On Second Thought... NebuAd Not Really Dead... Re-Emerges In The UK Under An Assumed Name

from the nice-one! dept

After writing about how NebuAd had shut down, a commenter pointed out this wasn't quite true. Instead, it appears the company has just re-appeared under a different name in the UK... where officials have ruled that clickstream tracking behavioral advertising can be legal (though that's gotten the UK into trouble with the EU). Apparently, NebuAd had opened a UK office, and with the shutdown of US operations, the UK office re-branded as Insight Ready Ltd., but it appears to be the same basic company, including same employees. And the Insight Ready domain name was registered by NebuAd....
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Filed Under: behavioral advertising, clickstream tracking, uk
Companies: insight ready, nebuad, phorm


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  1. identicon
    Tgeigs, 20 May 2009 @ 2:21pm

    Whew

    Thank doG I didn't take the time to read that last article...

    link to this | view in thread ]

  2. identicon
    :Lobo Santo, 20 May 2009 @ 2:56pm

    Rollercoaster Tycoon

    Everybody knows... when the rollercoaster goes awry and kills some people--change the paint color and the name; and then people will ride it again! This is much cheaper and faster than improving the rollercoaster.

    link to this | view in thread ]

  3. identicon
    Anonymous Coward, 20 May 2009 @ 5:54pm

    Zombies

    Brainzzz

    link to this | view in thread ]


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