New Site Tries To Explain To Book Authors & Publishers Why People Choose Not To Buy
from the reasons-not-to-buy dept
Eric Goldman points us to a new site, LostBookSales.com, that lets people publicly explain why they either chose not to buy or simply could not buy an ebook they had originally intended to buy. That could be that the price is too high, DRM, geographical restrictions, etc. The idea, obviously, is to collect enough examples of this and to let publishers know that they're making mistakes in how they pitch and sell ebooks. Of course, it's not clear how much of the information and examples is actually accurate, so I'd take it with a pretty big grain of salt. That said, we frequently do hear stories of people being stymied from giving money they want to give due to ridiculous pricing and/or restrictions.
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Everyone is frustrated when a book is not available in the desired format, but a more organized advocacy campaign by readers would be more effective.
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just another sucks site
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On the plus side, most eBook retailers store your list of purchases and let you re-download them if they or your eReader go "poof."
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eBooks rock for piracy
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Now that the Kindle is so cheap, it seems like the right time. Too bad the following makes the leap so hard to take:
1 - DRM would lock me to a particular brand...I hate that
2 - The price is too high for a non-physical product...especially when the physical one costs less in many cases
3 - By purchasing books from my local libraries, I can hopefully help to keep a few open -- plus I get the books for less!
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Also I can go on a trip and take 10 or 100 books with me, or 500 pdfs, which I can't do with paper.
Agreed though that paper is nice for reading at home and marking up. It is frustrating not to be able to easily note, cut and paste, share and lend with ebooks. The functionality is tightly constrained.
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By the way the state of the art in voice synthesis is Ivona right now is just impressive although it is a paid one I first heard about it at the Festvox Challenge(or was it Festival Challenge) that gather everyone interested on the subject and rate them, great read(for free).
Curiosity: I read recently a study suggesting that the poor eyesight of people who read a lot have to do with the quantity of light they are exposed to. The study looked at people who expend a lot of time outside in the natural light and people who expend a lot of time inside and found out that the people outside have better eyesight than the people that expend a lot of time inside and the most probable cause was the quantity of light outdoors is far greater then the quantity of light of the indoors.
If you think about it, that just may be true, that is why animals in caves loose their eyes and that may explain why people who are not exposed to higher levels of light have the eyes degenerate faster because they are not using it to capture light.
http://en.wikipedia.org/wiki/Lux
Direct sunlight__________________32,000~130,000 lux
Full daylight (not direct sun)___10,000~ 25,000 lux
Office lighting__________________320~500 lux
I can see why people who expend a lot of time reading indoors could develop problems.
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Preaching to the choir
The "facts" offered, such as they are, are in the "obvious" category. So trying to point them out to an industry that must already know them and has either chosen to ignore then or has reasons of it's own to disbelieve them seems a bitof a waste of time.
IMO the "obviousness" includes:
Price is always going to be a factor - the fact is online book distribution will end up "competing with free" whether it wants to or not and while you can do that there's no way you can charge masses for it. But I don't think that's the major price problem. I think that's:
Perceived profit. A physical book as far as I know has a profit margin of about 10%. Most people are fairly comfy with that I think. But take it online and the profit margin jumps massively - even a massively distributed online server farm is peanuts compared to a physical distribution network and everyone knows it and the publishers also get to take away a whole bunch of overhead - logistics of paper and ink supply chain, storage for large physical media, the overhead cost for books that aren't bought.
Whatever number that actually amounts to, the public perception is "too much you greedy ba****ds"
The other problem is functionality. You could consider it perhaps synonymous with the iPod. You might argue reason the iPod became popular was the ability to cram loads of albums/music/whatever onto 1 small device and that's the same as an e-book reader. Maybe so.
Except that the iPod and other MP3 players were hugely popular before services like iTunes came along. Why? People started by ripping their CD collection to it that's why - it was even legal then (in the UK at least) and easy - 1-click functionality even in early software. File sharing networks largely grew up around people doing exactly what they'd always done with CD's and records - loan them to their mates, who might or might not have "taped" them. They then got out of hand due to the ease of it and the suddenly large circle of "friends" "borrowing" your music but the fact is that an iPod enhanced functionality you already had. E-books restrict functionality and until that stop happening a large chunk of people just aren't going to be interested.
The ones that are are likely to be primarily ones tech savvy-enough to get the functionailty they want for themselves whatever is imposed from the publisher - if it's not offered legally, well... guess what? "Piracy" becomes a self-fulfilling prophecy.
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Good beginning
The site owners are constrained by their lack of PHP and WordPress skills. But they know this. In fact, they're asking for PHP coders to help them out:
http://lostbooksales.com/help-us/do-you-know-php-and-wordpress/
If anyone wants to help them out (not just with this, but in general), I'm sure it would be appreciated. I'm actually considering it myself - it'd look good on my resume.
If they keep at it, and actually implement user suggestions (e.g. sort by region, by reason, etc), then they'll really be on to something, I think.
I also like that they have a "Found Sales" category, where users enter what publishers did to create a sale. Naturally, it's a lot smaller, since people like to complain more than compliment. Still, it shows that the site does not want to be merely another "sucks" site.
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Re: Good beginning
Actually, it looks like those are "converted" lost sales, where the reasons for the sale being lost are no longer an issue. E.g. the user wanted a version that is not available, and the publisher later made it available.
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If only ...
The good news - there is..
The bad news - it's all in Russian.
How come they get it right and we don't?
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Ebook seller
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http://dearauthor.com/wordpress/2010/11/07/geographical-restrictions-take-two/
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Re: Re: Good beginning
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another anecdote
To me, ebooks in general are not something to buy. Why should I waste money on something that can be obtained freely? That is, what's the difference between downloading a book and borrowing it from a library? Claiming there is some sort of emergent distinction in media type is just a way of rationalizing a rather feeble scheme to extract money from sheep in human form.
At some point, somebody bought that library book, just as somebody bought that ebook. I'd return a library book, but with an ebook, I can just erase it or forget about it, because nothing physical was taken and I'm not depriving anyone of anything. (I'm certainly not depriving the author or publisher of any more money than I would in borrowing a library book.)
Best of all, with both library books and ebooks, I can take a chance on authors I don't know. I'd have to be a fool to spend money on something I might hate, and I have certainly hated a lot of books I've started to read. When I find an author or series I like, though, I might actually start spending money. If I like the work enough, I might buy (and have bought) physical copies. If the author sells some sort of accompanying merchandise, I might buy (and have bought) some of that. If I really want to read the author's next work and think that it won't be available online for a week or two after Amazon could delivery a physical copy, then I'll order (and have ordered) the physical copy.
You can spend all day trying to fool yourself into believing that "reasonably priced ebooks" would sell better. Maybe there are a few suckers who would buy them. But I either want a free ebook or a reasonably priced hard copy -- nothing in between. I'm not stealing from anyone and I'm not going to be stolen from; don't crap on my shoes and call it Shinola.
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Re: another anecdote
Not that you're wrong, or even that the concepts are wrong, but they're certainly nothing new.
Personally, if I decide to purchase a book (and I buy a *lot* of fiction), I only purchase new when I'm very sure I'll enjoy the work. If I'm not sure, but the reviews make it seem like I will, I buy used from the cheapest seller on Amazon.
Ebooks are basically a non-choice. I've bought one in my life, and I bought it assuming that since it was a technical book I'd be able to search it. I was wrong and I'll continue buying "real" books for the forseeable future.
On the other hand, if publishers want to throw in a digital copy along with my bound book, I'd pay an extra dollar or two. No more, though.
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