DailyDirt: Make The Logos Bigger, Better

from the urls-we-dig-up dept

Mon, Oct 1st 2012 5:00pm — Michael Ho

Logos can convey all kinds of messages -- and instill a sense of confidence or demonstrate a lack of attention to detail. Some logos are fun. Others are serious. Some company logos don't change very much over a long period of time, but others seem to change with every passing design fad. Some logo re-designs are more successful than others. Here are just a few interesting logo collections of some branding campaigns that you might recognize.

SB Nation's network of 300 blogs redesigned all their logos for a re-launch -- with just a single designer, Fraser Davidson, in 7 weeks. Designing 300 logos is hard enough, but add in the complication that none of these logos should in any way infringe upon their related sports teams' official trademarks.... [url]
Imagine some popular corporate logos redesigned for a hipster blog or startup. You don't have to imagine it, there's a Tumblr blog for it. [url]
The evolution of corporate logos is kinda fascinating. Apple's first logo in 1976 is really different from its current minimalistic logo. [url]
Some logos have hidden messages in them. The Big Ten collegiate conference logo has a little nod to the fact that there are actually eleven teams in its organization. [url]

If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post.

Filed Under: branding, design, logos, marketing, messaging
Companies: apple, pepsi

6 Comments

If you liked this post, you may also be interested in...

Reader Comments

Subscribe: RSS

View by: Time | Thread

Anonymous Coward, 1 Oct 2012 @ 5:16pm

trademark parody?
Is it really okay to re-design logos without permission?
[ link to this | view in chronology ]
- Anonymous Coward, 1 Oct 2012 @ 7:14pm
  
  Re: trademark parody?
  Oh, for heaven's sakes, of course it is really okay.
  
  Talk about the chilling effects of self-censorship.
  [ link to this | view in chronology ]
BreadGod (profile), 1 Oct 2012 @ 6:33pm

It's funny to see how Sony's logo has remained largely unchanged. What really surprised me was that Nokia's logo used to be a fish. Also, Volkswagen's old logos looked rather fascistic.
[ link to this | view in chronology ]
jakerome (profile), 1 Oct 2012 @ 9:50pm

Big 10 + 2
"The Big Ten collegiate conference logo has a little nod to the fact that there are actually eleven teams in its organization."

Not anymore. They're up to 12 now.
[ link to this | view in chronology ]
- Anonymous Coward, 2 Oct 2012 @ 1:50pm
  
  Re: Big 10 + 2
  We like to pretend Penn State doesn't exist.
  [ link to this | view in chronology ]
Pixelation, 2 Oct 2012 @ 7:30am

Olympics logo
Who doesn't love the Olympics logo that looks like Lisa Simpson giving Bart a BJ?
[ link to this | view in chronology ]