CVS Buys Soma.com

from the brick-and-mortar-moving-online dept

CVS this morning announced they are buying soma.com for $30 million. While I think the price might have been a little low, this is a signal. The old brick and mortar retailers are finally waking up to the internet. I've been expecting more offline companies to be buying online companies, and here's a definite sign that it's starting to happen. I wonder who will be next...