Why Chris Dodd Is Doing Everything Wrong With The MPAA

from the you're-not-helping dept

We've certainly suggested that Chris Dodd was making a big mistake by focusing on the MPAA's old talking points in his new role as chief of that lobbying organization. Rather than leading Hollywood to a future of new business models and smarter embrace of what consumers want, he's kicked things off by being anti-consumer, anti-technology and a supporter of previous policies that have failed massively. It's not exactly a recipe for success. Marty Kaplan, a professor at USC, is pointing all this out in a wonderful opinion piece, explaining to Chris Dodd why he's focused on the wrong things. He uses the recent SSRC Report to explain why Dodd is barking up the wrong tree in claiming that the two things to focus on are "education" and "enforcement," a two-pronged strategy that has failed to do anything useful for the industry for over a decade:
The problem with this is that there's no evidence that education works. There have been hundreds of vigorous anti-piracy educational campaigns all over the world -- more than 333 in developed countries alone as of 2009 -- and they've failed. It's not that consumers don't get that media piracy is wrong. They know what they're doing. They're weighing moral considerations against price and availability, and they're deciding to go with cheap (or free), and now.

[...] Not only is there no evidence that education has been building a stronger "culture of intellectual property." There's also little evidence that enforcement works. Splashy raids haven't reduced piracy. Two weeks ago the judge in a lawsuit by 13 record companies against LimeWire called their demand for $75 trillion in damages "absurd," and the infringement judgments that have actually been handed down also haven't stemmed the tide of illicit file sharing. In the SSRC report's words, "Strengthening police powers, streamlining judicial procedures, increasing criminal penalties, and extending surveillance and punitive measures to the Internet": to date, none of them "have had any impact whatsoever on the overall supply of pirated goods."
Of course, we've pointed this all out as well, and the response has been for people to yell about how we're "defending piracy." Yeah, or trying to prevent Hollywood from continuing down a strategy that has been proven not to work. Instead, we agree with Kaplan that this is a business model issue, and if Dodd were a real leader, he'd actually help move Hollywood into new territory of embracing new business models and new technology:
Sooner or later -- and judging by Chairman Dodd's speech, it'll be later -- the industry will have to move from moralism to pragmatism. Their business model has been digitally disrupted, irrevocably, and they are already vulnerable to the kind of game-changing innovation, and carnage, that Apple's iTunes visited on the music industry. If the studios are lucky, before a Netflix or a Facebook does that to them they'll figure out that neither education nor enforcement will rescue them from creative destruction. Pivoting from Moses to merchant will be an awkward adjustment, but they will eventually be forced to conclude that their other options just aren't working. It won't matter that they have righteousness on their side. If they have to spend less on producing and distributing content, distraught fans won't repent of their downloading ways. If jobs are jeopardized, it will be just as wrenching, and just as stoppable, as the transformation that globalization and rising productivity are wreaking on the rest of the economy.

What will the new business model look like? It's hard to imagine that the sequenced distribution of product over a controllable period of time through an orderly series of "windows" -- venues and platforms and formats and pipes and territories, each with their own license deals and consumer prices -- will survive unbroken. In that future, a practical agenda for handling piracy is suggested by this 2009 comment from Robert Bauer, then director of special projects for the MPAA, as quoted in the SSRC report: "to isolate the forms of piracy that compete with legitimate sales, treat those as a proxy for unmet consumer demand, and then find a way to meet that demand."
Wow. Suggesting smarter business models that involve actually delivering customers what they want? Why that's just someone who is a piracy apologist, I guess...
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Filed Under: chris dodd, movie industry, strategy
Companies: mpaa


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  • identicon
    GeneralEmergency, 6 Apr 2011 @ 9:36am

    ohhh...don't....

    Please don't expect any actual thinking from Mr.Dodd.

    He's clearly not the type.

    link to this | view in chronology ]

  • icon
    fogbugzd (profile), 6 Apr 2011 @ 9:43am

    The dangers of playing Follow the Leader

    In the days of Napster, illegal downloads were mostly a music issue because large-scale moving or storing entire movies was not practical for most people. When movie downloads became practical the MPAA didn't want to have the same problems as the RIAA, so it seemed to be reasonable for the two groups to start chanting the same mantra about "Piracy is killing our business."

