Charter Communications Realizes People Don't Like Having Ads Injected Into Websites
from the a-slight-miscalculation dept
Last month, cable broadband provider Charter Communications said it was going to test the clickstream tracking/behavioral ad injection service NebuAd, claiming (hilariously) that snooping on you as you surf in order to present ads to you enhances your web surfing experience. It turns out that many Charter customers did not agree -- and they weren't made any happier when independent research into NebuAd's system discovered many, many problems with it, including the fact that you couldn't really opt-out. Also, Congress got involved, asking Charter to explain itself. That's never a good sign.Charter has now agreed to back off plans to implement this clickstream tracking. However, the most hilarious part is Charter's explanation of why it went forward with this plan in the first place: Focus groups apparently indicated that "most broadband consumers would look upon this service favorably." Well, when you describe it as "enhancing" the broadband experience, rather than spying on your every action to present you with more targeted ads, people might say that. In the future, though, it may help to be a bit more straightforward with focus groups.
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Filed Under: clickstream tracking, isps
Companies: charter communications, nebuad
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While it is true that I would rather have ads that I care about seeing, if I were to see ads at all - I do hate the notion that someone is watching/recording/etc my moves on the internet to bring these ads to me. Yes, I know my traffic can and probably is being recorded on some level...
What's so different about NebuAd from Google's contextual ads, anyhow?
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Re:
Google's contextual ads are based on what you're surfing on that page alone. No additional data about what else you surfed is included. So, if you're on a page about golf, you're likely to see golf ads, but it has no idea you were also just shopping for a car on a totally different site.
That's not the case with NebuAd. With NebuAd, all of your surfing history is used by your ISP to target ads at you. So you may see car offers on the golf page, because it knows you recently surfed a totally different site about cars.
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is this the same
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Re: is this the same
Very similar, but a different company. BT was using Phorm. Charter was using NebuAd.
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Total approached this wrong
If Charter had just come out with it and said, "We're going to offer $10+ off per month to those willing to use/test NebuAd for their web traffic." At least then, it would be a marketing opportunity for them and the customer would feel they were treated more farily. And, even if this option were not that great of a great deal it would be out in the open and not clandestine talking about enhancing an experience which we know is just a load of bs.
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It is a little creepy but I thought it was a well laid out plan...
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I'd hate to have to be the one who had to make that presentation to potential customers with a straight face!
If you want to see what I'm talking about, go to;
http://www.egotastic.com
And click the header to any story. Make sure that Javascript is enabled and that you don't use other ad-blocking software. Of course, the way to stop these ads is to disable javascript and/or use ad-blocking software.
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