How To Do Advertising On YouTube: Make It Awesome
from the content-equals-advertising dept
In the past, as we've talked about how advertising is content and content is advertising, we've pointed out that many folks who worry about "advertising" on YouTube are missing out on the fact that the YouTube videos are advertising themselves. But, of course, with millions and millions of videos on YouTube, it helps to do something special. Our own Tim Lee sent over this example of a YouTube video about a Nintendo Wii game that's worth watching in its entirety, just to see what happens. Can't say much more about it, other than that you should watch the whole thing. It acts as fantastic content and fantastic advertising in a single shot -- without "overlays" or "prerolls" or anything like that. It's yet another example of how a YouTube video fits in when people recognizes that content is advertising... and advertising is content.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: advertising, content, video, wii
Companies: google, nintendo, youtube
Reader Comments
Subscribe: RSS
View by: Time | Thread
That was freegen sweet
[ link to this | view in thread ]
Impressive
[ link to this | view in thread ]
Don't tell anyone about the hidden twist at the end
[ link to this | view in thread ]
Credit Where Due
[ link to this | view in thread ]
Everyones selling but is anyone buying
So much of the internet is people showing their content but how many people actually browse?
[ link to this | view in thread ]
Didn't see it till the end the first time
[ link to this | view in thread ]
Re: Didn't see it till the end the first time
Show it to someone else while you're there and see how long it takes them to notice what's happening. My colleague didn't notice until very near the end.
cool thing is that even after they fall all over the place, most of the links still work. You would expect a few to get "broken"
[ link to this | view in thread ]
LOL
Best ad evar.
[ link to this | view in thread ]
Re: Credit Where Due
[ link to this | view in thread ]
[ link to this | view in thread ]
[ link to this | view in thread ]
Slick!
[ link to this | view in thread ]
Re:
[ link to this | view in thread ]
Re: Credit Where Due
[ link to this | view in thread ]
Re: Slick!
Ha! I'd actually missed that, but that is very slick.
[ link to this | view in thread ]
And the Cycle is complete
Well played.
[ link to this | view in thread ]
Re: Re:
[ link to this | view in thread ]
[ link to this | view in thread ]
Never Heard That One Before
[ link to this | view in thread ]