    The problem was, piracy was not the thing that was killing either business. At most piracy was nipping at the edges, and it might actually have been boosting some aspects of the businesses.

    I can't really blame either industry for their concerns in the early days. However, we have had a decade of failed efforts to stem piracy. Not only have they utterly failed to stem illegal downloads, we now have objective studies that put the whole situation into perspective. We also have lots of examples of artists that have demonstrated that it is possible to make a very good living by exploiting p2p sharing instead of railing against it.

    It is time both industries ask themselves two questions:
    -What do customers want?
    -What are customers willing to pay for?

    Industry shills say that what customers want is "free." But there have been plenty of cases now that demonstrate that is not not true. Many customers are willing to pay for content. Just ask NetFlix or Kindle or iTunes. They are all making money despite the entertainment industry's best efforts to impede them. It is time for the industries to stop fooling themselves and set a course that will make them successful in the long term.

    link to this | view in chronology ]

  • icon
    Mike42 (profile), 6 Apr 2011 @ 9:45am

    Morality

    These guys MIGHT get some sympathy if the profits from their movies actually "trickled down" to the "little people" they claim are hurt by piracy.

    Hypocracy is no one's friend.

    link to this | view in chronology ]

  • identicon
    Anonymous Coward, 6 Apr 2011 @ 9:47am

    They (MPAA/RIAA) bark a lot because they are doing great. If they were really struggling for survival, they would be forced to just shut up and get to work.

    link to this | view in chronology ]

    • icon
      CommonSense (profile), 6 Apr 2011 @ 9:51am

      Re:

      I hope you forgot your /sarc tag...

      link to this | view in chronology ]

      • identicon
        Irving, 6 Apr 2011 @ 9:54am

        Re: Re:

        I think AC meant "doing great" in terms of raking in the big bucks.
        Remember, it's not the profits of the studios or labels that the MAFIAA is concerned with - it's the profits of the Associations.

        link to this | view in chronology ]

      • identicon
        Anonymous Coward, 6 Apr 2011 @ 10:10am

        Re: Re:

        What Irving said.

        What I meant to say was that organisations who are making the big bucks, like MPAA and the RIAA, can afford to talk and complain a lot instead of working. If they weren't rich beyond understanding, they'd probably be more busy trying to make money instead of playing whack-a-mole with pirates.

        link to this | view in chronology ]

  • icon
    CommonSense (profile), 6 Apr 2011 @ 9:48am

    This is great. Unfortunately I have no faith that Chris Dodd will read this, or if he does actually read it, I have even less faith that he would understand and accept it. It's clear that he believes what he's paid to believe, forget facts...

    link to this | view in chronology ]

  • identicon
    Michael, 6 Apr 2011 @ 9:51am

    Dodd

    I don't think it is that Chris Dodd does not understand what is happening and that he is leading the industry in the wrong direction. I think it is that he simply does not care.

    They are paying him a fortune and he is saying what the industry wants to hear - he IS a politician, so this is what he has been doing for a long time. Taking the path of least resistance in his "retirement" job is simply what makes sense. He doesn't care about the actual outcome, he can ride the wave of money they are giving him and quit when the job becomes work.

    Why bother making it into something complicated? Trying to lead the MPAA into the digital era and getting movie studios to adopt new business models is a lot more work than grandstanding, complaining, and lobbying to try to protect a dying business model.

    link to this | view in chronology ]

    • icon
      lux (profile), 6 Apr 2011 @ 9:59am

      Re: Dodd

      This has been my point all along. Instead of debasing this guy for "clearly not understand technology", why not simply acknowledge he doesn't give a shit, and move on. Don't act so surprised people in powerful positions with loads of cash might not want to leave their comfort zone. Again, the movie and music industry is making record profits - don't fix it if it ain't broken - just litigate.

      link to this | view in chronology ]

    • icon
      Greevar (profile), 6 Apr 2011 @ 11:30am

      Re: Dodd

      Exactly right! Why do the right thing when doing the wrong thing is easier and more profitable?

      link to this | view in chronology ]

      • identicon
        Nicedoggy, 6 Apr 2011 @ 12:11pm

        Re: Re: Dodd

        What wrong thing?

