DoubleClick Buys NetGravity

from the the-big-get-bigger dept

While still a surprise, the fact that DoubleClick is buying NetGravity comes as much less of a surprise than the Columbia House/CDNow merger. This one will be interesting to watch, though. I know that DoubleClick is desperately trying to expand away from just selling ads, and I guess they figured a packaged solution like NetGravity gets them into a software business they know about. It's definitely a good deal for NetGravity, though.