When It Comes To Today's Cell Phones, The Hardware Is The Easy Part
from the new-markets,-old-problems dept
Faced with stagnating sales as consumers upgrade their computers with less frequency, several PC makers are eyeing the smartphone market as their next growth target. It makes sense to them: their technology is getting smaller and smaller, while demand for more powerful handsets is growing. And smartphones are basically becoming tiny laptops, right?Well, not exactly.
Smartphones and computers might be sharing more components and technology these days, but just as the PC hardware market became a commodity one, the handset hardware market is moving that way, too. The hardware is the easy part: there are dozens of ODMs around that are more than willing to design and build handsets for anybody with the cash. The real innovation these days is in software -- and designing great mobile user interfaces, as well as applications and services, will determine who wins in the market. Consider the iPhone: its tech specs, perhaps beyond its touchscreen, aren't head and shoulders above other high-end handsets, and are surpassed by a number of competitors' devices. But what's won so many fans is its software, in particular its user interface, its web browser and the App Store. Making the leap from PC to smartphone isn't an easy one -- just ask the likes of Microsoft, whose dominance of the desktop hasn't lead to a similar position for Windows Mobile.
