British ISPs Hand Over Your Surfing Data To (Former?) Spyware Firm
from the privacy? dept
Earlier this month, we noted that three large UK ISPs had agreed to a questionable deal with a startup named "Phorm." The ISPs would share all of your surfing data with Phorm who would then target advertisements to you based on your surfing patterns. We raised some privacy concerns, and noted that Phorm's claims that it would anonymize the data were laughable, since every "anonymized" data set seems to get quickly de-anonymized. In the comments to that post, one commenter noted that the story was even worse, as Phorm was merely the reincarnation of a spyware firm that had made a rather infamous rootkit. Broadband Reports now has more on that story, noting that the firm has a very shady past. It makes you wonder why these big ISPs would link up with such a company and why more people aren't up in arms about what their ISPs are doing with their data.
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Filed Under: adware, clickstream data, isps, spyware, uk
Companies: phorm
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Poor Limey's
But then again, my ISP is just as unscrupulous as the next, so who knows when its my turn? Monopolies suck.
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how do they
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where will the ads be?
Wasn't there a leak of screenshots with an ISP developing this a few months back?
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surfing and privacy
imagine, you'll call to order a pizza, 2 minutes later you'll get a call from an advertiser telling you that this other company has better pizza, better prices, better... whatever...
totally anonymous :)) but still your phone number...
something like this happened to internet, most of us don't realize, me, i just love using no-script on firefox not to see them, but i know that the adds with links, etc , are there, linking maybe my ip right now to a nice an yummy pizza site :)
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How will they install it?
"The company's business model revolves around distributing its PageSense technology to as many users as possible and showing users as many advertisements as possible, without causing negative reaction, to maximise response.
121Media currently acquires most of its users by integrating its PageSense Desktop technology with consumer software products known as distribution applications, which are offered free of charge to internet users in exchange for their permission to display advertisements.
PageSense Javascript can be embedded by a variety of partners, such as Internet Service Providers, serving pages to those connecting to the internet through them."
In Summary, do not agree to D/L or install any "free" stuff
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Wait a Second
Why does the ISP even have the surfing history?
If all these lawmakers want to pass laws that will make them look good to the voters, they should make it illegal to retain surfing history - anonymous or not.
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Re: where will the ads be?
1) A Canadian ISP forced ads on the Google homepage.
2) Verizon redirecting missing URLs into a landing page with their ads.
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