DailyDirt: Ads Gone Wild

from the urls-we-dig-up dept

Advertising is a fascinating topic. When ads are done well, the content is usually good enough to stand alone without trying to market a product. Who wouldn't want to teach the world to sing in perfect harmony? But it's not easy to create really great and memorable ads. Maybe it's an ancient Chinese secret, huh? By the way, StumbleUpon can recommend some good Techdirt articles, too.
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Filed Under: advertising, craig tanimoto, jesse schell, memes, steve jobs, video games, viral ads
Companies: apple, calgon, coca-cola, ibm


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  • icon
    saulgoode (profile), 12 Jan 2012 @ 5:20pm

    I may be veering a bit from the gist of this article, however, it is my belief that politicians have not yet recognized this "free advertising" nature of the Internet -- e.g., while Barack Obama may have garnered $10 million dollars in contributions from "Hollywood", how significant will that ultimately be if it incurs the wrath of the web a la "the Streisand effect"? Maybe we aren't there yet, but (hopefully) will be soon.

    link to this | view in chronology ]

    • icon
      Michael Ho (profile), 12 Jan 2012 @ 6:01pm

      Re:

      I think politicians have mentally calculated the value of "free advertising" and have deemed it to be far less reliable than "traditional advertising"....

      if you were going to bet your career on "free advertising" vs the regular kind, which would you pick?

      link to this | view in chronology ]

  • identicon
    Lawrence D'Oliveiro, 12 Jan 2012 @ 7:41pm

    Speaking Of Ads ...

    ... would you pay to skip them?

    link to this | view in chronology ]

  • identicon
    Anonymous Coward, 12 Jan 2012 @ 7:52pm

    "...a future where video games would encourage consumers to buy stuff and act a certain way". THE FUTURE IS NOW!

    link to this | view in chronology ]


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