DailyDirt: Ads Are Content

Culture

from the urls-we-dig-up dept

Mon, Jan 30th 2012 5:00pm — Michael Ho

One of the recurring themes around here is that advertising should be engaging and entertaining, not annoying. Every year, there are excellent examples of this truism -- during the halftime of the Superbowl. Some ads are easily forgotten, but some are remembered for decades (and even associated with the products they were trying to promote). Here are just a few more reminders, just in case you're busy this coming Sunday.

Apple's classic "1984" superbowl ad seems to be one of the few things remembered from that game's advertising. Who are the "drones" now? [url]
The Sausage King of Chicago is back selling Japanese-made SUVs. Save Ferris! [url]
Freaking people out with (fake) flying people in the skies of NYC... is supposed to get people to watch a movie? Possibly viral? Check. Is this obviously connected to the product being advertised? Uh... [url]
To discover more interesting advertising-related content, check out what's floating around on StumbleUpon. [url]

By the way, StumbleUpon can recommend some good Techdirt articles, too.

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Filed Under: 1984, ads, chronicle, ferris bueller
Companies: apple, honda

10 Comments

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Anonymous Coward, 30 Jan 2012 @ 5:50pm

Geiko Ads
I always watch one of the current Geicko ads to the end just to see that Gekko line dancing!
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abc gum, 30 Jan 2012 @ 6:17pm

Have any of the ad content providers complained about piracy of their content?

Something like: Those freetard pirates giving us free advertising! How dare they.
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- Michael Ho (profile), 30 Jan 2012 @ 6:22pm
  
  ad agencies might care about piracy..?
  advertisers probably don't care so much about getting free advertising... but I'd guess that certain ads (like ones that have specific music licenses) make ad agencies care about piracy..?
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ReallyEvilCanine (profile), 30 Jan 2012 @ 6:24pm

What's with the StumbleUpon ads?
Ads masquerading as content. Because the SEO-gaming internal and self-referential links aren't bad enough.
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The Groove Tiger (profile), 30 Jan 2012 @ 9:09pm

"Apple's classic "1984" superbowl ad seems to be one of the few things remembered from that game's advertising. Who are the "drones" now?"

I like this 1984-esque ad better.

http://www.youtube.com/watch?v=tdVzboF2E2Q
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Anonymous Coward, 30 Jan 2012 @ 9:20pm

How about moose bacteria growing advertisement?

Contagion - Bacteria Billboard

If it was in the US Warner Brothers probably would be have some executives in Guantanamo by now.
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- Michael Ho (profile), 30 Jan 2012 @ 11:14pm
  
  Re:
  That's pretty disgusting... sure, the bacteria/fungi on that giant petri dish are benign, but still... really gross.
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dwg, 30 Jan 2012 @ 9:26pm

Bueller
CRV ad left out Ed Rooney (Jeffrey Jones) and used a semi-look-alike. Wonder if that was the whole pedophilia thing? Sadly, they also left out Richard Edson--an unsung hero of indy cinema, as the valet.
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Just John (profile), 31 Jan 2012 @ 2:29am

Oscar Meyer wieners and Chili's commercials
Am I the only one who finds myself sometimes remembering "I wish I was an Oscar Meyer Wiener" or "I want my baby back baby back"?

Seems like I have more problems forgetting the catchy jingles....
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Anonymous Coward, 31 Jan 2012 @ 4:26am

Isn't it amazing how these advertisers are using....the Internet (gasp) to generate buzz for their commercial/product?
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