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DailyDirt: Leggo My Logo...

from the urls-we-dig-up dept

Tue, Aug 23rd 2011 5:00pm — Michael Ho

Shakespeare wrote: What's in a name? That which we call a rose. By any other name would smell as sweet. -- but how much does a company's name really matter? Here are a few quick links on corporate logos and some branding twists.

Graham Smith is swapping the names behind various logos in an ongoing project -- that looks a bit confusing at times. Modified logos are fun -- hopefully, though, the artists behind them won't be sued for trademark violations.... [url]
The ninth annual LogoLounge report on logo trends is out, covering 2011. This year's colors are lighter and seem to include a lot of leaves. [url]
Graphic designers from 2007 might remember this catchy song with the refrain: "Make The Logo Bigger!" "I don't wanna tell you how to do your job, but could you make the logo bigger?" [url]
Coca-cola is going to make its Diet Coke logo so big -- that it won't quite fit on the can. Thankfully, they didn't mess with the formula for Diet Coke. [url]
To discover more interesting advertising-related content, check out what's floating around on StumbleUpon. [url]

By the way, StumbleUpon can recommend some good Techdirt articles, too.

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Filed Under: branding, diet coke, graphic design, logo
Companies: coca-cola, logolounge

5 Comments

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ShellMG, 23 Aug 2011 @ 5:40pm

You can, Toucan!
I thought about sending this when I first read it in the Detroit News, but my brain had a caffeine deficiency and I couldn't think of a silly way to frame it.

Froot Loops maker Kellogg threatens to sue Mayan group over use of toucan logo

From The Detroit News: http://detnews.com/article/20110822/BIZ/108220412/Froot-Loops-maker-Kellogg-threatens-to-sue-Mayan-g roup-over-use-of-toucan-logo#ixzz1Vu0bDpQB
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Zot-Sindi, 23 Aug 2011 @ 7:04pm

ok that new diet coke design is probably the most ridiculous thing i've seen in a while
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Zot-Sindi, 23 Aug 2011 @ 7:09pm

Re: You can, Toucan!
wow, are they fucking stupid? those two are nothing alike

way to go for being so delusional & entitled to think that they are the exclusive owners of logos with toucans on 'em
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Anonymous Coward, 23 Aug 2011 @ 11:48pm

Silly Rabbit
"Modified logos are fun -- hopefully, though, the artists behind them won't be sued for trademark violations...."

lawsuits are for kids!
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jezsik, 24 Aug 2011 @ 6:41am

Logos
I opened the link to the logos but did not look at them for several minutes as I was distracted by something else. When I accessed the page, I didn't really pay much attention as to what I was seeing, just a bunch of logos. I noticed that the logos were different, but did not recognize, at first, that they were merged with competitors. What does this tell us about the power of a logo?
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