Two Companies That Should Know Better Shut Down Helpful 3rd Party Apps
from the bad-news dept
Having just pointed out how multiple train operators are using intellectual property laws to shut down helpful third party apps, we're seeing a number of stories about other companies doing something similar. First up is Last.fm, which has apparently started blocked a bunch of third party apps that had been using undocumented calls to stream content from Last.fm. Last.fm (now owned by CBS) was in a bit of a quandary, because its licenses with the major record labels (there they go again, blocking innovation) forbid streaming except in specific circumstances -- so these third party apps "broke" the agreement. But... that's not quite true, because the agreements are between Last.fm and the labels, not the third parties. Last.fm has now specific requirement to block others from creating apps. So, yes, Last.fm has every right to do this, and I'm sure the labels were demanding it do this, but it still doesn't make it a very smart move. Those third party apps were making Last.fm more valuable. Blocking them hurts the overall value and pushes people to go in search of other services that are more consumer friendly.This move also comes right after Last.fm's recent decision to charge for streaming outside of the US, Germany or the UK. This also has folks up in arms -- and is driving away users in droves to other solutions. Last.fm has plenty of competitors out there, and working hard to make its own service less usable and less reasonable isn't going to help keep users around.
Meanwhile, a bunch of folks have sent in the story of how DVD rental kiosk operator Redbox has pressured a third party to takedown its Redbox iPhone app. The app was apparently pretty cool, making use of the phone's GPS to tell you where the nearest kiosk is, and letting you reserve the movie you want. There is some speculation that Redbox is upset that the app also pulls a list of promotional codes, allowing some people to rent movies for free -- but that's a misguided concern. If that's the real issue, then they should just change how their promotional codes work because (of course) the codes are still available for anyone to search and use online. Shutting down the iPhone app doesn't fix that at all.
Still, it seems that both companies should know better. Having third parties build apps that make your services more useful is a sign of success, and should be encouraged, not threatened and shut down. We live in an age where too many people focus on using intellectual property as a club to block any use -- even when those uses are helpful in making your core product even more valuable.
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Filed Under: 3rd party apps, intellectual property, platform
Companies: cbs, last.fm, redbox
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Redbox is a different deal, but in the end, it may be more about business. Here's the logic for me: Someone using an app to find the nearest redbox was likely going to be a customer already. Giving them additional access to discounts or freebies they wouldn't have got otherwise is really going against the business. It isn't like a new transaction is being made, rather a likely existing transaction was corrupted and discounted or made free.
I would say they have plenty of reason to be upset.
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Really, WH? Because someone was already likely to be a customer, making it easy for them to find your nearest location and reserve a title is a bad thing? WTF? If the coupon system was open ended enough to be abused, it sounds like their marketing guys need to implement a better promotion. It's like when Subway used to do the little stamps you collected for free subs,they didn't have ID#'s on them, and people figured out that they could laser copy them and get free stuff all the time.
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They are already searching for Redbox - likely to be a client. Information could be had through 411 or similar. The tool is okay, if it stopped at that point. In fact, I would suspect if that is all it did, Redbox would likely help distribute it.
But by adding in coupon harvesting, it is no longer in Redbox's interest to have this thing running. I cannot think of a reason why a company would want to have an app out there that teaches their clients to pay them less or get free stuff. It defeats the purpose of the marketing (to get new customers) and instead moves that expense toward just maintaining existing customers. It guts their marketing programs, because it makes it much more expensive for the company to use this type of marketing in the future.
There is something seriously wrong with society when people like you are proud of ripping companies off, without understanding the implications.
Forget facepal, you deserve something more like a b-slap.
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How nice it would be if for once pause was taken before leveling criticism that such companies may actually have taken the time to explore all issues and obligations before embarking on litigation. In my experience decisions to pursue litigation are not decisions that are lightly made and without consideration of the consequences.
Then again, I guess I should not expect more from sites such as this that demand rights be foresaken so that "innovation" can "flourish".
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Yeah - right ...
LOL
that's a good one
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Should we sue that laser printer?
Yeah, damn pirate!
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Like first comment said I bet Redbox is working on their own app and plan to release it soon.
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