Apple Smacked Down For Calling iPhone 3G "Really Fast"

from the define-really-and-define-fast dept

An ad for the iPhone 3G has been banned in the UK, after the country's advertising regulator decided that calling the device "really fast" four times in an ad was making deceptive claims about the speed with which it could access the internet. Earlier in the year, Apple had another iPhone ad banned after it said it could access "all parts of the internet." The regulator's action was prompted by 17 complaints from consumers about the ad, though at least one of those who complained after he'd received some poor customer service from Apple says revenge was a factor, and wonders if others had similar motivation. While plenty of complaints about Apple in online forums get ignored or shouted down by the legions of Mac fanboys, at least one guy found a way to make his stick.

Filed Under: ads, iphone, truth in advertising, uk
Companies: apple