        link to this | view in chronology ]

        • identicon
          Anonymous Coward, 6 Apr 2011 @ 12:30pm

          Re: Re: Re: Dodd

          Reading comprehension: it's a life skill. Try reading the article again.

          link to this | view in chronology ]

          • identicon
            Nicedoggy, 6 Apr 2011 @ 12:54pm

            Re: Re: Re: Re: Dodd

            I read it again, what is wrong with sharing?
            Don't you share anything?

            link to this | view in chronology ]

            • icon
              Nastybutler77 (profile), 6 Apr 2011 @ 1:25pm

              Re: Re: Re: Re: Re: Dodd

              I read it again, what is wrong with sharing?
              Don't you share anything?


              What Greevar meant by "wrong thing" is Dodd regurgitating the lies of the MPAA, and by "right thing" he's refering to Michael's point about Dodd not being willing to do the hard work required to drag the MPAA to an understanding of modern digital business models.

              link to this | view in chronology ]

  • icon
    :Lobo Santo (profile), 6 Apr 2011 @ 10:00am

    Speaking from the viewpoint of the MPAA

    We're Americans damn it! We don't stop doing something because we're wrong, we just keep throwing more time and money at it until it turns out right!!

    link to this | view in chronology ]

    • icon
      fogbugzd (profile), 6 Apr 2011 @ 10:31am

      Re: Speaking from the viewpoint of the MPAA

      >> We don't stop doing something because we're wrong, we just keep throwing more time and money at it until it turns out right!!

      Turns out right, goes down in flames, or becomes irrelevant. More often the second or third options.

      link to this | view in chronology ]

      • icon
        Greevar (profile), 6 Apr 2011 @ 11:30am

        Re: Re: Speaking from the viewpoint of the MPAA

        But we got pens to work in zero gravity! Those silly Russians just used pencils!

        link to this | view in chronology ]

      • icon
        Chris Rhodes (profile), 6 Apr 2011 @ 1:09pm

        Re: Re: Speaking from the viewpoint of the MPAA

        Turns out right, goes down in flames, or becomes irrelevant. More often the second or third options.

        False. Even then, we continue throwing money at it.

        link to this | view in chronology ]

  • identicon
    John Doe, 6 Apr 2011 @ 10:06am

    He was brought in to do things the old way

    I agree that he is doing it wrong. The problem is, he wasn't brought in to do it right. He was brought in to do things the way they have always been done. Which tells you one of two things about him. He can't read the writing on the wall and lead an industry into the future or he knows better and is in it for the money.

    link to this | view in chronology ]

  • identicon
    Michael Kohne, 6 Apr 2011 @ 10:14am

    Reasons for not paying attention...

    I think there's several things going on here that are interesting. First off, Chris Dodd isn't 'leading' anything. He's being paid to do a job, and he's doing what his employers want him to do. The fact that this is stupid is not relevant to him.

    The more interesting thing is that I think that most of of the people who won't get away from the 'punish the pirates' viewpoint have a big problem - if they admit that they were wrong about the right way to combat piracy (and it's pretty clear that lawsuits, DRM, and legislation aren't fixing the problem), then they might have to start to admit that LOTs of things aren't really solvable by legislation and punishment. And for some people, the idea that you can't just beat the populace into doing what you want is very hard to swallow.

    link to this | view in chronology ]

    • icon
      Hephaestus (profile), 6 Apr 2011 @ 10:27am

      Re: Reasons for not paying attention...

      "And for some people, the idea that you can't just beat the populace into doing what you want is very hard to swallow."

      Yeah, that worked well in Tunisi, egypt, lybia, bahrain ...

      link to this | view in chronology ]

  • icon
    Hulser (profile), 6 Apr 2011 @ 10:22am

    Like rain on your wedding day?

    Sooner or later -- and judging by Chairman Dodd's speech, it'll be later -- the industry will have to move from moralism to pragmatism.

    Does anyone else find it ironic that Hollywood is accused of being morally bankrupt while at the same time their focus on morality issues is preventing them from looking for workable business models to deal with "theft"?

    link to this | view in chronology ]

    • icon
      Greevar (profile), 6 Apr 2011 @ 11:36am

      Re: Like rain on your wedding day?

