Frienemies? Now Verizon Wireless And Google Will Work Together?

from the funny-what-a-little-competition-will-do dept

There's lots of talk in the news today saying that Google is pretty close on a deal to have Verizon Wireless be the first to offer Google's new wireless bundle of software that many people are referring to as the "GPhone" (which still hasn't officially been announced). This might seem like an odd pairing to some. After all, it seems like the two companies are pretty vehement in disagreeing on some key telecom issues concerning things like 700 MHz spectrum and network neutrality. Besides, Verizon Wireless is infamous for being the US carrier most focused on walled gardens, while a big part of the supposed point of the GPhone is to force more openness into the wireless arena. So why the pairing? It's actually fairly simple. Blame Apple. Verizon Wireless famously turned down the chance to be Apple's partner for the iPhone, claiming that Apple had too many strict rules to make it worthwhile. So how do you fight back against the juggernaut of the iPhone? Yup, with the GPhone. It's got nothing to do with openness, the features the Gphone provides or any of the other disputes. It's all about Google's brand and the fact that it's, perhaps, the one brand on a phone that will attract enough attention to (maybe) come close to the hype surrounding the iPhone.

Filed Under: competition, gphone
Companies: apple, at&t, google, verizon wireless

Suggestion For Mobile Phone Operators: Be Upfront And Honest About Plans

from the and-people-might-actually-like-you dept

It's no secret that many, many people dislike mobile phone operators. Why? Well, beyond the issue of dropped calls, it appears that people are sick and tired of of the way mobile services are pitched to them. The operators hate giving people a clear picture of what they're actually getting. Details of the plans remain hidden or not clearly explained and there are always hidden gotchas -- like how your "unlimited" service isn't really unlimited. So, here's a simple suggestion for mobile operators: Be the first to be totally upfront about your plans and services, remove any high pressure sales techniques, stop making it difficult to compare plans, phones and service and dub yourself as the customer friendly mobile operator. Then see what happens. Of course, some mobile operators have taken steps in this direction over the years. They're a lot more open about where various deadspots are than before and they've tried to be more open about specific features and plans -- but the problem is that this "secretive" mentality exists up and down throughout the organization. If a company makes it clear policy from top to bottom that openness, clarity and customer satisfaction are keys, it would capture the interest of an awful lot of people.

Filed Under: mobile operators, sales