Airline Innovation Could Take A Bite Out Of Delays
from the stuck-in-a-holding-pattern dept
It will come as no surprise to air travelers that this year has been the worst on record for flight delays and cancellations. Since technology failures played a role in some of the year's worst headaches, it's a fair question to ask whether better technology might fix what's broken with air travel. There's little debate that the nation's air traffic control system needs updating; contentions arise over who will take responsibility for it. Yet, while the FAA and the airline industry might spend another decade hashing out major infrastructure upgrades, the airlines should be investing now in technology that can provide relief to their customers in the short term. Investments to improve areas such as crew management, gate management, and flight scheduling, would take compounding bites out of the problem of delays. Yield management systems, technology in which airlines already invest substantial sums, could be tweaked to account for goodwill lost to cancellations and delays. Most significantly, more information given to air travelers, both at the time they purchase tickets and at the time they fly, will arm them to make better decisions about when, where, and whether or not to get on an airplane. Airlines would do well to consider how technology innovation could improve their customers' experience. Much as JetBlue distinguished itself early on by offering superior service, passengers will reward an airline that provides an overall better travel experience. Airlines need not fear the costs of making these investments, because the cost of not making them could be much higher. Witness, again, JetBlue, whose reputation and stock price have still not recovered from customer relations missteps made earlier this year. Instead, airlines that employ new tech to take some of the pain out of air travel may join the growing number of companies who find themselves rewarded by shareholders for providing better service to their customers.
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Filed Under: airlines, innovation
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You didn't really say anything
No to be an ass, but why did you write this post?
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Re: You didn't really say anything
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Re: You didn't really say anything
If it's so obvious... how come most airlines aren't doing it?
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Re: Re: You didn't really say anything
Just because the pain points are obvious doesn't mean the solutions are easy to put into place. That is why I was surprised Dan even wrote about these. All of these areas have been dicussed before, so wasn't sure what he was going after with this post. Nothing new was really brought up. No novel proposal to fix any one of these problems, or new piece of information that recently came to light.
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The thing that annoys people more than delays is finding out that the person in the next seat paid half the price. That's yield management in action. Yield management has one goal - maximizing profit. If they were that worried about goodwill, they would eliminate yield management.
"companies who find themselves rewarded by shareholders"
Companies are not rewarded by shareholders. Shareholders are the company's owners. Customers reward or punish companies.
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Airelines can't eliminate yield management. Without high price tickets, they lose money on the flight. Wonder why you get treated crappy when you buy a $150 dollar flight while the businessman sitting next to you paid $500? If everyone on the flight had the $150 ticket, every seat full, the airline would lose money on the flight.
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There's a Huge Problem with this Article
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Pointless
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Its not the delays which piss me off
For gods sake whats wrong with a bottle of water and why is 100ml suddenly alright? On that note why is a bottle of Vodka bought in the lounge alright?
No one yet has been able to explain the ridiculous lengths of security yet to me without going off on unsubstantiated "doom" warnings
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What delays?
I try to fly mornings (9am) before the errors of the day compound into a longer delay. Security? Never been an issue .. 20 maybe 30 minutes if it was backed up. And Enrico, be thankful for them. They may have some assinine rules and not be perfect but if they keep one nutcase off the plane its worth it.
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A never Ending Story
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