      It's called moral relativism. They have their own set of morals to govern what they think is right. That's how they can be morally bankrupt and still pretend to be appeal to the universal moral standards.

      link to this | view in chronology ]

  • icon
    rangda (profile), 6 Apr 2011 @ 10:24am

    I don't think you'll ever see change at the xxAA's; they will become irrelevant before they adapt. I suspect the culture of control is too deeply ingrained at all of these organizations. Think about it, if vacancies open up who's doing the hiring? People that think this is the way to go. If you stroll in there spewing off about "changing business models" and "unmet consumer demand" are they going to hire you? Of course not they are going to hire someone that tells them what they want to here, that it can all be "fixed" and we can get back to the good old days when monopoly rents could be charged and control exerted over both sides of the market. So the organization as a whole will continue to have this mindset until it gets replaced by another that is more agile and can/is willing to react to the marketplace.

    link to this | view in chronology ]

    • icon
      Hulser (profile), 6 Apr 2011 @ 10:45am

      Re:

      I don't think you'll ever see change at the xxAA's; they will become irrelevant before they adapt.

      I personally think what's more likely to happen is that they'll start to become irrelevant and finally change before they disappear completely. Yes, the people who do the hiring all have the same mentality, but "new blood" comes to every organization, albiet at a slow pace. What could happen is that you'll see a succession of MPAA presidents either resigning in frustration or being forced out for not solving that darn piracy problem.

      The problem is that the MPAA isn't like a "normal" business. In the normal business world, you can have a young, agile company take business away from the older, bureaucratic company. But the MPAA is like a monopoly. I think that they will be forced to change at some point, but because of their singular role in Hollywood, they'll survive after finally being forced to change.

      link to this | view in chronology ]

    • icon
      Hephaestus (profile), 6 Apr 2011 @ 11:47am

      Re:

      "If you stroll in there spewing off about "changing business models" and "unmet consumer demand" are they going to hire you? Of course not they are going to hire someone that tells them what they want to here, that it can all be "fixed" and we can get back to the good old days when monopoly rents could be charged and control exerted over both sides of the market."

      LOL ... how many of my post have you read ????

      link to this | view in chronology ]

  • icon
    bkedersha (profile), 6 Apr 2011 @ 10:35am

    Dodd

    The man was a moron senator, did you expect anything different?

    link to this | view in chronology ]

  • identicon
    rubberpants, 6 Apr 2011 @ 10:39am

    They're strategy basically boils down to:

    1. Make fist
    2. Shake at clouds

    link to this | view in chronology ]

  • icon
    arrgster (profile), 6 Apr 2011 @ 10:45am

    New business model

    New business model. I'll tell you what it's going to look like. Netflix is going to start producing their own movies and shows bypassing the studios. They won't worry about file sharing because at $8 a month why would most consumers go through the trouble of downloading a crappy possibly virus infected movie on some torrent.

    This is what the studios need to do. Get the price down to a level where quality and safety from viruses overcomes free. At that point they can start making that argument to the public. "look we have a high quality product that is safe and easy to purchase or rent".

    link to this | view in chronology ]

    • icon
      CommonSense (profile), 6 Apr 2011 @ 11:31am

      Re: New business model

      I'll second the hell out of this. Hulu gets my $8 a month because I like new episodes of stuff popping into my queue every week, without having to hunt and download, and they don't make me feel like I'm wasting that money on 800 channels when I only watch 8 of them.

      I absolutely LOVE my Roku box, because they have done what cable companies should have done long ago. Offer many channels for free, but charge on a per channel basis for the premium ones. (I'm not an employee or anything, just a very pleased customer. Though if anyone wants to pay me for this opinion I'd be happy to accept.)

      link to this | view in chronology ]

      • identicon
        Anonymous Coward, 6 Apr 2011 @ 12:15pm

        Re: Re: New business model

        >>I absolutely LOVE my Roku box

        Agreed. I haven't felt a need to move my TV off the Roku box for at least three weeks.

        link to this | view in chronology ]

      • icon
        Chris Rhodes (profile), 6 Apr 2011 @ 1:12pm

        Re: Re: New business model

        My Roku is pretty sweet. I just wish they'd get an official YouTube channel.

        link to this | view in chronology ]

    • identicon
      Jim, 6 Apr 2011 @ 12:37pm

      Re: New business model

      I'm actually curious to see what Netflix does w/ their DRM story. Will they make their software able to play non-DRMed content as well, and will their self-produced series coming out be DRM free? I hope so.

      link to this | view in chronology ]

  • identicon
    Wes, 6 Apr 2011 @ 10:52am

    It's not that consumers don't get that media piracy is wrong. They know what they're doing.

