I realise that Sony and Chris Brown are the winners here and that their use and posting of the video on youtube is questionable. However while Sony may have found a way to monetise this viral video they should also consider the possibility that sharing any of this bonus revenue (they didn't count on it or invest anything but minimal effort to monetise it) with the newly married couple would further raise the value of the exercise. Whatever "payment" wouldn't need to be much but it is a golden opportunity to be seen as recognising that Sony aren't the originators of the popularity driving their sales. We enjoy the video for the visual content not just the audio.
I think the point mike42 is making mninjedimaster is that these forums are usually a place where constructive criticism is warranted and plain abusive demeaning comments are not the norm.
@The Cenobyte: I agree sending melee weapons that are authentic and therefore illegal is downright dumb. I totally disagree that making it legal to carry melee weapons in todays world are some sort of necessity.
Alienation of any sort in marketing is rarely going to be pulled off for positive gain. While Christians are always an easy target to mock the gamin industry is again very foolish if they don't realise that a lot of their audience will be related or positively exposed to Christian morals or be Christians themselves. To mock something like religion openly like this is just bad marketing in my opinion.
Yay for EA's creative marketing department doing something different...however when that something is in poor taste or illegal you have to wonder who is allowing these decisions to make it past the 'idea' stage. Frankly it makes them look incredible foolish and undermines trust in their products, both things far more damaging than whatever publicity the stunts and gimmicks give them.
Yep I read it on the small not very well known NYT website. Did you miss this (para 2): "Mr. Taxali, an illustrator based in Toronto whose work has appeared in publications like Time, Newsweek and Fortune, ...Mr. Taxali said that when he was told Google would pay nothing, he declined."
I'd also say that I've heard of Target and I live on the other side of the world so they can't be that small...a national chain I believe?
So obviously it isn't ALL the illustrators, the point was that they both pointed to having a previous record of payment from established well known companies and then in the next breath said that they were competing with the internet and then turn down an opportunity to work with a giant in that industry because they're not getting 'paid'? I guess they figured it was more advantageous to whine about it in the NYT which required little effort.
Some enterprising person could simply find legitimate free content that wasn't covered by the PPCA. Offer pre-searched, screened and categorised music for cafes and restaurants for a minimal administration fee? Beats a $20k bill.
Regardless of how they get around it, I'm sure there will be opportunities for enterprising folks to help business owners avoid having to fork out this ridiculous price increase.
Yes, the artists might get their small piece of limelight by negative exposure. But in a week who will care who said 'No'? When the profiles launch those who opted in WILL be visited and gain exposure.
I'm just guessing but I'd wager more people will visit by clicking a few buttons to check out some interesting free art than be bothered reading yesterday's news about upset artists.
On the post: Oh Look, Viral Video On YouTube Boosting Sales... And Reputation For Chris Brown
Donation
Share the love Sony.
On the post: Electronic Arts Stages Protest of Dante's Inferno at E3
Re: Re: Re: Re: It's the law that's the problem
@The Cenobyte: I agree sending melee weapons that are authentic and therefore illegal is downright dumb. I totally disagree that making it legal to carry melee weapons in todays world are some sort of necessity.
Alienation of any sort in marketing is rarely going to be pulled off for positive gain. While Christians are always an easy target to mock the gamin industry is again very foolish if they don't realise that a lot of their audience will be related or positively exposed to Christian morals or be Christians themselves. To mock something like religion openly like this is just bad marketing in my opinion.
On the post: Electronic Arts Stages Protest of Dante's Inferno at E3
Points for trying
On the post: Don't Underestimate The Value Of Exposure
Re: Re: Idiots
I'd also say that I've heard of Target and I live on the other side of the world so they can't be that small...a national chain I believe?
So obviously it isn't ALL the illustrators, the point was that they both pointed to having a previous record of payment from established well known companies and then in the next breath said that they were competing with the internet and then turn down an opportunity to work with a giant in that industry because they're not getting 'paid'? I guess they figured it was more advantageous to whine about it in the NYT which required little effort.
On the post: Playing Music In A Nightclub Just Got Ridiculously More Expensive In Australia
Wait for it...
Regardless of how they get around it, I'm sure there will be opportunities for enterprising folks to help business owners avoid having to fork out this ridiculous price increase.
On the post: Don't Underestimate The Value Of Exposure
Re: Um. No.
I'm just guessing but I'd wager more people will visit by clicking a few buttons to check out some interesting free art than be bothered reading yesterday's news about upset artists.
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