Apple to build stores?

from the this-may-actually-be-a-good-idea dept

Rumors are circulating that Apple may be looking into opening their own Apple stores throughout the country, much like Gateway has done with their Gateway Stores. I actually think this might be a smart move for Apple, given that no matter how much they pay a CompUSA or other retailer, the sales people are still going to be pushing non-Apple PCs. This will give Apple the opportunity to staff the stores with true Mac users, and let potential customers demo the machines in a more friendly environment.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Joe Mahoney, 14 Nov 1999 @ 3:36pm

    opposite in NZ

    Apple only uses resellers in NZ and until recently you couldn't buy apple computers in normal retail chain stores. With the introduction of the iMac, one big retailer, Harrvey Norman, started selling Macs. Now they have a big ol' G4 and a couple of iBooks in pride of place on the shelves and are pretty good at promoting the apple stuff.

    HN are basically consumer focused rather than business and Apple products seem to fit their target market better.

    link to this | view in thread ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.