Texas Trademark Spat Full Of Crap?

from the moron-in-a-hurry-to-a-bathroom dept

We've seen plenty of strange, even laughable, trademark spats around here. What can get lost in the kind of ownership culture we've collectively created is that trademark is chiefly built around the concept of avoiding customer confusion. With that noble goal in mind, businesses are allowed to reserve the right to use specific marks that act as identifiers for their brands. One of the tests that's commonly referenced to determine whether there is the potential for customer confusion is: would a moron in a hurry be confused by a given use between two competing companies?

Except nobody ever bothers to tell us to where that moron is hurrying. Given the trademark battle between two portable toilet companies, however, the answer may be: to the bathroom.

Two portable toilet vendors are engaged in a trademark dispute over using the state's outline and Lone Star to adorn their outdoor loos. Texas Outhouse of Houston, which trademarked its version of Texas-and-star earlier this year, has sued rival Texas Waste, claiming the Alvin company's use of similar images has diluted Texas Outhouse's "iconic" brand, making it difficult for users to distinguish portable toilets and suggesting that the al fresco powder rooms are the same.

This certainly conjures a strange image in the mind, one in which a person squeezing back nature rushes to a portable toilet and takes the time to concern him or herself as to which company's receptacle they are about defile. This is likely not the argument that Texas Outhouse will make in court, however. After all, the customer in this case is not the user of the mobile bathroom, but is rather whoever is contracting their use, such as event planners, municipalities or outdoor concert venues. They're the customer, not the folks with the full bladders.

It's worth noting that logos involving Texas' state outline and the star have in the past found to be not deserving of trademark protection.

Texas Outhouse v. Texas Waste is not the first tussle over the use of the Lone Star in company logos, said Jane Langdell Robinson, who handles copyright issues at Ahmad, Zavitsanos, Anaipakos, Alavi & Mensing in Houston. In 2010, in a case involving two self-storage companies, the U.S. Court of Appeals ruled that the iconic image of Texas is not inherently distinctive and can't be legally protected as a trademark. She said she expects the courts would have a similar view of using an outline of state.

Which only makes sense. Regional companies doing business can choose to adopt the state outline and state symbols as their logos, but it would be strange to suggest that other regional companies would be prohibited from that same use. You're all Texans, after all, and the state image and star are wonderful identifiers of the region a company calls home, but are less clear in acting as identifiers for the company itself. So the question in this suit will likely come down to the actual customers' chances of being confused between the two companies and whether the logo in question should be protected by trademark at all, in the first place, with the latter potentially cancelling out the need to answer the former.

Jacqueline Lipton, a law professor and codirector of the Institute for Intellectual Property and Information Law at the University of Houston Law Center said the case will come down to two issues: Whether there a protected trademark and whether customers are likely to be confused by the similarities of the logos. As she delved into the doctrines of intellectual property law, she stopped herself for a moment: "I can't believe I'm talking about outhouses."

No shit.

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Filed Under: lone star, porta potties, portable toilets, texas, trademark
Companies: texas outhouse, texas waste


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  1. identicon
    Lawrence D’Oliveiro, 22 Jun 2016 @ 11:43pm

    “Crap” Is Not Really A Rude Word

    Its meaning in Middle English (you know, Chaucer) was a synonym for “chaff”, the part you don’t want so you throw it away. As in “separating the wheat from the crap”.

    link to this | view in thread ]

  2. icon
    DOlz (profile), 23 Jun 2016 @ 6:18am

    Well now I know why you shouldn’t mess with Texas … unless you’re wearing thick rubber gloves that is.

    link to this | view in thread ]

  3. identicon
    Wendy Cockcroft, 23 Jun 2016 @ 7:28am

    Re: “Crap” Is Not Really A Rude Word

    And there I was thinking it came from Thomas Crapper, inventor of the modern flush toilet.

    link to this | view in thread ]

  4. identicon
    Anonymous Coward, 23 Jun 2016 @ 7:43am

    And here I was expecting this to be a spat among Texas Outhouse, Texas Roadhouse and Outback Steakhouse... I mean they all contain a variant of the same words so obviously infringing...

    /s (if you hadn't guessed)

    link to this | view in thread ]

  5. icon
    hij (profile), 23 Jun 2016 @ 8:09am

    Re: Texas Mess

    To be honest, I never pass up a chance to relieve myself on a small part of Texas. (Now, about that Rick Perry tissue paper....)

    link to this | view in thread ]

  6. identicon
    I.T. Guy, 23 Jun 2016 @ 8:10am

    Either way it will be a crappy ending. (I couldn't resist.)

    link to this | view in thread ]

  7. identicon
    Anonymous Coward, 23 Jun 2016 @ 10:50am

    I'll just leave this here:
    Why do Norwegians use 'texas' to mean 'crazy'?
    http://www.bbc.com/news/magazine-34622478

    link to this | view in thread ]

  8. identicon
    Anonymous Coward, 23 Jun 2016 @ 10:54am

    Sounds like someone is gonna lose their shit.

    Sounds like someone is gonna lose their shit.

    link to this | view in thread ]

  9. icon
    Coyne Tibbets (profile), 23 Jun 2016 @ 7:19pm

    Billions and billions served

    I'll bet that trademark or something similar is used by 50,000 companies in Texas. I think each of the 50,000 companies should each sue all of the other 50,000 companies for trademark infringement.

    2.5 billion lawsuits. Billions and billions served. Think maybe someone would develop a brain cell at some point?

    link to this | view in thread ]

  10. identicon
    Logo lover, 23 Jun 2016 @ 8:46pm

    Re: Billions and billions served

    24% of all logos featuring a US state outline feature Texas:

    http://www.emblemetric.com/2013/03/06/the-state-of-logos/

    link to this | view in thread ]

  11. identicon
    dianabolbulk, 29 Aug 2016 @ 7:12am

    Re: Billions and billions served

    I think logo lover is calling right because I have also same thought about US Senate. I will be great to have new senate at the end of this year.

    link to this | view in thread ]


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