DoubleClick Moves into E-Commerce
from the margins-too-high? dept
In a story that I'm surprised hasn't been covered elsewhere, DoubleClick is apparently moving into e-commerce. Just like it currently outsources banner ad sales for websites, it will now outsource their e-commerce operations by operating co-branded stores for partners. It's an interesting move, and shows that they're trying to diversify, but it's also a very crowded marketspace that is extraordinarily competitive, and has painfully small margins. If anything, they might have been better off trying to buy marketshare than start from scratch.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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