MPAA Tries Out Its New 'Up Is Down, Day Is Night' Strategy
from the how's-that-working-for-ya? dept
The MPAA has been pushing the FCC to allow it to basically add a kind of DRM to broadcasts. As it stands, the FCC blocks broadcasters from using "selectable output control" (SOC) to stop people from recording shows broadcast on television. They do this realizing that recording for the purposes of time or place shifting is perfectly legal, and allowing broadcasters to block consumer rights would be tremendously undesirable.The movie studios, however, are trying to figure out yet another way to get money, and they want to rejigger release windows for movies. The way they're done now, movies are released to theaters, then special locations (airplanes, hotels), then DVD, then cable and finally network TV. What the studios would like to do is charge cable companies a lot of money to show movies on cable after they're in theaters but before they're released on DVD. Their (misguided) fear is that, if they show them on TV, people will record them and make them available via file sharing sites, killing off the DVD business. This is wrong on many levels, especially since high quality versions of the movies are almost always available on file sharing networks long before they are released on DVD, anyway. So, blocking the ability to record the movies on your DVR (which is what loosening SOC restrictions would do) wouldn't actually do anything to stop piracy -- but would piss off an awful lot of DVR owners out there, who want to know why they can't record the latest movies on TV.
The MPAA has been saying a lot of funny things in trying to defend its position, claiming that this form of DRM is necessary to let the studios release the movies early. That's simply wrong. There is nothing stopping the studios from releasing the movies in this manner right now. It's just their own misguided fear of people doing what they're legally allowed to do (record stuff on their TV) that's stopping them.
Yet, now, as a bunch of you have sent in, it seems the MPAA is going even further in this "up is down, black is white" argument in favor of being able to use SOC. It's claiming that it's the movie studios who are being pro-innovation here, and it's the consumer electronics companies (and consumers) who are anti-innovation:
"At its core, the position of CEA is that technology should be frozen in time, and any new services that require advanced technology should be banned," the MPAA told Adelstein on November 25. "This position is quite astonishing, coming from an organization that in the past has advocated in favor of technological innovation."This is a neat bit of intellectual judo. Take your opponents (accurate) argument, and claim that it's actually your argument. The MPAA is lying, of course. They don't need SOC to innovate and release movies however they want. And, the CEA is quite pro-innovation, in letting consumers actually make use of their rights to record content. It's quite a statement for the MPAA to claim that taking away consumer rights is innovation. But, I guess that's what you get from a dying organization fighting for its life.
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Filed Under: blocking, business models, drm, dvrs, fcc, mpaa, soc
Companies: mpaa
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Why not?
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Re: Why not?
Nice try, dumbass. Go troll elsewhere.
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Re: Why not?
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Re: Why not?
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Haha
Hm... that might have been unfair to people who really are inbred.
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boring
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Re:
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It could be worse
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Re: It could be worse
They may be forced to prove their economic hardship for a bailout, I have a feeling they wouldn't want to have to do that. It would be harder for them to pass the bogus numbers as reality then...I would hope anyway :)
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This backfires
Make ads interesting and non-repetitive and I'll watch the ads. Show me the same ad 400 times and I want to skip it.
These sorts of moves can only decrease viewership.
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Mighty big words, Please provide names.
That's some allegation. I would be interested in knowing who is "Stuck in Time".
Hell, 1st Generation Mini-Dish Satellite had the capability to output the digital bitstream to TVs in 1995. It would be the equivalent of 480i, but it worked... In 1995! Then someone got in the way the HDTV standard was re-written over and over and over. I can't blame CEA for not wanting to work with these guys.
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Black is white...
Basically, it's like a rapist going back to his victim and then demanding that she (or he I guess) pay for treatment of a STD they rapist caught from the victim.
So bend over and take it like a man!
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SOC is apparently already in use.
At any rate, and to sidetrack a bit, I'm getting pretty sick and tired of the entertainment industry screwing consumers. Since the DVR was mentioned, I don't find it a coincidence TV schedules are purposely programmed despite the show actually running over.
For example, Heroes has been programmed for 9pm-10pm, yet it clearly runs into the 10pm slot.
I'm guessing these assholes do this on purpose as to force you to give up trying to record additional shows, given many people often record two shows (the limit) at once.
Mike, you need to focus your blogs on the dying entertainment industry as it's quite clear people are finding other alternatives rather than stick with movies, music, and TV which they pay for.
