Can someone please tell me why the young male demographic is key? It used to be that they were the ones with the most disposable income- before they settled down with wife and family, and young women didn't have the same earning power. I'd be very interested to know if this is still the case.
I'm in an all female household, we love scifi and gaming. These two areas seem specifically targeted at the young male. Can someone point me in the right direction of studies that validate this conception? I've asked the odd director or producer that wades into a public forum, but they do the equivalent of 'move along, nothing to see here', if not outright ignore the question.
Me too, about 3-4 years ago. I watch less tv, and more of what I do watch is a deliberate choice, not mindless surfing simply because the tv is on.
Quote=SuperSparkey: "Stop your whining. Business goes where the market is, and damaging the top profiting market for the sake of a nitch market makes no business sense."
A point to consider (which I believe has been pointed out) is that the market is changing. The shift in the music market also began as a niche market - just "a few geeks."
My daughter is 15. I don't know where they've done this research, but her and her friends have two main sources for accessing and sharing music. Obviously, downloading and sharing tracks through phone/mp3 players. But mainly they use their phone to watch music through youtube. This combines video, music, and social interaction. In all honesty, her and her friends can't understand the appeal of a CD - it's too boring and limiting. If music can't provide this mix, they simply aren't interested in it. Will they pay for it? Maybe, if it's reasonable. But from my experience it is the merchandise that they are willing to pay for. If something they've shared and enjoyed excites them, they want tangible goods to increase the experience. To them, a CD doesn't count, because it's less than what they already get through youtube. But rock up to your friends with a new keyring/tshirt/bag/whatever branded with the latest cool thing and they are ecstatic. That's what they'll pay for.
I did the same, and gave up. 3 pages of information just to leave a comment seems excessive.
One thought that occurred to me reading the comments others have left is this: It appears that there is a basic misunderstanding of the differences between publicising print and online material.
Many of the arguments given are valid for print. However, online is a different kettle of fish. Online publicity may be counterintuitive to those already established in print media. Reposting an article will gain you a wider online reputation, and backlinking may assist to rank you higher on the search engines. So, those that stated they thought they were complimenting the original site were correct.
That said, it is more beneficial to the original website if they were to repost part of the original article with a backlink, as it drives more traffic to their site as people may follow the link to read the full article. However, surely getting in touch with the person/s reposting and politely explaining this would be much more beneficial to LVRJ in the long run.
It seems to me that educating themselves in online promotion is called for, rather than lawyering up and making fools of themselves in defending their choice. I'm willing to concede that my own understanding of online publicising may not quite up to scratch, though. I may be missing something?
Conroy is once again proving both his narrow mindedness and his lack of understanding on anything remotely related to the technological side of his portfolio. Even others in parliament were saying this was nothing more than a personal attack against Google.
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Re: Competition
I'm in an all female household, we love scifi and gaming. These two areas seem specifically targeted at the young male. Can someone point me in the right direction of studies that validate this conception? I've asked the odd director or producer that wades into a public forum, but they do the equivalent of 'move along, nothing to see here', if not outright ignore the question.
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Re: Re:
Quote=SuperSparkey: "Stop your whining. Business goes where the market is, and damaging the top profiting market for the sake of a nitch market makes no business sense."
A point to consider (which I believe has been pointed out) is that the market is changing. The shift in the music market also began as a niche market - just "a few geeks."
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On the post: Newspaper Publisher Defends Filing 22 Copyright Lawsuits Against Sites Who Copied Text... With Links Back
Re:
One thought that occurred to me reading the comments others have left is this: It appears that there is a basic misunderstanding of the differences between publicising print and online material.
Many of the arguments given are valid for print. However, online is a different kettle of fish. Online publicity may be counterintuitive to those already established in print media. Reposting an article will gain you a wider online reputation, and backlinking may assist to rank you higher on the search engines. So, those that stated they thought they were complimenting the original site were correct.
That said, it is more beneficial to the original website if they were to repost part of the original article with a backlink, as it drives more traffic to their site as people may follow the link to read the full article. However, surely getting in touch with the person/s reposting and politely explaining this would be much more beneficial to LVRJ in the long run.
It seems to me that educating themselves in online promotion is called for, rather than lawyering up and making fools of themselves in defending their choice. I'm willing to concede that my own understanding of online publicising may not quite up to scratch, though. I may be missing something?
On the post: Stephen Conroy Continues To Attack Google; Claims WiFi Data Collection Was Done On Purpose
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