Sumner Redstone Confused By The Copyright Myth

from the copyright-as-a-crutch dept

Fri, Nov 9th 2007 3:44pm — Mike Masnick

A few folks have been submitting stories to us about CBS and Viacom chair Sumner Redstone's comments about copyright, claiming that "If content is king, copyright is its castle." It has a nice ring to it, but by itself it's fairly meaningless. His specific statements on copyright, however, suggest he's been sucked in by the copyright myth. "Think about it: You cannot pay the rent posting videos on YouTube," he said. And, indeed, you cannot... if all you're doing is posting videos to YouTube. However, I could just as easily say: "Think about it: You cannot pay the rent putting the Daily Show on TV." Because you can't... unless you sell ads with it. Which is exactly what Viacom does. And there's nothing stopping people from putting business models around slapping videos up on YouTube as well -- it's just that those business models may be different than the ones Viacom is used to.

He then says: "You cannot make it as a musician, you can't make it as a filmmaker or a writer without ... effective and enforced copyright legislation." This is, to put it flatly, wrong. You absolutely can make it as any one of those things without effective and enforced copyright. We're seeing plenty of musicians do exactly that. We've seen writers do the same as well. And despite the cries of the MPAA, we've seen that movies still make tons of money, even when they're widely downloaded (meaning that copyrights were neither effective nor enforced for many). That's in the present day. He's also wrong historically, as anyone familiar with the history of copyright will know. Plenty of creative works were created prior to copyright being around, and weak copyright laws actually helped accelerate the market for books in the US.

His next statement is even worse: "The time and effort spent creating and the months spent producing, marketing and distributing content is an investment; it is not intended to be a donation." The thing is no one has ever said it's intended to be a donation. All we've said is that you can put different business models around it that don't involve treating people like criminals, giving them more content and even being able to make more money from that content, if you do it right. The idea that people who are pushing back on draconian and damaging copyright laws want all content to be "donated" is incorrect. We're saying that it's time to find and adopt new business models that don't involve artificial scarcity. It's really not that hard, except for those who still believe the copyright fairy tales that Redstone repeats here.

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Filed Under: copyright, sumner redstone
Companies: viacom

12 Comments

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Anonymous Coward, 9 Nov 2007 @ 4:40pm

Shut Up
Shut up Mike. I don't like reality.
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Nathania Johnson, 9 Nov 2007 @ 5:34pm

If Sumner Redstone is passionate about copyright, then I'm assuming he supports the writers during their strike?
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Anonymous Coward, 9 Nov 2007 @ 6:59pm

"You cannot make it as a musician, you can't make it as a filmmaker or a writer without ... effective and enforced copyright legislation."

Tell that to Bach, Mozart, or Beethoven my friend.
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Daniel, 9 Nov 2007 @ 7:38pm

Libraries
I read lots of books from libraries. It has helped me to find writers that I otherwise would not have tried. For instance, I first read a David Weber book from a library. I then went on and read a few others from the library but I also purchased 10 or more others brand new. In all, David Weber and his publishers earned money from me that they would never have gotten if I couldn't have read that first book for free. I have also recommended David Weber's books to my friends. All in all, I would say it was a very good deal for everyone. Even the library benefited because I utilized their resources and tend to support the library. (*NOTE* I have used libraries and supported them since I was a little child.)
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Anonymous Coward, 10 Nov 2007 @ 2:51am

You keep making the mistake of assuming that just because the first broadcast of e.g. the Daily Show is broadcast with ad's that pay for it there is no further value in copyrighting. That is just flat wrong there's plenty of value that would no longer be accessible to CBS etc.

While it's clear that ony a few creations are capable of making a lot of money in the "long tail" those few can make a lot and that's the issue.

"And despite the cries of the MPAA, we've seen that movies still make tons of money, even when they're widely downloaded (meaning that copyrights were neither effective nor enforced for many)." Your conclusions here are flat wrong ; while movies are wildly popular you will get so much unofficial downloading that you can't control it but as you say that's not very damaging since the movie is still popular, but after that popularity peak if you gain control again then you've got lots more money to make. And you can gain control again even if your copyright was previously/temporarily violated.
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- Anonymous Coward, 10 Nov 2007 @ 4:55am
  
  Re:
  "And despite the cries of the MPAA, we've seen that movies still make tons of money, even when they're widely downloaded (meaning that copyrights were neither effective nor enforced for many)." Your conclusions here are flat wrong ;
  That wasn't a conclusion, it was a statement. Please learn the difference if you want to debate. If you want to accuse Mike of making a false statement then just say so, but I bet he can can prove otherwise.
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- Robert, 10 Nov 2007 @ 9:52am
  
  Re:
  You keep making the mistake of assuming that just because the first broadcast of e.g. the Daily Show is broadcast with ad's that pay for it there is no further value in copyrighting. That is just flat wrong there's plenty of value that would no longer be accessible to CBS etc.
  
  You sir, are a corporate shill and you should be ashamed of yourself. Go crawl back under the rock from whence you came.
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- Marcel de Jong, 10 Nov 2007 @ 5:00pm
  
  Re:
  You keep making the mistake of assuming that just because the first broadcast of e.g. the Daily Show is broadcast with ad's that pay for it there is no further value in copyrighting. That is just flat wrong there's plenty of value that would no longer be accessible to CBS etc.
  Did you even bother to read the article? Mike said that it was perfectly possible to add new business models around such content, that could pay for it.
  In future, please read the article before posting here
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dualboot, 10 Nov 2007 @ 10:10am

Non-copyrighted content
I once stumbled upon a website for an artist (Loreena McKennitt) that had several songs available to listen to for free. I liked them, which resulted in my purchasing cd's to use in my car. I would never have considered spending the money on the cd's if I didn't already hear, and love, the music. For the same reason, I would go to her concert in a heartbeat if it comes someplace local.

I Can give Many more examples of money I've spent exclusively, as a result of making things available for free. e-books have resulted in my purchase of hard-cover books, even entire series, because the e-book of the first one was good.
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Ernst Fuld, 10 Nov 2007 @ 12:54pm

Legislation & specially (c) laws kill creativity. Think!:

http://www.ted.com/talks/view/id/187
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Jeff, 12 Nov 2007 @ 12:11pm

Copyright
There are plenty of musicians and other content producers beginning to make money and pay their bills without viacom or other old media companies. It's a simple function of the "time and effort" needing to be spent getting smaller and smaller.
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Lucretious, 13 Nov 2007 @ 2:30pm

Sumner is tired old man who is part of the old-line establishment in the entertainment industry. This is the same old scumbag who claimed that VCR's would be the end of said industry if it were to be "allowed".

I hope Sumner dies soon, but first I wish a long and painful list of various cancers to eat away at his greedy self.
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