Indie Record Label Sponsors isoHunt BitTorrent Tracker Site
from the more-labels-that-get-it dept
While the major record labels keep insisting that BitTorrent and tracker sites are somehow evil and need to be shut down, more and more indie artists and labels are recognizing that they actually are quite useful promotion and distribution platforms. We've pointed to some in the past, but the latest is a label called Honor Roll Music, which is promoting one of its popular acts by buying ads on isoHunt, the popular BitTorrent site. The ad links to a torrent file so people can easily download the music of the band, Awesome New Republic. Of course, if the major record labels had their way, these creative promotion techniques wouldn't be allowed. Sometimes when we talk about innovative business models, defenders of the old system say that those are fine, but there's no reason to change copyright or stop these lawsuits because those models still work. Yet, this shows how that's not true at all. If the entertainment industry successfully shuts down these sites, it precludes these types of models and promotions. Once again, we see how this is really all about stomping out innovation rather than any legal issue.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: bittorrent, record labels, sponsors
Companies: honor roll music, isohunt
Reader Comments
Subscribe: RSS
View by: Time | Thread
We Dont Want No Stinkin Competition
also:
this is really all about stomping out competition
[ link to this | view in thread ]
Lol
[ link to this | view in thread ]
Re: Lol
[ link to this | view in thread ]
Yay
@ NameHere #2
Most studies I have seen (that were not funded by the RIAA types themselves) have actually shown that downloaders tend to buy more music, merchandise, etc, than the average consumer. (If you doubt that you can search even on this site, which has referenced at least two of these studies that I recall, although I do not remember the search terms you would need to search for)
This is also a win for some of my statements before about why should I ever buy a CD for a single song or before I hear everything, and that sooner or later all music will be released for free before you have to buy it. I have argued with people before about why I absolutely must pay, because others have seem convinced that thats just how it is and things cannot change. This here is more proof of my statement that I can spend my listening time listening to music that is free and by artists that want me to hear them rather than having to give money to the greedy types just to hear stuff I may or may not like.
This is the future labels, take heed. Technology has advanced your field. Adapt or die.
[ link to this | view in thread ]
Plastic spider ring
[ link to this | view in thread ]
[ link to this | view in thread ]
Re: Yay
It's Adapt or Die, BITCHES!
:)
[ link to this | view in thread ]
Fair
The RIAA said CD's would cost $14-$15 until they went mainstream, at which time the price would drop to around $4-$5. That never happened & is why non-talented 'artists' and record labels have gained fortunes. We buy a CD w/only 1 good song on it & feel taken. I download, listen & if the CD is good, I buy it to get the better quality as mp3 quality is a fraction of the original. RIAA is scared because people aren't finding their products worthy of purchase because of this. Music download sites are a hit because folks would rather pay a buck for ONE song, than $15 for one song....
[ link to this | view in thread ]
Re: Lol
[ link to this | view in thread ]
Re: Lol
The worst that can happen when someone pirates your music is that no one gives you money. The best that can happen is someone gives you money. What will ALWAYS happen is that more people are exposed to your artwork.
This is very simple and straight forward.
While this blog tends to think it'd be awesome to have anarchy this isn't about lawlessness or being a crazy socialist. Or a lawless socialist. Torrents are the best advertising tool there is right now. The more people torrenting your stuff the more popular your stuff is. Why you would think this awesome indicator AND advertisement tool being did away with is a good idea flys in the face of reason.
[ link to this | view in thread ]
Not the recession. That would just be silly.
[ link to this | view in thread ]
Re: Lol
[ link to this | view in thread ]
Isohunt has the right idea
No money is made from Cds anyway.
Isohunt is a good thing... that needs a tweek that would auto detect pirated items... like Veoh does.
RIAA is targetting the wrong torrent place,
and should go after ones not activly trying to be legit.
NIN releases stuff on ISOhunt and that makes ISOhunt legit.
The RIAA needs better management who have recieved a recent degree... and not one from a hundred years ago...
[ link to this | view in thread ]