Kindle's Overpriced Content
from the hello-walled-gardens dept
On Friday, I expressed skepticism that e-book technology has reached the point where it will overtake the paper book. Now Amazon's PR blitz has begun, and so we're getting more details about the Kindle's features and pricing. I'm not impressed. First, there's the obvious point that the device's DRM will make a lot of customers wary of getting locked into Amazon's proprietary platform. But the even bigger flaw is the pricing model. Apparently, Amazon will charge you $1.99 for public domain books like Bleak House. Kindle also provides you with access to blogs, but only 250 of them (including Techdirt), and you have to pay at least a dollar a month for the privilege of reading what you can see here for free. And you can subscribe to the New York Times, but you have to pay $13.99 per month for that. This really seems like a strange pricing strategy. A lot of consumers will balk at paying for blog content they've always gotten for free online. Likewise, giving away public domain books would be a good way to spur adoption of the device at very low cost to Amazon. And it's weird to charge so much for a digital newspaper at the same time newspapers are dropping their paywalls online. Even the price for new books, $9.99, seems too expensive. Publishers don't have to print, ship, and stock e-books, so their costs are obviously a lot lower. On top of that, the demand for a lot of books is likely to be quite elastic—cut the price in half and you could easily double the number of sales.The one undeniably innovative thing about the Kindle is the free wireless EVDO access. The limits on access to Internet content may be an attempt to keep the bandwidth consumption down. But in a world where you can get an unlimited data plan for your iPhone for $20 per month, they should at least have an option for a flat rate "all you can eat" data plan, which would allow you to access Internet content and subscribe to an unlimited number of blogs, newspapers, and public domain books. Bezos obviously wants this to be the iPod of the printed word. But one of the crucial factors behind the iPod's success is that it gives you free access to content in open formats. You can rip your CDs and listen to them on an iPod. You can subscribe to an unlimited number of podcasts. With the Kindle, in contrast, Amazon apparently expects customers to buy an unfamiliar proprietary device, and then pay a premium to read content like blogs and public domain books that's available for free on the Internet. Somehow I don't think that very many people are going to go for that.
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Filed Under: content, e-books, kindle, walled gardens
Companies: amazon
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I'm on the fence
The real thing holding me back from a Kindle right now is that it's quite clearly a first generation device. It's got some great new features but it's also ugly as sin, the interface looks clunky, and the price on the actual device itself is astronomical. Within 6-12 we'll almost certainly see a better looking, better performing, better everything version of the product selling for less money.
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2) allow me to send whatever I want to the device (LIT, PDF, TXT, RTF, DOC, ect)
3) allow me access to the net via WiFi
I've got no problem with the DRM for there books, but I've already got a growing library of E-Books in other formats, I'm just looking for a good reader with a better screen than my PDA right now.
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Re: I'm on the fence
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Re: Craig
I have more subscription services than I want as it is. The last thing I want to do is have another monthly bill just so that I can download books onto this device. The way Amazon has this set up is so hassle free that I could really care less if they're marking up the bandwidth. It's worth it to me. This way I can pay for the bandwidth I need, when I need it and nothing more.
Were this a multi-purpose device like the iPhone, then I could see the need for more robust wireless plans, but for something with such a singular purpose, I really think Amazon has hit on a winning solution here with their wireless service.
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Re: I'm on the fence
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Re: Re: I'm on the fence
Besides, I'm not saying that the prices are the best in town. I'm just saying that they're not that unreasonable, particularly to someone moving from regular books to an eReader. This isn't like the cellular providers music services, where they're charging 3-4 times what people normally charge for the content.
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Re: Re: I'm on the fence
So if you guys are complaining so much about the cost of the blog, why is TechDirt one of the blogs you can subscribe to? Seems a little hypocritical to me.
As far as the eBook reader goes, one feature I would love is the ability to throw in a keyword and search the books for content, or "skip to page x" sort of setting so I can look up words in the index and skip right to the page. Until eReaders can do that, I am not interested.
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no way
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The CONTENT's expensive?
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It is a nice attempt
2. Price point is stupid. $400 bucks is just simply too much for a technology that replaces a $10 book. You leave a paper back on a bus so what? You leave this behind and you will want to slit your wrists.