Hell, even I'm about to give up cable TV. All I'm doing is paying for ads which I do NOT believe is "content" worth paying for. ;)
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Re: SOC is apparently already in use.
Although, I would not be shocked in the slightest to find out your thoughts are true and they are doing it to "combat" dvrs.
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Re: SOC is apparently already in use.
Wow. That's evil. Who are you with?
I don't find it a coincidence TV schedules are purposely programmed despite the show actually running over.
Shameless plug: there's a super easy 3-click process to "start recoding ontime" or add buffer to either beginning or ending of the recording in Tivo.
I'm not up to date on SOC, and if it's related to HDCP. I read in the Ars Technica article that it may be loosely tied into HDCP. If true, many early adopters have TVs are not HDCP compliant, and the number of affected TVs may be in the millions. Is there any truth to this?
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Pot calling the Kettle Black
@Twinrova I use MythTV and I can setup any recording to start either ontime or with whatever buffer I decide. It is a little bit of a pain if I were recording 2 shows back to back, because it just wouldn't record the second show, but that doesn't normally happen to me. So my dvr still works.
I should also add that recently I am finding the streaming options from various stations rather compelling. I am really thinking about dropping TV altogether and opting for the streaming method...but I only do basic anyway so what is $10 a month?
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They're not worried about piracy
They don't want people to record stuff on their Tivo and watch it later. And then just keep it on their Tivo forever and watch it again whenever they want.
Similary DRM is almost never really about piracy, it's about making you buy the same thing over and over again. Making it so that if your sister owns a movie, you have to buy it too if you want to watch it. Everyone in the family should have to buy their own copy and then buy another copy if they want to watch it on their TV or on their laptop or on their iPhone.
It's about *control*
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Re: They're not worried about piracy
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funny stuff
http://tinyurl.com/4acnsc
Funny, true and makes you want to kick the MPAA.
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Don't really care anymore
Seriously, all they seem to be able to produce are superhero movies and crappy remakes of 60's & 70's tv shows. Who cares if I don't get to see that garbage? I'd rather lay face down in a shallow water-filled ditch than pay to get in a movie theater to experience slow brain death.
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Perhaps after doing so many people may still disagree with the petitions being granted, but at least they would be doing so with some semblance of information describing the pros and cons, and not simply on "pavlovian" reliance to what is posted ad nauseum on anti-MPAA (and likewise anti-RIAA) blogs that at best cherry-pick statements for presentation.
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Re:
MLS, what a remarkably pleasant surprise it would be if folks like MLS actually took the time to understand the positions the people here are talking about, before making slightly oblique statements in elitist tones, suggesting that everyone else is a moron.
Perhaps, after doing so, we might still disagree, but at least people wouldn't think that you weren't so condescending and obnoxious without bothering to understand anyone's opposing views.
I guess that would just be too difficult.
Btw, why DO you no longer use your initials when you post here?
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Re: Re:
You set the tone with a headline, base your information on another blog article, and then mention nothing about the totality of the actual petitions in which the quote appears, and a partial quote at that that I believe is taken out of context.
If it is obnoxious to note that positions and opinions are being made without a factual foundation, then I plead guilty.
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Re: Re: Re:
If it is obnoxious to note that positions and opinions are being made without a factual foundation, then I plead guilty.
Noting that positions are made without factual foundation (which, in actuality is factually incorrect in this case, but I'll let that slide) is perfectly fine. But that's not what you did. You made a snide condescending remark suggesting everyone here is a moron WITHOUT actually providing a SINGLE ounce of support as to why you were right.
That's obnoxious.
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Re: Re: Re: Re:
You are the one who called me "obnoxious" and that I was suggesting people were "morons". If pointing out the obvious is obnoxious, then so be it. However, it is you who used the word "moron", and certainly not me. If you read my post you will note I was merely lamenting the fact that it seemed no one making comments had actually read the petitions before the FCC. Had they done so they would have learned that the issue is much narrower than as you describe, not to mention they would have seen the full quote in context.
You hold yourself out as an expert on the subjects you write about. Assuming, arguendo, this is the case, then at the very least I would expect a balanced presentation. You have done so in other of your articles, but in my opinion this is not the case with this article.
As I noted in my above post, the actual petitions do help to place the matter in context. You do not have to agree with what they say, but at least you would have a basis for explaining why you believe all or portions of them are incorrect.
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Pay-per-view
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