Publicity Stunt On Like Donkey Kong, After Nintendo Files Trademark For 'It's On Like Donkey Kong'
from the it's-on-like-a-promotional-stunt dept
It appears that Nintendo has filed for a trademark on "It's On Like Donkey Kong," the popular catchphrase that apparently became popular when Ice Cube used it in a song. Nintendo, of course, has a reasonable trademark on "Donkey Kong" itself. But on that phrase? That seems pretty questionable. Of course, a pretty big clue as to why Nintendo is doing this is covered in CNN's article about the trademark application: this trademark application just happened to have been noticed "just days before the latest Donkey Kong [game] is to be released." Ah, trademark abuse for publicity.Filed Under: donkey kong, trademark
Companies: nintendo
Reader Comments
Subscribe: RSS
View by: Time | Thread
- Steve Stifler
[ link to this | view in chronology ]
[ link to this | view in chronology ]
But it's been "on" before, right?
Plus this is an example of a catchphrase in the mainstream, and a positive one at that as far as the brand is considered. Nintendo should be so lucky. So would the USPTO reject the mark based on that?
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Limitations on trademarks
Now that's not to say that trademarks aren't often abused by rights-holders making unjustified threats, but I don't think registering and using a mark like this inherently abusive.
[ link to this | view in chronology ]
Re: Limitations on trademarks
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Uh, Oh Brooks and Dunn are going to get sued by Nintendo
[ link to this | view in chronology ]
copyright vs trademark
[ link to this | view in chronology ]