ABC Makes Dot Coms Pay Up Front for Superbowl Ads

from the smart-move dept

Apparently, ABC is a bit concerned about the credit worthiness of a number of dot com companies. It's forcing a lot of companies to prepay for ad space during the Superbowl. While I doubt there are many companies that wouldn't pay, this is probably a smart move. It also shows you how long many people think some of these dot coms are going to stay around.