Google Helps People Get Their Data Out Of Google
from the the-antithesis-of-evil? dept
Too many companies these days are focused on ways to keep you locked-in somehow or another, so it's quite refreshing to find out that Google is now officially announcing its Data Liberation Front, which does exactly the opposite: systematically helping you to get your data out of Google's services so that it can be used elsewhere. Apparently the group has been working on this for a while, but has only just now been publicly "announced." It's difficult to think of too many other companies that would do the same thing. Of course, it's easy to think of independent or competing companies that might do this -- but we usually hear about the original company suing anyone who tries to free up data. Good move by Google to offer the service itself.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Filed Under: data, open, portability
Companies: google
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positively seussian
data freed from google is called liberated data.
the tool to do the move is called a data ladle.
when google isn't finished with a project the result is called a beta.
SO aggregate result is the liberated data ladle beta.
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Not just out
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Re:
Other service providers will let you leave, but they'll keep your ball, forcing you to start all over with a new service.
So, they're getting scary? Sounds like they're doing a lot to alleviate those fears by removing vendor lock-in. Microsoft has traditionally lived & breathed by vendor lock-in ... and in fact, early & continued Windows & Office successes could be attributed to vendor lock-in, because once you have a library of Windows applications and Office documents, it's tricky to simply move to a new vendor.
Google has said, come & go as you please ... we're just sure you'll WANT to stay, not because you HAVE to.
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Vendor Lock In versus Stickiness
In my industry we use the term stickiness to describe the propensity for a customer to stay with a company of their own accord. I'd describe Vendor Lock In as a similar but different concept where the user has no choice.
There are things we do to increase stickiness, such as offering multiple complimentary services, so that a user's desire to stick with one service causes them to stay with the company overall. Good customer service / PR / etc are also ways to increase stickiness. Increasing stickiness is good, makes users happy and provides long term gains.
Vendor Lock In harms the business in 2 ways.
The only perceived benefit from vendor lock in is guaranteed returns, but that can often be an illusion when there truly are ways to get out, even if those ways are expensive. And even then, the greater the cost of leaving, the more harm done from point #1 there.
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