3. The EV-DO is a slick. They clearly wanted to a solution that didn't require a PC and I applaud them for the effort.
4. Book pricing is short sighted. If current e-books cost 30-50% less than than the hard-copy version it would make the entry price for the device more attractive.
5. Public domain books should be available for free. Period. It is stupid to charge $$ for something that is available elsewhere for free.
6. Blog pricing is dumb and dumber. If I read it correctly they will charge $.99 per blog. Considering I get them for FREE why should I pay Amazon anything?
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Re: Re: Re: I'm on the fence
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Re: It is a nice attempt
They do cost 30-50% less. This is what I don't understand about the complaints about content pricing. The ebooks ARE cheaper than regular books. A few examples:
A Thousand Splendid Suns
List Price: $25.95
Amazon.com Price: $14.27 + Shipping
Kindle Price: $9.99
I Am America
List Price: $26.99
Amazon.com Price: $16.19 + Shipping
Kindle Price: $9.99
Water for Elephants
List Price: $13.95
Amazon.com Price: $8.37 + Shipping
Kindle Price: $6.70
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Re: Re: It is a nice attempt
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Why would anyone want a device to read books on?
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Given all these limitations, an e-book is worth much less than a physical book (less than 50% the price of a physical book, maybe much less). As far as $1.99 for a public domain book, as others have mentioned, this is purely a bandwidth cost for downloading over the EvDO network. . Why would people possibly pay for public domain material over the air when that can sideload them over their home internet connection. It's not like someone riding the bus says "I need to read Bleak House RIGHT NOW").
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put ads on it!!!
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kindle
No thanks...unless you are a reading machine, who is also a gadget freak, with lots of extra money...this ones's going to die in the first year....IF they don't make it alllll cheaper.
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Gotten Lazy
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Pricing Model is broken
I know there is some type of cost for the network but if I'm paying $400 for a reader you would think i'd get all newspaper subscriptions and blog fees free for the first 2 years along with 5 free books of my choice (even limit it to 1 new book, and 4 older paperback type books)
It just seems like a rip off when you compare what you get for other devices of similar price (Ipod Touch for example) or the Iphone w/ subscription fees for AT&T. At least those devices do more than just 1 task and they look good doing it.
I can't wait until Ipod Touch/Iphone add an ebook aspect to their service. Maybe they are waiting to do it when they have the color figured out for the digital ink.
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Re:
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Re: Pricing Model is broken
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Per-book and blog fees makes sense - just priced t
And, how about google maps on the thing - of all the things I would like in a device when I travel, that is the biggest one. Of course, this thing is not very high-rez.
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Re: Re: Re: I'm on the fence
How is it hypocritical? Amazon came to us a while ago (to be honest, I had totally forgotten about the deal until this morning) and asked us if they could offer Techdirt content for sale on the device and we told them that we didn't think anyone would pay, but go right ahead. We didn't have any say in the price, and if we did, I would have suggested they just give it away for free.
Our policy on the use of our content has always been the same: do what you want with it. That doesn't mean we don't think people do dumb stuff with our content all the time, but it doesn't mean we're going to try to restrict them from using our content.
Now *restricting* them from using our content... THAT would be hypocritical. If they think they can get people to pay to read what we're giving away free, more power to them.
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Re: Re: Re: Re: I'm on the fence
I am assuming, of course, Amazon is giving you some cut of whatever they sell. If not, then no that doesn't sound like a very fair deal for anyone involved.
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How long before it's hacked?
Hack it to go to an email server to get the emails when it's near a wi-fi connection.
No laptop, no booting up, no pissing with Outlook, and easy to read...
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Re: Per-book and blog fees makes sense - just pric
Broadband is universal and used for work, play, crime, love, education, etc.
With that being said, I do like the wireless charges being built into the pricing (sorry, Tim, it's not free): just let me pay for what I use when I use it.
Unfortunately, nothing beats the good ol' book. After I'm done reading a book I always pass it along to someone who hasn't read it yet. Kind of like a "pay it forward" type of thing.
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Re: How long before it's hacked?
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http://nsputnik.com/?p=164
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kindle
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Pricing, payments, formats
At 99 cents a blog, does that mean they pay TechDirt a percentage for each person who subscribes?
