Netflix Refunds Money Without Being Asked
from the that's-how-it's-done dept
With so many stories out there of companies screwing over customers or making life difficult for users, it's always nice to hear a good story. Apparently, Netflix recently had a problem with their Xbox video streaming, and proactively refunded money to customers without them asking. I can't think of any other company I've heard of that's done that. Hell, I remember a past broadband provider who I would call (regularly) without outages, and the best they would do is say that after the service came back, I could call and then they would process a refund -- knowing that when that finally happened hours later, it wouldn't be worth the hassle to call back in and wait on hold.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: customer service, refunds
Companies: netflix
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To be fair,
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But then, they are actually good and stuff.
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Netflix does not have that problem. It still provides a service which it also markets. So it still cares about the service it provides and the customers it serves.
Eventually Netflix's stock will start to stagnate, as happens to all companies. Then it will be forced to cut costs and outsource operations. Eventually Netflix will also become nothing more than a marketing company. Let's hope that's later rather than sooner.
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Apple did this with .Mac
Nice move, but I still turned off auto-renew & let my service lapse.
I'm betting that proactive credits are more common that you think. Large, faceless corporations are still run by human beings. And a certain percentage of those human beings understand the positive marketing value of not acting like a large, faceless corporation.
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Re: Apple did this with .Mac
Yup, and they did it again at some point. I'm not even sure when or why, I just didn't have to re-up for .Mac for almost a year.
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Microsoft Kinda Does This
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Must be a movie rental thing...
1. At Hollywood Video, I once complained about how awful a movie was when I returned it, and they gave me my next rental free without a request.
2. At Redbox, the movie I attempted to rent would not vend. I was not charged, I was just unable to get the movie, and I had to pick a different one. Two days later, Redbox sent me an email that said they had been alerted of a problem during my rental, and they included TWO free rental codes. I never contacted them; they just responded to an error report from their machine.
3. Now Netflix does this.
Lesson? Highly competitive markets are GOOD for consumers. Locked down markets like ISPs SUCK for consumers. Not that that's really anything we didn't know already, but it would be nice if our legislators would figure it out.
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I chose not to partake
My reward to Netflix for being so proactive is that I chose not to apply for the credit.
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Where's mine?
We had just finished watching one video that evening, and when I went to rate it, I got an error message; and then I was unable to start any other movies or browse my queue. Thinking I had yet another network hiccup that knocked my Netflix login offline (although my Xbox Live login was still connected), I signed completely off and signed back in, only to get an error "You need to activate this device first" followed by "The Netflix service is currently unavailable".
Not like 3% of my $9/month plan amounts to much to cry about (27¢, I think I can find that in my couch cushions if I looked hard enough). Maybe the fact that my account is less than a month old (but yes, I'm already beyond the 2-week free trial) had something to do with it?
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Re:
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Netflix sent me an email asking me if I wanted the credit. It wasn't an automatic thing.
Don't get me wrong, I'm glad they're being so nice about it, but don't make them out to be such a great bunch of people for refunding customers just because. You had to specifically state that you wanted it.
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Netflix
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Apple
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SPAM
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and the loser is:
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Never took it
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Very happy with NetFlix customer service
Not a lot in the long run, and it probably doesn't eat into their bottom line that much, but little things like this are what keeps customers happy, and keeps them paying.
It's a win-win all the way around.
EtG
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Good Customer Service
Disclaimer: I am not a Netflix subscriber and commend Netflix for their actions.
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NOT good customer service
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And then they tell you that they will be putting it back on you account and they have no intentions of doing so
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And then they tell you that they will be putting it back on you account and they have no intentions of doing so
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Netflix, HORRIBLE customer service
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