies are facing)?
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Filed Under: innovation, invention
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Yes...but how does it tie to the RIAA?
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Innovation: Bringing another ED product to market.
I would imagine that a large percentage of those worried execs are concerned with WHICH good ideas should be brought to market, not that they have too many ideas. Resources are limited, so you don't want to spend your time and resources on bringing the wrong thing to market.
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Use 'em or lose them.
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A Patent was originally about giving the inventor
That would be a good goal. In my humble opinion. The real trouble seems to be with the abuse of the system, like the current fad of very vague patents, and the patent protection of a concept instead of a physical product (or to be physical product). Weren't copyrights to protect concepts not patents? Unfortunately, the current speed to market of a year or two is much smaller than the 17 years that a patent protects a product.
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Do we just get rid of patents? Do we get rid of the clinical trial process?
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Re: Use 'em or lose them.
This kind of idea frequently comes up on sites like techdirt or slashdot, where C-grade students share their precious thoughts with each other and with the world.
I have to dissapoint you, my friend: it's not just very foolish idea - it's totally unworkable.
Go do your homework, dude, it will help you to improve your school grades...
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Creative invented the iPod interface
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Re:
No.
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Yes.
Do we get rid of the clinical trial process?
No.
Trick question then, if you get rid of patents, you won't need the clinical trial process.
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Rx Patents
Me thinks it ruins the system.
Software shouldn't get it either.
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I work at underwriters laboratories (think: giant worldwide company)...and it's really the same way. They have an excess of good ideas from internal processes to new business strategies, but they have tons of meetings exploring if ideas are viable/can be applied/etc. Indeed, innovation is short and invention is plentiful (albeit you can never have too much invention - you might never hear of a new idea if it's never conceptualized).
Although I am not trying to say innovation should get more priority, its just simply a different way of thinking. Some people are inventors, some people are innovators, its like a left/right brain thing.
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I hold four patents two of which are currently in the market place .... because I published Before i built I have at least five to ten major competitors
I have two patents I have not published
the cost to bring to market is over 2 and a half million dollars
while i make enough income on the previous patents to help not nearly enough to bring to market
and to quote the above no one is out there to help the inventor --
Most angels and investors want more than a "peice of the pie"
they want to own you and the invention in every way possible
including having hte ability to "relieve you of position if it conflicts with their opinion" So i have had one of the patents for three years with the opportunity to work on it but not the capitol to take it to market
so your idea of 1 year or sell it
Niiiiice we little guys really appreciate your pompous arrogant attitude to us
How about you create and we take it away from YOU???
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It is easy to come out with soundbytes concerning reducing prices and cost, but the devil is in the detail.
A perfect example of this is drug reimportation. I see some Sen. in VT is beating that drum again. Take advantage of Canada's lower drug prices, seems to make sense, but when you look at it, it really doesn't work. I worked for a consulting firm that advised a top 10 pharmaceutical company on the issue. It was basic math. When Canada's reimportation reached a certain point, then the drug company limited their supply to Canada. After that, either Canada stops allowing their supply of drugs to go south of the border because their people won't have supply enough for them or they run out of drugs.
People trying to lower costs always take the easy way, ways that can be defeated by a business process. The hard stuff no one wants to deal with because that ticks people off and loses votes.
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Odd examples
There were music players before the iPod, but Apple innovated the iPod into more of a "must have" device.
So you're saying innovation = good marketing campaign??
There were cars before Ford, but he innovated to make it affordable for the average person.
Or are you saying innovation = mass production / cost reduction techniques?? I assume you're referring to the Selden patent which Ford had overturned, but just because there were bad patents (then and now) doesn't mean patents themselves are unnecessary. Selden's patent on the automobile was overly broad, obvious and ignored prior art (much like today's bad patents), and Henry Ford was not above patenting his own advancements in automobile design.
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Nicce one there!!
Thats a nice article.Got me thinking.
Nice comments by others as well.
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Ideas.
I have to agree, without patents, companies would not devote all the funds to developing a new drug. So, have a different patent process for drugs, having a relatively long period before the patent expires.
Traditional inventions would be covered under a standard patent, with a short expiration limit. Allow for extensions that are the exception, not the rule.
Software should not be patented at all, no more than books are patented. If I write a book, I string together words in a certain order in a certain language. When I write a program, I string together 'words' in a certain order using a certain language.
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Re:
So if a pill is sold in the US for $15 each, and the same pill is sold in Canada for $5 each, and reimportation screws everyeone, how about we just get the drug companies to set fair pricing? Charge $10 in the US and Canada. I'm assuming that it has something to do with bulk discounts, but I can't imagine that they sell more of any given drug in Canada than they do in the US (assuming that it is legal).
Or are you saying innovation = mass production / cost reduction techniques?? I assume you're referring to the Selden patent which Ford had overturned, but just because there were bad patents (then and now) doesn't mean patents themselves are unnecessary. Selden's patent on the automobile was overly broad, obvious and ignored prior art (much like today's bad patents), and Henry Ford was not above patenting his own advancements in automobile design.
I took it to mean that there were cars before Henry Ford came along. If I'm not mistaken Daimler had cars before ford, and there were other European companies making cars before Ford came along. Ford's "innovation" was in the production techniques. He was able to design a relatively simple car that could be assembled in mass quantities (as opposed to a complex car that was hand assembled, one at a time), which kept the prices low enough that more people could afford them. From there is snowballed.
The comment had less to do with patents than it did with illustrating the point that it wasn't enough to simply invent the car for sales to take off in the US. There had to be innovation in the way that they were brought to market before sales could boom.
