DoubleClick Buys NetGravity
from the the-big-get-bigger dept
While still a surprise, the fact that DoubleClick is buying NetGravity comes as much less of a surprise than the Columbia House/CDNow merger. This one will be interesting to watch, though. I know that DoubleClick is desperately trying to expand away from just selling ads, and I guess they figured a packaged solution like NetGravity gets them into a software business they know about. It's definitely a good deal for NetGravity, though.Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
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Good fit
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