EMI Hires Another Techie Into Senior Management; Co-Founder Of Second Life Joins The Team

from the stepping-in-the-right-direction dept

Normally, I tend to think of big media companies hiring a "Chief Digital Officer" as being severely misguided. That's because thinking "digitally" isn't a separate job function or a separate department these days. It should permeate across the business -- and assigning it to one exec pretty much guarantees that the rest of the company now thinks that it isn't their problem to think about how new technologies impact their business strategy. However, record label EMI is making some news lately, and has now hired Second Life co-founder Cory Ondrejka to be its VP of digital strategy. Combined with the fact that EMI also recently hired Google's former CIO Doug Merrill, it makes you wonder if the company really is taking the importance of technology seriously in establishing its business strategy. It remains to be seen if the company really is taking the time to understand these concepts across its business, or if it's pigeonholing "the tech guys" into limited roles. No matter what, it's worth watching to see if a major record label really can evolve and adapt to the changing market.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: cory ondrejka, douglas merritt, record labels, technology
Companies: emi, second life


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Marc Cohen, 9 Jun 2008 @ 6:34pm

    EMI Hires Mean Little

    The impact of technology on music is over. The problems now facing the recorded music industry have little to do with technology and everything to do with market dynamics. EMI needs to hire people who know how to make money from free content. These new hires from Google and Second Life will do little to improve the prospects of EMI. Check out the Ad-Supported Music Central blog at http://ad-supported-music.blogspot.com/

    link to this | view in thread ]

  2. icon
    Mike (profile), 9 Jun 2008 @ 6:38pm

    Re: EMI Hires Mean Little

    Huh?

    I'd say that both Google and Second Life did a pretty good job in figuring out good ways to make money from free content...

    link to this | view in thread ]

  3. identicon
    Anonymous Coward, 9 Jun 2008 @ 10:15pm

    I just hope they asked Cory "what state did you leave things in at Linden Labs?". Second Life had a very bad run of stability problems on his watch. Cory was neither a good leader at getting them solved, nor was he a good communicator to the residents.

    link to this | view in thread ]

  4. identicon
    Thomas, 10 Jun 2008 @ 9:19am

    Dotcommers Rule!`

    Meh. Putting people who run servers in charge of strategy will fare badly. It's fascinating how people confuse the ability to code with the ability to make money.

    link to this | view in thread ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.