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Patents are still needed
The problem is that, like bad poetry, there is a ton of bad inventions. Because of this people think that anybody can do it, and set out to prove it. Yes, businesses are in the midst of an invention deluge, but most of the inventions are not worth the material they are made out of. The fact that there are so few succesful inventions while the world is cluttered by succesful businesses proves that invention proves that one is easier than the other.
Not only that, but it's kind of difficult to market what hasn't been invented yet. I have been in business for years but I have yet to think of a single new product that would benefit anybody. In fact, I know a lot of people in business and not one of them has thought up a new product that is beneficial. That is why companies throw so much money down the black hole that is R&D. That is also why patents are needed. To protect the man/woman who invented a thing but has little to no knowledge concerning business and business practices. Still doesn't work all the time, but it is way better for those people than not having a set of regulatory laws.
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Missing the point again/still
There was a story about a while back about a old drug, off patent, which seemed to have some very nice anticancer properties. The concern was who would pay for the drug trials when it was no longer on patent. The point is that business is about making money not innovation. As the guy quoted an exec in the article, innovation without profit = expense.
For those who wish to hear a solution, make all patents open licenses. All manufacturers pay 10% to license the patents they need for their products. Let some board decide how to divide up the proceeds. That way manufactures would compete on cost and quality and not stifle the market by locking up patents.
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Seems to me that is exactly something the NIH should do.
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Re:
That tired old claim that there would be no drugs without patents has been proven to be false over and over again. In fact, it's been pointed out to you before right here on Techdirt, so I know you know where to look to refresh you memory in case you've "forgotten" (unlikely). Anyone who wants to read the numerous examples can use the Techdirt search function. Look especially for some of the stuff written by Mike.
People looking for "easy" money don't like competing in free markets. They much prefer to invest in a little government protection.
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Re: Ideas.
1. They spend much more on marketing than they do inventing.
2.Large corporations outside the drug industry readily spend more marketing non-patentable products than drug companies spend inventing drugs.
Considering those two facts, it is hard to believe that drug companies would stop producing new drugs if it weren't for patents. And indeed history has also shown that patents aren't needed to make new drugs.
The current situation actually just means that drug companies often refuse to bring out alternative drugs that they can't patent no matter how good they may be and so in that way drug patents are hurting society. Hey, but at least we get Viagra.
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Still missing the point
I'm sure if they had to chose between a drug that cured AIDS and one that required dosage for the rest of the patient's life they would go into drug trials with the one that required treatment forever. There is more money in it.
You only have to have a cursorily knowledge of Adam Smith's writing, as I do, to know he was very concerned about monopolies. Monopoly is the enemy of good management.
There is a thriving generic drug business, so clearly companies will produce drugs off patents. The question is how to motivate research. Open licensing will do that.
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As for marketing by drug companies, isn't marketing a revenue enhancer? Bigger marketing, more sales? Isn't there a ROI in marketing? If so, then marketing has absolutly nothing at all to do with how much research a company does, because it adds to the bottom line, not subtract.
As for it being pointed out here, where? I hear a lot of talk about how it should be done, but no one actually says what the plan is. What is this place? Congress?
As for refusing to bring out a drug they can't patent even though it would be better, I missed your point. Why wouldn't they bring a better drug to market? If they can't patent it, it must already exist so whats the point?
Its a simple question. If I am an invester looking to put my money behind R&D, would I pick something that would have a patent or would I pick something that as soon as I brought the product to market, everybody else out there could bring the exact same product to market? Why would I invest in that? Would you? (If so, do you?)
I know, next we can talk about how the whole healthcare system needs to change. Until it does, I believe that patents are vital to encouraging R&D, at least in the drugs space.
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So what's your point? You want monopoly protection for marketing too? Trademarks aren't enough for you? Lots of companies invest lots of money, marketing and otherwise, in things without monopoly protection. And no, I'm not going to lookup a bunch of examples for you that you'd just conveniently forget tomorrow anyway. Do your own homework.
I'm not buying your bad memory bit.
The point is that it is easier to make money with monopoly protections as opposed to free markets. When they have monopolistic pursuits available as choices, they tend to ignore the others. What else would anyone expect?
It's a simply rigged question, that is. You limit the the choices between two artificially constrained options and deliberately ignore the effects of branding, marketing, distribution and so on.
And I believe you are willing to go around saying just about anything to protect your drug monopoly investments.
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Re:
RandomThoughts has a blog of his own, yet he spends a LOT of time posting here, and I have to wonder why. I believe that it is because his own sandbox is so full of crap and stinks so bad that most people won't go near it, so he winds over here instead shilling and spreading falsehoods.
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Marketing has nothing to do with R&D. It doesn't detract from research. That was my point.
So you want to base our healthcare on branding, marketing and distribution? No thanks.
As for my bad memory, of course you can't point out details, specifics. They just don't exist.
As for the Govt. taking over, ok, forget the VA, what else does the Govt. do really well. If they paid $600 for a toilet seat, how much would it cost for a new drug? You talk of getting rid of regulation, getting the govt. out of things and then you want them to take over research?
I find it funny how you attack those with opinions different from yours, but I guess thats the norm. I have no drug monopoly interests outside of mutual funds, what does concern me is people who want to implement "easy" answers for healthcare.
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Getting closer to the point
The goal of the patent law is not to maximize company profits but to encourage progress in the useful arts and sciences.
The individual researcher is the one who should make the decision. Which was the point of the article and my comment.
Currently only the most profitable, not the most effective solutions are being looked at. It ends up being a very inefficient system.
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Patents
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Ideabobber.com
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