Theaters Working To Make Even The Pre-Show Ads More Entertaining

from the good-for-everyone dept

Two different themes we've discussed here quite often are (1) that movie theaters need to stop worrying about piracy, and focus more on improving the moviegoing experience and (2) that advertising is content -- and it better be good content if you want the advertising to be effective. That's why it's somewhat encouraging to see that movie theaters are now experimenting with much more entertaining and interactive "pre-show" advertising. They're doing things like using motion sensors to have the audience "play" a game as a group, or having them use their mobile phones to vote on certain questions on the screen and immediately showing the results. That latter example may be doubly surprising considering how theaters these days are so anti-mobile phone. Still, while this is a move in the right direction, it's the wrong thing to be focusing on at this point. Improving the overall experience is much more important than making the pre-show ads better, so hopefully this is only one small part of what theaters are working on these days.

Filed Under: advertising, content, movies, theaters

EFF, ACLU Sue To Find Out Details Of Gov't Use Of Mobile Phone Data To Track People

from the it's-like-your-own-personal-beacon dept

Back in November, the news broke on the Friday after Thanksgiving that the federal government routinely asked for and received information from mobile phone operators about the location of various mobile phones (effectively tracking their owners) without bothering to show any sort of probable cause. This should raise plenty of concern (especially combined with the warrantless wiretapping program), as it effectively would mean that if you own a mobile phone, you've given the gov't the freedom to figure out where you are at any moment in time with no probable cause.

The EFF and the ACLU filed Freedom of Information Act requests to find out details of the program, which were (not surprisingly) denied by the Justice Department. The two organizations have now sued the government to find out more about these programs. Given the government's reaction to similar lawsuits on wiretapping, don't expect much info to come out of this lawsuit -- and do expect a vigorous attempt to get the case dismissed with various bogus claims of "state secrets" and "national security." It all comes down to the same basic thing, though. The government seems to think it's above the law.

Filed Under: freedom of information, government, mobile phones, tracking
Companies: aclu, eff