New Positioning From Tourism Australia: We Have Lawyers And No Sense Of Humor
from the well-that-makes-me-want-to-visit dept
Reader B Pickel alerts us to the news that Tourism Australia recently launched a new tourism advertising campaign to try to attract people to Australia, using the slogan, "There's nothing like Australia." This campaign was launched following the disastrous "So where the bloody hell are you" campaign. Seriously. Of course, minutes after announcing the new campaign, someone went out and registered the domain NothingLikeAustralia.net, and started posting spoof versions of the campaign.Now, if Tourism Australia had a sense of humor, they'd laugh it off, or maybe embrace it in some way. Instead, they're sending out the lawyers:
TA is understood to have launched a legal hunt for the creator of the site, seeking for it to be taken down for using the logo from the campaign that is a registered trademark of TA.Yes, and the message that sends to potential tourists? Go somewhere else where people actually have a sense of humor. Update: As noted in the comments, Tourism Australia has apparently come to its senses and decided not to pursue a legal strategy. But the fact that they even considered it is pretty telling...
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
"But after investigating the website the tourism body has decided to take no action, despite the mock ads using TA's intellectual property."
[ link to this | view in thread ]
i know where
NO WHERE
[ link to this | view in thread ]
[ link to this | view in thread ]
Australia
Be thankful you're not connected to the rest of these idiots up her above the Equator!
[ link to this | view in thread ]
idiots
We have our own idiots in this country that rival your idiots (eg Conroy)
[ link to this | view in thread ]
lol
how could you miss that?
[ link to this | view in thread ]
I see your idiots
[ link to this | view in thread ]
Welcome in Ozz
WE LOVE YOUR MONEY AND WE CAN�T GET ENOUGH OF IT
Visit Australia we will share the experience with all tourists?! We look after you! Your well fare is going to be looked after by millions of CCTV Cameras, hidden Speed Cameras, Hidden Parking cameras, red light Cameras, Taxi Cameras, hidden Cameras in rental vehicles, hidden cams here and hidden cams there !!!!
We are the safest country in the world. But take a look your self at film footage.
If you are missing former eastern Europe and heavy handed police tactics, then come to Australia. http://www.youtube.com/watch?v=jE0CFEMQCv8&feature=related
Or listen to F1 Driver Mark Webber and his opinion about his own Country http://www.youtube.com/watch?v=ccefRTKtDas
So you say, You will not drive a car in Australia and then You will be safe!! Right?
Are you safe in Albany?
http://www.youtube.com/watch?v=3SycspJ-3lQ&feature=related
Are you safe in Melbourne
http://www.youtube.com/watch?v=ptBRYV4nhek&feature=related
Are Australians racist? http://www.youtube.com/watch?v=sinR_u17GL0&feature=related
http://www.youtube.com/watch?v=m-UaYmhLXkk&feature=related
Sure the Police will help you. Ay mate?
Come to Queensland to get bashed by police then
http://www.youtube.com/watch?v=b14CpFhEbJU&feature=related but that is only a black man you said?????? OK, so you are white? You are of course better! Or maybe not! http://www.youtube.com/watch?v=dasbpCBU0hI or this better? http://www.youtube.com/watch?v=pNLVDnvNa6I&feature=related The Cops are the son�s and daughters of former criminals / convicts and are trained to be vicious dogs that can�t leave you alone and you never know when they will bite you.
But our �fair dinkum Australians� are even better. Take a look at those comments on Indien students, who dared to protest after some racially motivated bashings of Indien Students http://www.youtube.com/watch?v=y_n0kHb5n-I&feature=related
But!!!!!
Do Not complain, Because they will tell you to leave; - they will tell you that you are Unwanted in Australia; - they will ridicule you; - they will make you look like a DICK. And if that doesn�t work they will create an Anglo Royal Commission, which will establish you as a comrade of Bin Laden or Moammar Ghaddafy to keep you from reoffending. Keep you ill informed, make you believe that you are doing yourself a favor dobbing in your best mate and calling him an Anti - Christ just because he doesn�t believe in the Bullshit that has been imposed on ALL of us 23 million Australians.
Including YOU!!!
Blatant, utter Bullshit is Justification to STEAL YOUR MONEY!
What?? You don�t believe me? I told you; �You are welcome�!!!!!!!!!
[ link to this | view in thread ]