    I disagree with this assumption. Many people, myself included, do not see what we are doing as wrong. Sharing is a positive experience even if current laws protecting imaginary property do not agree.

    link to this | view in chronology ]

    • identicon
      Anonymous Coward, 6 Apr 2011 @ 11:46am

      Re:

      An original creation isn't imaginary, Freetardo.

      Get out of your parent's basement and get a job, you worthless leech.

      link to this | view in chronology ]

      • identicon
        Nicedoggy, 6 Apr 2011 @ 12:34pm

        Re: Re:

        The rights that govern that imagination today are though.

        Artists are the only class of people who get to hold on to some imaginary right to charge others for the use of what they produced when it gets out of their hands and that is crazy, if everyone used the same logic you would have to be paying all the workers who produced your car, your house, your furniture and so on, but that doesn't happen because it would be unworkable and everybody knows that.

        Instead artists should start a threshold pledge system, where they get paid for producing something and have no rights after that, it is not their problem what others do or if others make more money with it, just like car manufactures can't charge taxi cabs for their earnings.

        Maybe something like PledgeMusic but one that the musician or artists doesn't retain any rights after completion of the work.

        Demand for the artist can grow then and he can make more money on secondary and tertiary channels, like endorsements, live gigs, merch and so forth,

        Maybe Netflix could do something like that for movies, launching a short trailer demonstrating the ideas behind the movie and making people want to see something and use the pledge system to bring it to life.

        TV shows could use the same system, so shows wouldn't be rated by views but actually collection of actual money.

        Or a system like Flattr, where people put some amount of money in it and Flattr all that they like and at the end of the month the proceedings are distributed among the producers of something.

        Can you imagine Techdirt Video Productions, having a subscribers fee of $10 bucks or $5 a month using a Flattr system, that allows people to configure their Flattr system to automatically Flattrs anything they watch till the end?

        Without borders they could get millions of subscribers and reach a bigger audience globally, how much that could be worth?

        Also Techdirt Video Productions would have a section for creation of new material where you could pledge your money to have it created, also if people wanted to have a show continue despite it not collection enough money, TVP would offer a way for people to come together and try and save the show, by allowing them to contribute more outside the Flattr system.

        Wouldn't be wonderful to have everybody get what they want?

        link to this | view in chronology ]

      • icon
        Chuck Norris' Enemy (deceased) (profile), 6 Apr 2011 @ 1:02pm

        Re: Re:

        I have to admit...being a paid schill is still a job...although you could still be working in your mom's basement.

        link to this | view in chronology ]

      • icon
        Chris Rhodes (profile), 6 Apr 2011 @ 1:13pm

        Re: Re:

        An original creation isn't imaginary, Freetardo.

        And thought isn't property, industry troll.

        link to this | view in chronology ]

      • icon
        Gwiz (profile), 6 Apr 2011 @ 1:18pm

        Re: Re:

        An original creation isn't imaginary...

        Well, maybe, as long as it doesn't even remotely resemble anything that has ever been done in all of human history, because that would then be infringement, right?

        Freetardo.

        Get out of your parent's basement and get a job, you worthless leech.


        Yeah, insults so help your argument.

        link to this | view in chronology ]

      • icon
        The eejit (profile), 6 Apr 2011 @ 1:59pm

        Re: Re:

        I'd work, but I sold my soul in order to mock you eternally.

        link to this | view in chronology ]

    • icon
      The eejit (profile), 6 Apr 2011 @ 11:51am

      Re:

      And that's the whole point - We know that we're sharing. The fact that we WANT to introduce others to the works is apparently anathema to certain content folks.

      link to this | view in chronology ]

      • identicon
        Anonymous Coward, 6 Apr 2011 @ 12:27pm

        Re: Re:

        You're not sharing you're breaking the law.