How come no PDF? If you've got a fixed display size, PDF is an easy win. They don't even have to rent it from Adobe; there are plenty of software shops that can do PDF renderers for them. Someone at Amazon has his brain wedged.
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Why Amazon's Kindle Project Will Fail
I am the founder of Bookyards, a free online library that has been on the web for the past 6 years. My comments and observations are too long to be put here. I invite all those who are interested to read my post on this topic at my blog
http://bookyards.blogspot.com/2007/11/future-of-reading-why-amazons-kindle.html
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The price is especially high since Amazon won't let you re-sell or give away your "purchase" once you are done with it.
Amazon is being very, very hypocritical about re-sale and transfer. When amazon started offering used books some author's and publishers objected. Amazon held fast and said that people had a right to resell their books. However, when it is Amazon's cash on the line they sing a different tune.
Kindle's DRM/resale/transfer policies suck. And, as has been pointed out earlier in the comments, companies often abandon their DRM'd platforms and leave customers holding useless media that can't be accessed. Stay away, far away from Kindle.
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Missing the point.
Yes, you can get the blog "free" as long as you're at home connected to your piad DSL line, or connected to the internet at a coffeeshop with free wifi... but what about elsewhere? What you're paying for then, is not so much the blog as it is for the blog and for the limited EVDO connectivity needed to access it from practically anywhere, at any time.
And it may not be a solution for you, specifically, but it may be just the ticket for someone else. Either the price is too high, or it's not. If too high and there aren't enough buyers, they'll drop it, or not. And if you think it's too high, then you can always vote with your dollars, or lack thereof.
But I think it's way, way too soon to call the game. Anyone remember "No wireless. Less space than a Nomad. Lame."?
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I-Phone Data Plan for only $20?
Seems you just throw unverified facts around. It makes me question the validity of all your facts.
oh, hold it. this isn't a professional news thing, it's just some idiot's blog. What was I thinking?
http://www.wireless.att.com/cell-phone-service/cell-phones/pda-phones-smartphones.jsp
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Just another Gizmo
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DRM, no thanks. Give me real books.
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DRM and other issues
First, Amazon doesn't lock you into DRM. Yes, the Kindle will display e-books with Amazon's DRM, but it will also display plain text and unprotected Mobipocket files, which are available many places on the net. For instance the Gutenberg Project--those public domain books you don't want to pay 2$ for? You can find them there for free, and they'll work fine on the Kindle. Baen Webscriptions also sells individual books if you don't want to buy them 5 for 15$, and has a Free Library with a lot of in print books for free--their formats include Mobipocket.
When I get a Kindle, I expect I'll buy some Amazon books--the convenience is a selling point, and so is the selection even if I have to hold my nose and deal with the DRM. But I'll check other places first to see if I can get what I want without DRM from Baen or someplace like that.
If you don't want to pay for free blog content (and I'm not wild about it either, but might consider spending a buck a month on one for the convenience of having my favorite blog at my fingertips) you can fire up the included experimental web browser and read them free off the Web like anyone else. The format won't be pretty, but the text will all be there. On the other hand, the pay version will be nicely formatted for the Kindle and automatically downloaded.
I've never heard about an unlimited data plan for the iPhone for 20$ a month. One reason I never nerved myself to buy an iPhone was the high monthly cost of service, without which the iPhone is a very expensive and stylish brick. If you know where to get an iPhone plan for 20$ a month I'd be interested in learning about it. If it doesn't include people being able to call you on the phone, that's a bonus as far as I'm concerned. Let me know. My e-mail is on this message.
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Kindle
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Re: Re: It is a nice attempt
If I absolutely had to have a new release I would be happy with $9.99. However for paperbacks I think that somewhere in the 4-6 dollar range makes more sense.
Speaking of libraries - they offer printed material to the public for "free" (pd by tax payers). Why not offer free eBooks as well?
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ebooks should be in LIT, PDF, or TXT.
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Amazon rips you off by charging for free books
After constant stream of $1.99 here, $2.99 there, I got fed up. I get a daily BookBub mail, but rather than compulsively clicking BUY-I now google the same title “Title-free PDF download” about 60% of the time I can find a free EPub/Mobi file which I email to my Kindle mail address. It feels so good to stick it to Amazon who already controls half the world. If no ePub, often there’s an Archive.org file that can be borrowed.
Go for it.
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