DailyDirt: Breakfast of Champions...

from the urls-we-dig-up dept

Fri, Apr 19th 2013 5:00pm — Michael Ho

Breakfast is supposedly the more important meal of the day. But does it matter what you eat for breakfast? There are plenty of incredibly unhealthy-sounding breakfast menus, but people are always coming up with even more outrageous breakfast items. Here are just a few examples of how kids can start their day.

PepsiCo has a breakfast soda called Kickstart -- a Mountain Dew-flavored beverage with caffeine and some fruit juice and added vitamins. Are you a backer for 92 milligrams of caffeine in a 16oz can? [url]
All kinds of deep fried foods can be found at county fairs, and deep fried breakfast cereals are no exception. Last year, the San Diego County Fair offered several kinds of breakfast cereals in a hot, crispy slightly chewy and delicious form (if you like fried stuff, and who doesn't). [url]
If there's an important state-wide standardized test, students should eat a good breakfast before they take it -- and they can get a free meal from McDonald's for taking the FCAT (in Florida) in 3rd to 11th grade. And if anyone can correlate higher test scores with the students who ate at McDonald's.... [url]

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Filed Under: breakfast, caffeine, cereal, fcat, food, fried, kickstart, mountain dew, soda
Companies: mcdonald's, pepsi

5 Comments

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Anonymous, 19 Apr 2013 @ 5:34pm

Kickstart is pretty good, but I prefer an actual energy drink like Rip It, Monster, or Amp.
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Anonymous Coward, 19 Apr 2013 @ 8:49pm

Free breakfast
The free breakfast at McDonald's was driven by the fact that a full belly leads to less distractions, and thus better scores. It was pushed mainly for low income families that might have to send hungry kids to school just because they don't have a lot of food in the house, so at the base of it was a core of good intent.
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AC Unknown, 19 Apr 2013 @ 9:14pm

Kickstart is okay, but it gives me heartburn.
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John Fenderson (profile), 20 Apr 2013 @ 11:04am

Re: Free breakfast
at the base of it was a core of good intent.

I suppose, if you count a really excellent marketing opportunity as "good intent".
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jsf (profile), 22 Apr 2013 @ 7:22am

Not that much caffeine really
Regarding Kickstart, most coffee people buy from places like Starbucks has 2-4 times the caffeine per ounce. This drink doesn't even have all that many calories, 80, relative to other breakfast drinks such as orange juice.
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