        Pointing someone to a link of the band's page or a stream is sharing.

        link to this | view in chronology ]

        • identicon
          Nicedoggy, 6 Apr 2011 @ 12:40pm

          Re: Re: Re:

          Well, when you think about it, life only have meaning when you can break the law, otherwise there is no fun in it, is there?

          Everything that is forbidden is like the light of a bug zapper.

          I love to break those laws that say I can't lend, I can't copy or I can't back up anything, I just can't stop myself.

          link to this | view in chronology ]

        • icon
          Chris Rhodes (profile), 6 Apr 2011 @ 1:16pm

          Re: Re: Re:

          You're not sharing you're breaking the law.

          False-dichotomy. It's both sharing and breaking the law. Some of us just don't give a shit about the latter part.

          link to this | view in chronology ]

        • icon
          techflaws.org (profile), 6 Apr 2011 @ 10:58pm

          Re: Re: Re:

          "Pointing someone to a link of the band's page or a stream is sharing."

          Bullshit, shilltard.

          link to this | view in chronology ]

  • identicon
    wallow-T, 6 Apr 2011 @ 11:13am

    Let's rephrase that:

    "It's not that consumers don't get that media piracy is ILLEGAL."

    The public is quite able to distinguish between "illegal" and "wrong." Consider underage drinking: College students everywhere know that underage drinking is illegal: that's what the fake IDs are for. They do not, however, see it as wrong.

    (If the public felt that media piracy was WRONG, cassette tape decks could never have become big sellers.)

    As for Chris Dodd: His only job function is to get his old pals in Congress to deliver the laws that the MPAA wants, to allow Internet content and users to be proscribed simply on the say-so of the copyright industry. Expecting Dodd to have a grasp of the bigger picture is pointless.

    Total corruption, selling access. I'd expected better from my political party.

    link to this | view in chronology ]

    • icon
      Greevar (profile), 6 Apr 2011 @ 11:45am

      Re:

      All political parties are corrupt because they all create peer pressure and social forces that sway the actions of an individual. They also create a phenomenon known as "group-think" which forces individuals to agree to irrational ideas because the group ascribes to it. Partisan politics should be eliminated so that individuals can be more free to think without group influences.

      link to this | view in chronology ]

      • identicon
        Anonymous Coward, 6 Apr 2011 @ 2:05pm

        Re: Re:

        Group-think is bad, but how to eliminate a force of opinion?

        link to this | view in chronology ]

        • icon
          Chris in Utah (profile), 6 Apr 2011 @ 9:59pm

          Re: Re: Re:

          2nd man dichotomy, see something you like go to it then the audience joins in. See the first popular phychological youtube video (I think).

          As for opinions. Tell people to think for themselves; hence rage against the machine, dr. steel, my playlist is full of this culture; key is culture.

          link to this | view in chronology ]

  • icon
    Donny (profile), 6 Apr 2011 @ 11:58am

    "It's not that consumers don't get that media piracy is wrong"

    I don't even think that consumers are pirating because of a cost/benefit analysis.

    I'd liken the situation to a concept in formal logic related to the validity of an argument.

    To wit:
    "All men are blond."
    "Socrates is a man."
    Therefore
    "Socrates is blond."

    The argument is logically valid - If Socrates is a man, then he must be blond too - but it's not actually true.

    There's a difference.


    Similarly, consumers know piracy is wrong in the sense of "they might be punished for it", but I don't believe many think it's wrong in the sense of "they ought not do it".

    So why do we have laws that punish individuals for actions that the people don't think are wrong?

    link to this | view in chronology ]

    • icon
      Nastybutler77 (profile), 6 Apr 2011 @ 1:42pm

      Re: "It's not that consumers don't get that media piracy is wrong"

      Question:So why do we have laws that punish individuals for actions that the people don't think are wrong?

      Answer: Because of lobbyists like Chris Dodd and laws that allow lobbying to continue. Because without term limits every member of Congress' full time job is getting re-elected, not serving the people they supposedly represent.

      link to this | view in chronology ]

    • icon
      vivaelamor (profile), 6 Apr 2011 @ 1:58pm

      Re: "It's not that consumers don't get that media piracy is wrong"

      'Similarly, consumers know piracy is wrong in the sense of "they might be punished for it", but I don't believe many think it's wrong in the sense of "they ought not do it".'

