Universal, YouTube Collaboration All Depends On Execution... And Community

from the give-them-the-benefit-of-the-doubt? dept

A bunch of different sources are reporting on a "near deal" between Universal Music and YouTube to create a special stand-alone music video site, sort of like a "Hulu for music." As has been widely reported, all of the major record labels have been in talks to try to come up with new deals with YouTube -- with most of the earlier focus concerning how to deal with user-uploaded clips that contained music. Famously, Warner Music pulled out of discussions, when it was angry about the terms of the deal. Sony Music, however, recently renewed their deal. The Universal Music deal would be something much larger -- focusing more on content put on an entirely new site by the label itself. The other major labels have been offered the option of joining in as well.

Of course, no deal is definite, and with all of these things, the devil is in the details. The News.com report notes that the "benefits" that each party brings to the table is that Universal would bring the music, while YouTube/Google would bring the technology. If that's really all there is to it, then it's missing the point of YouTube. The value has never been in the technology itself -- which isn't even as good as some others', and not all that hard to replicate. The value in YouTube has always been the community. Many people now go to YouTube first to find any kind of video they're looking for -- and there's a large and growing community of folks who use YouTube to communicate with others. Creating an entire site to get rid of the riffraff just for the sake of selling higher CPM ads may sound good at first, but if it does so in a way that diminishes the value of the community, it may limit the usefulness or success of the site. In fact, at just about the same time that news of this possible deal was leaking, news was breaking that PluggedIn, a site that tried to be a "Hulu for music" and apparently had wonderful technology, was shutting down.

Filed Under: music videos
Companies: google, hulu, sony music, universal music, warner music, youtube

Record Labels Kill Off 'Legal P2P' Before It Even Gets A Chance

from the another-shot-in-the-foot dept

One of the big discussion points at MidemNet, this year, was the idea that ISPs might start offering "legalized" file sharing offerings, where for a certain fee, you would be able to file share without worry of a lawsuit. Depending how this is implemented it could be quite problematic, but structured in a voluntary way, it would at least be an interesting experiment to watch. And, in fact, at MidemNet, folks like Feargal Sharkey suggested that it would only be a matter of weeks until we heard about such offerings in the UK. That may not be the case. The Register is reporting that UK broadband provider Virgin has killed off plans for just such a service that it was just about set to announce... due to ridiculous demands from at least two of the record labels involved. Despite the fact that the plan was to create a "legal" P2P offering that would track file sharing using deep packet inspection (ick), Sony Music and Universal Music supposedly demanded that Virgin agree to block file uploads and downloads from users' PCs.

That really doesn't make much sense -- as the whole point of P2P (legal or not) is that it involves people uploading and downloading from their computers. Still, this also explains part of why Virgin was so willing to jump on the recording industry's bandwagon for sending warning notices to customers and threatening to kick them offline. It was apparently step one in a negotiation to see about working out a deal for a "legalized" P2P solution. While I still don't believe such a solution is the best way to do things, it at least seems like a step in a more reasonable direction... so, of course, the big record labels were quick to kill it off.

Filed Under: copyright, isps, legal p2p, p2p, record labels
Companies: bpi, sony music, universal music, virgin