stories from September 21st, 2007
The Ongoing Blind Belief In Mobile Broadcast TV
from the it's-gonna-be-huge...-except-that-it's-not dept
For years the big research companies have been putting out report after report after report claiming that mobile broadcast TV is going to be a huge moneymaker. However, there seems to be almost no real evidence to support this. In the 80s there was an attempt at mobile TV that went nowhere. Yet, the studies keep coming. The latest is from Juniper Research predicting that mobile-broadcast TV services will be a $6.6 billion market by the year 2012, which is very soon for a market that there are still a ton of questions around. This isn't to say that mobile video isn't an interesting service, but it's difficult to believe that the market for broadcast style TV is one that many people would ever pay for. There are many reasons why. First off, mobile users are quite often "on the go," meaning that they don't necessarily have the time or inclination to be watching broadcast TV programs. Instead, they're more likely to want to do mobile specific things -- short clip videos or videos that are more communication than content. Most importantly, however, it's difficult to believe that there's really money in mobile broadcast video because a combination of tools like TiVo and Slingbox mean that people aren't going to have to pay to watch what they want, when they want, where they want. I can already get mobile broadcast TV on my phone today -- thanks to a Slingbox and a smartphone with unlimited data. Why would I possibly pay more for it?Perhaps Up North 'Unlimited' Means Something Different Than It Does Here
from the haven't-we-been-through-this-before dept
There's absolutely nothing wrong with a connectivity provider limiting how people use their connectivity -- as long as it's clearly laid out in how they pitch the service. Unfortunately, too many of these services advertise "unlimited" service, but mean the exact opposite. In the US, Verizon Wireless used to do this. When confronted on it, they tried to doubletalk their way around the issue, claiming that it was "unlimited data for limited types of data" (read that phrase a few times). However, eventually, Verizon Wireless realized how ridiculous this was and started to back off the claims of unlimited data. Unfortunately, that sort of thinking hasn't reached the folks at Bell Canada, who are apparently advertising an unlimited service, while hiding an awful lot of "limits" within the terms of service. Again, there's nothing wrong with them deciding they need to limit the service -- but if they're going to do so, they shouldn't be advertising it as unlimited. It's amazing that no one's been charged with false advertising for these types of misleading ads.Filed Under: limited, unlimited
Companies: bell canada