      The valid argument that tends to crop up is that breaking the law is wrong in itself, but the 'anti-pirates' never care to expand on their premise and tell us why breaking the law is inherently wrong.

      So one the one side we have to guess that they assume a slippery slope towards lawlessness and on the other I could probably detail an actual slippery slope into Judge Dredd's universe.

      link to this | view in chronology ]

      • identicon
        Nicedoggy, 6 Apr 2011 @ 2:17pm

        Re: Re: "It's not that consumers don't get that media piracy is wrong"

        Quote:
        Judge Dredd: [Dredd has caught Fergee trying to escape inside a servo-droid and is judging him for damaging public property] And you haven't even been out of jail for 24 hours. He's habitual, Hershey. Automatic 5 year sentence. How do you plead?
        Fergee: Not guilty?
        Judge Dredd: I knew you'd say that.
        Fergee: 5 years? No! No! I had no choice! They were killing each other in there!
        Judge Dredd: You could have gone out the window.
        Fergee: 40 floors? It would have been suicide!
        Judge Dredd: Maybe, but it's legal.


        Source: IMDB - Judge Dredd (1995)

        link to this | view in chronology ]

        • icon
          vivaelamor (profile), 6 Apr 2011 @ 2:45pm

          Re: Re: Re: "It's not that consumers don't get that media piracy is wrong"

          Hah! Nice example.

          link to this | view in chronology ]

        • icon
          Almost Anonymous (profile), 6 Apr 2011 @ 3:41pm

          Re: Re: Re: "It's not that consumers don't get that media piracy is wrong"

          Mmm, wouldn't whatever he hit after jumping out the window be considered public property? And wouldn't a 40 floor drop build up considerable force? I'm pretty sure Fergee was going to damage some public property either way.

          link to this | view in chronology ]

  • identicon
    Anonymous Coward, 6 Apr 2011 @ 2:56pm

    I think Prof. Kaplan underestimates the MPAA's sheer bullheadedness and incalculable stupidity. They are an unstoppable army of pointy-haired bosses, and they can and will ride the MPAA completely into the ground, screaming about piracy all the way.

    link to this | view in chronology ]

    • icon
      Almost Anonymous (profile), 6 Apr 2011 @ 3:49pm

      Re:

      No no, you misunderstand. "Piracy", the concept that someone might get something for nothing, it burns their little capitalist souls. Anytime someone is entertained, money must change hands, otherwise a crime has been committed.

      link to this | view in chronology ]

  • icon
    jupiterkansas (profile), 7 Apr 2011 @ 9:17am

    Netflix has already disrupted the business model. If there's a movie I want to see and it's NOT streaming on Netflix, then I know there's another movie I want to see that IS streaming on Netflix. It's more about "What's on Netflix?" than it is how can I see a specific film. If I really have to see a specific film, Netflix will send me the DVD. Otherwise, I've got 300 other movies waiting to be watched - great movies. Netflix is the movie industry as far as I'm concerned.

    link to this | view in chronology ]

  • identicon
    Matthew Sailhardy, 18 Apr 2011 @ 8:09am

    Chris Dodd

    No one should expect intelligence or foresight from Chris Dodd of the ethically challenged Dodds of Connecticut. There was considerable competition for the "DIMMEST BULB IN THE SENATE" title during Dodd's time in that less than august body, but most people would concede Dodd was a very strong contender for the crown. Why Hollywood decided to hire a J. Roaringham Fatass for the job of being spokesperson for the movie industry, we may never know. Perhaps they needed one person, who had never won an award, to hand out the thousands of awards presented each year to the Glitterati.

    link to this | view in chronology ]

  • identicon
    Francisco Pina, 10 May 2011 @ 8:41am

    To change the business model of most companies to try to solve piracy is completely flawed and will fail. Companies have to start asking customers what they really want and the same companies have to start pricing their articles realistically. I read a really great article that talks about this in detail and how to take care of a flawed business model: http://ow.ly/4Lc72

    link to this | view in chronology ]


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